Google Business Profile vs. Google Workspace

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Business Profile
Score 8.6 out of 10
N/A
Google Business Profile (formerly Google My Business) is a free tool that allows users to promote a Business Profile and business website on Google Search and Maps. With an account, users can see and connect with customers, post updates to the Business Profile, and see how customers are interacting with a business on Google.N/A
Google Workspace
Score 9.1 out of 10
N/A
Google Workspace enables teams of all sizes to connect, create and collaborate. It includes productivity and collaboration tools for work: Gmail for custom business email, Drive for cloud storage, Docs for word processing, Meet for video and voice conferencing, Chat for team messaging, Slides for presentation building, and shared Calendars.
$6
per user/per month
Pricing
Google Business ProfileGoogle Workspace
Editions & Modules
No answers on this topic
Business Starter
$6
per user/per month
Business Standard
$12
per user/per month
Business Plus
$18
per user/per month
Enterprise
Contact sales team
Offerings
Pricing Offerings
Google Business ProfileGoogle Workspace
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google Business ProfileGoogle Workspace
Considered Both Products
Google Business Profile
Chose Google Business Profile
N/A but, I would compare it to a bigger and better "yellowpages" - Much like yellow pages you get the jist of a company from the company overview or snapshot. - While customization is limited on yellow pages, I would say the two are comparable in regards to how "customers" or …
Chose Google Business Profile
We get the best reviews on Google Business Profile! It's also a lot easier for users to post reviews there vs on other websites.
Chose Google Business Profile
I also have the same page for marketing on just dial but for searching my service, people usually prefer Google over it because of page ranking. Although people have a conventional mind to choose the first link on the search of the internet rather go on the second one. On the …
Chose Google Business Profile
It is the only tool for use with Google where most of the traffic is done so there are not really other options.
Chose Google Business Profile
Google My Business is really the only tool out there like it. It has worked well for us so no need to try anything else.
Chose Google Business Profile
Google My Business is really the only tool we have used like this.
Chose Google Business Profile
I have not used another tool like Google My Business, but it has worked well for us. I imagine there are similar tools for yahoo or bing but I am not sure because I do not recall seeing anything at all.
Chose Google Business Profile
I have not used another product like this because it is all Google offers.
Chose Google Business Profile
I have not used any other tool besides Google My Business, but it is a great one. I would not really have any need to use another tool besides this one.
Chose Google Business Profile
Google My Business is the only application that we have used like this and there is no reason to use any other.
Chose Google Business Profile
Google My Business is really the only tool we have used like this but we have not needed anything else.
Chose Google Business Profile
We have not really used any other product like this since most of the searches are done through Google so we have only set it up for google. However, I am sure we can set up something similar with other search engines, but this has not been something that was looked into.
Chose Google Business Profile
Before using Google My Business, we have used the "Yext" platform in our company to improve our positioning and get our clients to have an exact location of our company, however, the results were very bad. Yext user support did not offer us good care when we purchased the …
Chose Google Business Profile
Moz Local is not free and not providing that many features that google my business does.
Chose Google Business Profile
Google My Business is by far a very popular software and is probably used by at least 50% of the United States' businesses. However, platforms such as WIX, are significantly more expensive than GMB. I started using Google My Business for 2 reasons: one because our competitors …
Chose Google Business Profile
We have not really used anything like this tool so I cannot speak to this point.
Chose Google Business Profile
There are no real alternative as Google search now has a 92.05 market share (Feb 2021) pretty much the only show in town! Bing have their equivalent - Bing Places for Business but it is not as powerful.

A small part of the tool is provided by Trustpilot and reviews.co.uk, but …
Chose Google Business Profile
Google is the most powerful SERP and has much more robust features than Bing Places. Users also statistically trust Google more than Bing and it provides much more authority in the search space. The good news is that Bing Places can be synched with Google My Business which is …
Chose Google Business Profile
Google My Business offers the basic features and is free. Birdeye is more complete, has a lot of features, has a good support, but need to pay. Google My Business is sufficient for our marketing strategy.
