Google Analytics vs. Fathom by The Access Group
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Google Analytics | Score7.9 out of 10 | N/A | Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap. | $0 per month |
 Fathom by The Access Group | Score9.3 out of 10 | N/A | Fathom is a management reporting, forecasting and financial analysis tool from the Access Group. It helps users to assess business performance, monitor trends and identify improvement opportunities. Fathom combines business planning with simple three-way cash flow forecasting. | $44 per month |
| Google Analytics | Fathom by The Access Group | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules |
|
| ||||||||||||||
| Offerings |
| |||||||||||||||
| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| Google Analytics | Fathom by The Access Group | ||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Web Analytics |
| ||||||||||||||||||||||||||||
| Budgeting, Planning, and Forecasting |
| ||||||||||||||||||||||||||||
| Analytics and Reporting |
| ||||||||||||||||||||||||||||
| Budgeting Tools |
| ||||||||||||||||||||||||||||
| Google Analytics | Fathom by The Access Group | |
|---|---|---|
| Likelihood to Recommend | 8.3 | 9.0 |
| Likelihood to Renew | 9.0 | - |
| Usability | 7.5 | 10.0 |
| Availability | 10.0 | - |
| Performance | 10.0 | - |
| Support Rating | 7.0 | 10.0 |
| Online Training | 10.0 | - |
| Implementation Rating | 9.0 | - |
| Configurability | 6.0 | - |
| Ease of integration | 10.0 | - |
| Product Scalability | 10.0 | - |
| Vendor post-sale | 10.0 | - |
| Vendor pre-sale | 9.0 | - |