TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score7.9 out of 10
    N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Siteimprove

    Score10 out of 10
    N/AThe Siteimprove platform offers tools used to create digital experiences optimized for quality, accessibility, analytics, and SEO. Sitemprove offers content insights and recommendations in a prioritized list to improve the impact of changes. It is available through three solution packages (Inclusivity, Content Experience, and Marketing Performance).N/A
    Pricing
    Google AnalyticsSiteimprove
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AnalyticsSiteimprove
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Google AnalyticsSiteimprove
    Considered Both Products
    Google
    Chose Google Analytics
    A vendor that I had once worked with, Siteimprove, had an analytics tool that was very similar to GA. I used it a few times, but it didn't seem better to me than GA --which I already knew -- so I didn't see a need to learn a different tool.
    Incentivized
    Siteimprove
    Chose Siteimprove
    I prefer Siteimprove to all above for their easy to view and use dashboards. The visual aspect of SiteImprove makes it easy to pick up for everyone - as we have experienced in our team. We've only had 1 training session on it, as opposed to the multiple for the other things we …
    Incentivized
    Chose Siteimprove
    Compared to any other tool I've used, Siteimprove is the best. Many tasks that I used to do manually have become more accessible and faster due to it. The visual scanning of issues is what makes it the best. It's simple to find problems, fix them, and track how far we've come. …
    Incentivized
    Chose Siteimprove
    Everything in one place and if I need to I can verify with others.
    Incentivized
    Chose Siteimprove
    Much easier to use yet very detailed than most of the softwares out there
    Incentivized
    Chose Siteimprove
    None.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Google AnalyticsSiteimprove
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Siteimprove
    Feature
    Google Analytics
    8.2
    2 Ratings
    Siteimprove
    7.4
    1 Ratings
    Lead Conversion Tracking7.52 Ratings10.01 Ratings
    Bounce Rate Measurement8.52 Ratings7.01 Ratings
    Device and Browser Reporting8.52 Ratings5.01 Ratings
    Pageview Tracking8.02 Ratings8.01 Ratings
    Event Tracking7.02 Ratings8.01 Ratings
    Reporting in real-time10.01 Ratings4.01 Ratings
    Referral Source Tracking8.02 Ratings7.01 Ratings
    Customizable Dashboards8.52 Ratings10.01 Ratings
    User Ratings
    Google AnalyticsSiteimprove
    Likelihood to Recommend
    8.3
    (185 ratings)
    10.0
    (17 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    -
    (0 ratings)
    Usability
    7.5
    (10 ratings)
    10.0
    (1 ratings)
    Availability
    10.0
    (4 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (42 ratings)
    9.3
    (5 ratings)
    Online Training
    10.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    -
    (0 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)