Chose Google Business Profile
The majority of web searches come from Google no doubt. Around 90%. Probably more than that. Google is the future of search engine marketing. Most people advertise on their search engine to be found for their services. Most people get their business from their google listings. …
Chose Google Business Profile
We have not really used anything like Google My Business as there is not really other tools out there, except maybe for the other search engines. However, we just focus on Google because it is the majority of the traffic.
Chose Google Business Profile
Google My Business is a fantastic tool to set your business and marketing up for success. If you're not actively [utilizing] it, ease start. Get your name out there and take advantage of their features and tools to generate leads and business awareness.

There is truly no tool in …
Chose Google Business Profile
The way Google My Business is easier to understand (intuitive) on both the owner of the business side as well as the customer-facing portion gives it an arm over Microsoft Advertising. GMB started the business listing trend and has left Microsoft only to copy the layout that …
Google Workspace
Chose Google Workspace
I've used Microsoft Teams (and sometimes still do for client projects with Teams being the client's workspace), but I find it to be a difficult and cumbersome work environment to manage and navigate.
Chose Google Workspace
Google Workspace offers many more collaboration tools then the Microsoft products. Although the Microsoft products are familiar to so many people, picking up The Google suite of tools is easy. Google also allows us to truly be in the cloud and work from any device from …
Chose Google Workspace
never looked at anyone else - we knew Google Workspace was right for us!
Chose Google Workspace
We used before on my previous role Microsoft teams where you can only casually exchange messages, but Google Workspace allows me to access all the applications that I need in just once access without closing the window that I'm currently working on and it can be used to email …
Chose Google Workspace
I find Workspace easier to use and manage, better security, and the gmail interface and features is way better. Plus 3rd party integrations. Support sucks though from my experience. Most other email solutions do not enforce authentication and domain alignment or have MFA, which …
Chose Google Workspace
It is like a one stop shop for all the software needed at work. Easy to create an account and easy to access.
Chose Google Workspace
Google Workspace huge advantage is the interface that everyone is familiar with (from using personal Google services). Also, the administration panel is straightforward and easy to use - does not require expert tech knowledge to move around. As a result, it is a perfect tool …
Chose Google Workspace
Simpler onboarding and most used tool by SMEs
Chose Google Workspace
Google Workspace is your all in one go-to tool. No other product offers the versatility and a large selection of tools like Google workspace does. Gmail is incredibly faster than any other email client available out there, and some tools like Google Spreadsheets have replaced …
Chose Google Workspace
Though Microsoft offers some great ideas to help you better your work, I believe Google tops Microsoft in the area of office applications. Google mail, Google Sheets, Google forms, Google Docs, Google Calendar, Google Drive, and Google Video Meetings are easy to use to …
Chose Google Workspace
Google Drive blows Dropbox out of the water by making its shared assets accessible without requiring app installs and paid subscriptions for outside users. The speed at which it handles all of your stored assets makes it advantageous for demanding projects in the music and film …
Chose Google Workspace
Google Workspace's web-based word processing apps are much more robust than Microsoft's equivalent. For example, multiple users working on a single google docs document will very rarely run into issues with synching or continuity, whereas Microsoft's online Word is not as …
Chose Google Workspace
Slack has more IT functional integrations that Google Chat/Spaces at this time. It is being used in more of a "shadow IT" configuration currently with a limited set of paid licenses. Facebook for business was missing key integrations and with Google Spaces/Currents, it was …
Chose Google Workspace
Google Workspace is a formidable opponent to Microsoft 365. It provides all of the solutions that 365 does, but does it with more finesse. I find it easier to navigate Google Workspace than I do 365, especially when comparing Google Drive to Microsoft OneDrive. Google Drive is …
Chose Google Workspace
I've used Office 365 in the past, along with some of Zoho's tools, and none of them have delivered the experience that I get from Google Workspace. Office 365 was slow and cumbersome when I evaluated it, and the interoperability of Google apps far surpasses that which I can get …
Chose Google Workspace
There are lots of things that Microsoft 365 does better than Workspace. The problem is that I am stuck in the Google world. It would take way too much time and energy to change platforms. There are lots of other options to choose from but none of them are perfect. Workspace is …
Chose Google Workspace
The tools are similar, however, in Excel and Sheets specifically, Microsoft is much more useful in transforming and manipulating a lot of data.
