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Google Analytics vs. Webtrends Optimize

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Google Analytics

3,824 Reviews and Ratings

Webtrends Optimize

28 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Analytics

    Score7.9 out of 10
    		N/AGoogle Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

    $0

    per month

    Webtrends Optimize

    Score9.7 out of 10
    		N/AWebtrends Optimize is a web optimization platform and is offered by the company of the same name. The product competes most often with Adobe Test and Target, Maxymiser, SiteSpect, and Optimizely.N/A
    Pricing
    Google AnalyticsWebtrends Optimize
    Editions & Modules
    Google Analytics 360
    150,000
    per year
    Google Analytics
    Free
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AnalyticsWebtrends Optimize
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—There is no tiering and no different prices for different tools. The entire feature set is available to all users as standard at one price, agreed up front.
    More Pricing Information
    Community Pulse
    Google AnalyticsWebtrends Optimize
    Considered Both Products
    Google
    No answer on this topic
    Webtrends Optimize
    Verified User
    Chose Webtrends Optimize
    There's a LOT of B2B software out there. It's easy to get lost in all of the incoherent noise, between different programs. Webtrends is constantly updating and working with their users to create the best experience possible. I would highly recommend webtrends, and as a second …
    Incentivized
    Stuart Brown
    Head of E-commerce in Marketing at Virgin Wines (Wine and Spirits, 51-200 employees)
    Chose Webtrends Optimize
    Webtrends, Qubit and Maxymiser were all excellent companies to work with. There's honestly not much between them in my experience. I selected Webtrends based on the quality of their consultants.
    Incentivized
    Robert Nowell
    Senior Account Executive in Marketing at Volume (Marketing and Advertising, 51-200 employees)
    Chose Webtrends Optimize
    Webtrends Optimize definitely gave me a more comphrensive overview of the product
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Google AnalyticsWebtrends Optimize
    Web Analytics
    Comparison of Web Analytics features of Google Analytics and Webtrends Optimize
    Feature
    Google Analytics
    8.2
    2 Ratings
    Webtrends Optimize
    -
    Ratings
    Lead Conversion Tracking7.52 Ratings00 Ratings
    Bounce Rate Measurement8.52 Ratings00 Ratings
    Device and Browser Reporting8.52 Ratings00 Ratings
    Pageview Tracking8.02 Ratings00 Ratings
    Event Tracking7.02 Ratings00 Ratings
    Reporting in real-time10.01 Ratings00 Ratings
    Referral Source Tracking8.02 Ratings00 Ratings
    Customizable Dashboards8.52 Ratings00 Ratings
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Google Analytics and Webtrends Optimize
    Feature
    Google Analytics
    -
    Ratings
    Webtrends Optimize
    8.3
    1 Ratings
    a/b experiment testing00 Ratings9.11 Ratings
    Split URL testing00 Ratings8.21 Ratings
    Multivariate testing00 Ratings8.21 Ratings
    Multi-page/funnel testing00 Ratings8.21 Ratings
    Cross-browser testing00 Ratings8.21 Ratings
    Mobile app testing00 Ratings8.21 Ratings
    Test significance00 Ratings8.21 Ratings
    Visual / WYSIWYG editor00 Ratings8.21 Ratings
    Advanced code editor00 Ratings8.21 Ratings
    Page surveys00 Ratings8.21 Ratings
    Visitor recordings00 Ratings8.21 Ratings
    Preview mode00 Ratings8.21 Ratings
    Test duration calculator00 Ratings8.21 Ratings
    Experiment scheduler00 Ratings8.21 Ratings
    Experiment workflow and approval00 Ratings8.21 Ratings
    Dynamic experiment activation00 Ratings8.21 Ratings
    Client-side tests00 Ratings9.11 Ratings
    Server-side tests00 Ratings8.21 Ratings
    Mutually exclusive tests00 Ratings8.21 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Google Analytics and Webtrends Optimize
    Feature
    Google Analytics
    -
    Ratings
    Webtrends Optimize
    8.2
    1 Ratings
    Standard visitor segmentation00 Ratings9.11 Ratings
    Behavioral visitor segmentation00 Ratings8.21 Ratings
    Traffic allocation control00 Ratings7.31 Ratings
    Website personalization00 Ratings8.21 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Google Analytics and Webtrends Optimize
    Feature
    Google Analytics
    -
    Ratings
    Webtrends Optimize
    8.1
    1 Ratings
    Click analytics00 Ratings9.11 Ratings
    Scroll maps00 Ratings7.31 Ratings
    Form fill analysis00 Ratings7.31 Ratings
    Conversion tracking00 Ratings8.21 Ratings
    Goal tracking00 Ratings8.21 Ratings
    Test reporting00 Ratings8.21 Ratings
    Results segmentation00 Ratings8.21 Ratings
    CSV export00 Ratings8.21 Ratings
    Experiments results dashboard00 Ratings8.21 Ratings
    User Ratings
    Google AnalyticsWebtrends Optimize
    Likelihood to Recommend
    8.3
    (185 ratings)
    7.4
    (17 ratings)
    Likelihood to Renew
    9.0
    (51 ratings)
    5.3
    (5 ratings)
    Usability
    7.5
    (10 ratings)
    7.0
    (2 ratings)
    Availability
    10.0
    (4 ratings)
    10.0
    (1 ratings)
    Performance
    10.0
    (2 ratings)
    10.0
    (1 ratings)
    Support Rating
    7.0
    (42 ratings)
    9.1
    (2 ratings)
    Online Training
    10.0
    (2 ratings)
    6.0
    (1 ratings)
    Implementation Rating
    9.0
    (7 ratings)
    7.0
    (1 ratings)
    Configurability
    6.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.0
    (1 ratings)
    -
    (0 ratings)