Google Analytics vs. TradeTracker.com
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Google Analytics | Score7.9 out of 10 | N/A | Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap. | $0 per month |
 TradeTracker.com | N/A | N/A | TradeTracker.com is a marketing analytics platform. It includes Admonitor, which scans search channels to check for brand abuse. Another major feature is conversion path tracking, which shows the steps of the customer journey. TradeTracker also provides customers with an industry-specific account manager, who can help with industry-specific ad campaigns. | N/A |
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| Editions & Modules |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
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| Web Analytics |
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| Google Analytics | TradeTracker.com | |
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| Likelihood to Recommend | 8.3 | - |
| Likelihood to Renew | 9.0 | - |
| Usability | 7.5 | - |
| Availability | 10.0 | - |
| Performance | 10.0 | - |
| Support Rating | 7.0 | - |
| Online Training | 10.0 | - |
| Implementation Rating | 9.0 | - |
| Configurability | 6.0 | - |
| Ease of integration | 10.0 | - |
| Product Scalability | 10.0 | - |
| Vendor post-sale | 10.0 | - |
| Vendor pre-sale | 9.0 | - |