Chose Google Workspace
From an ease of use standpoint, Google Workspace is far simpler and easier to use. It offers what we need where Office offers too much of each app/service adding complexity over convenience. Our prior use of Office and even some occasional use of 365 just as a backup is often …
Chose Google Workspace
I believe Google tops Microsoft in all areas EXCEPT the office applications. I prefer Gmail, Drive, and Google Video Meetings to Outlook, OneDrive, and Teams meetings, but that could just be me. In my experience, it has been easier to use these applications without much trouble …
Chose Google Workspace
We previously used Zoho Suite free tier. Deliverability was good and their spam protection was almost as good as Google's. The one drawback to Zoho was the inability to host more than one domain. Zoho's paid tier is cheaper than Google's, but [I feel] you don't get the same …
Chose Google Workspace
There are lots of competitors to various tools in Workspace, like Meet versus Zoom. However, Microsoft is the other big competitor I can think of for Google Workspace as a whole. To me, at least, the strength of Workspace is how easy it is to share and collaborate with others. …
Chose Google Workspace
Microsoft Office 365 - I like Google better because of the overall usability and simpler interface. This was made most apparent for me when I compared the calendars - Outlook calendar is not as user friendly as Google. Google makes navigation, events, reminders etc. easier to …
Chose Google Workspace
Google Workspace is far superior to any email client or storage system on the market. Google Workspace combines everything good about each of these other services and then adds some additional features to make it the best all around productivity system out there. The best part …
Chose Google Workspace
They are different. Over the years, one has had better support than the other. Google support is good, there have been times Microsoft support was awful, and times when it was significantly better. For me, Outlook is just a drain on resources. Word is that my primary word …
Chose Google Workspace
We decided to use Google Workspace [(formerly G Suite)] because of the breadth of services offered, no need to purchase or manage a large corporate infrastructure to run all the services, it is extremely easy to get up and running in a matter of minutes, and the cost of service …
Best Alternatives
Google Business ProfileGoogle Workspace
Small Businesses
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.8 out of 10
Microsoft 365 Business Premium
Microsoft 365 Business Premium
Score 8.8 out of 10
Medium-sized Companies
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.8 out of 10
Microsoft 365 Business Premium
Microsoft 365 Business Premium
Score 8.8 out of 10
Enterprises

No answers on this topic

Microsoft 365 Business Premium
Microsoft 365 Business Premium
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google Business ProfileGoogle Workspace
Likelihood to Recommend
10.0
(0 ratings)
9.6
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
Usability
10.0
(0 ratings)
9.5
(0 ratings)
Support Rating
6.0
(0 ratings)
2.2
(0 ratings)
Implementation Rating
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
Google Business ProfileGoogle Workspace
Likelihood to Recommend
The great advantage of Google My Business is that any business that complies with the privacy and authentication policy requirements can access all the functionality tools that help promote the business website through the referral system, exchange of opinions with other users and search engine optimization (SEO).
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Since our company is structured around Google Workspace at the moment, it is well suited for our entire workflow. I do have concerns though, for when it comes time for our company to have our own intranet built and how well the data migration will be from Google Workspace to that intranet that gets built.
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Pros
  • I appreciate how you can select your amenities and customize your profile to stand out in a unique manner
  • it's super easy to add new products / post updates about your business
  • The use of pictures is helpful for our customers, we're at the end of a industrial park and it can be tricky to find the front of our office at times. Customers have mentioned our business profile pictures helped them locate us!
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  • It's terrific to have a suite of products that is built to work together, rather than having to piece tools together.
  • The email and calendar are the tools I use most often together. I use Gmail through Apple Mail rather than in the browser, and it works great. Also really easy to access and use my calendar.
  • I use the other suite of features both for my own company internally and to share files with clients. Super easy to use and share.
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Cons
  • Sometimes it's difficult to verify a business if they are an online business and have no brick and mortar location.
  • I wish there was more control of how the reviews are sorted and a faster ability to dispute completely spammy reviews.
  • It would be helpful to have more captions in the photos, especially for restaurants because people post food photos without any descriptions and it's difficult to figure out what certain photos represent at times.
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  • A single Google Workspace user should be able to have more than one Google Voice phone number (ideally)
  • At times, Google Meet seems a little clumsy (but I think they're about to address that with the new release...It may or may not be better. Who knows? :))
  • Some screen layouts are a tad clumsy, but they are sufficiently malleable that once one gets the hang of it, one can customize the environment quite a bit.
  • A viable (for small business), relatively-inexpensive, virtual desktop that would include/could include a Windows license or, at least close-to-perfect emulation.
  • It would be great if there was accommodation for those who send out a great deal of mail in a given day. Not everyone who does that is a spammer. Although, by Google standards, and relative to some others, Google allows for sending out a good bit of mail, for those who do mass volumes and would prefer not to have their own mail server, it would be good if Google could find a way to accommodate them.
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Likelihood to Renew
No answers on this topic
There is no better solution for cloud storage and real time collaboration. The amount of features included in G Suite is unmatched and out of other things we’ve tried over the years, nothing comes close to being as great of a tool.
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Usability
Google Business Profile is very user friendly for the users and well as the customers of the company. The customers have an easy time finding the information they need and posting and viewing reviews
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On the user end, it's great, probably some of the most user friendly products out there. On the admin side, it can get a little more arcane, but it's still better than a lot of other services. At worst I wrangle some CSVs to perform mass changes, but it's a far cry from the days of Powershell scripts or purely manual entry.
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Support Rating
Whether it is technical or customer support, Google My Business excels and suffers in the exact same ways that all other branches of Google do. While you'll eventually figure out the issue, the sheer magnitude of the company comes with expected hurdles, wait times, and support you'd come to expect from other large companies.
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I have not had to use much support for G Suite, but I imagine it would be a great service, as is everything else that Google provides. I've searched for questions through the help center, and that was easy to use and easy to find. I'm sure I would have no complaints.
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Implementation Rating
No answers on this topic
nothing to say
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Alternatives Considered
Before using Google My Business, we have used the "Yext" platform in our company to improve our positioning and get our clients to have an exact location of our company, however, the results were very bad. Yext user support did not offer us good care when we purchased the annual plan. When we made the purchase, we had several doubts to be able to implement this platform in our company, since the configuration of the location and the statistical analysis of search is somewhat complicated, but the Yext user support responded after 48 hours, and This did not allow us to quickly implement this software in our company, so we went to make a refund. Google My Business solved all our doubts, each one of the problems presented during the implementation of Google My Business in my company, were solved in just a few minutes since we received help from an online agent 24 hours a day. The implementation of this software was totally fast thanks to the excellent support we received.
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We selected Google Workspace for it's ease of use and clean UI. Microsoft Office granted does have a lot of features and may be more advanced in certain areas (Excel vs sheets), however for the range of functions we need, google workspace provided the necessary features for an affordable price. In particular Outlook compared to Gmail is more outdated and clunky, and I have found more issues with Outlook's deliverability in the past than I do with Gmail. Meet is also much more modern and clean, with useful features like record and Gemini that feel much cleaner than Teams. I have also found that inviting external users (ones that don't use the same workspace as you) is much easier through google meet than teams calls. Drive also has a much cleaner UI, and easier to adopt than OneDrive.
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Return on Investment
  • Provides social proof of real users experiences.
  • Is often the only information a visitor needs to visit your location providing a zero click search with no need to visit a website.
  • Ensures users can see an unbiased snapshot of a business.
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  • Google Workspace costs us a little more, but our inboxes are safer for it.
  • Our email deliverability has improved significantly. No more lost or bounced emails with our invoices attached. Workspace helps us get paid!
  • Our support requests for undelivered email has disappeared.
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ScreenShots