Google Business Profile vs. SOCi

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Business Profile
Score 8.6 out of 10
N/A
Google Business Profile (formerly Google My Business) is a free tool that allows users to promote a Business Profile and business website on Google Search and Maps. With an account, users can see and connect with customers, post updates to the Business Profile, and see how customers are interacting with a business on Google.N/A
SOCi
Score 8.4 out of 10
N/A
SOCi, including the former Brandify (acquired July 2021) presents a range of local marketing solutions, such as store locators, local SEO driven landing pages, local advertising, and brand reputation management.N/A
Pricing
Google Business ProfileSOCi
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Google Business ProfileSOCi
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google Business ProfileSOCi
Considered Both Products
Google Business Profile
Chose Google Business Profile
N/A but, I would compare it to a bigger and better "yellowpages" - Much like yellow pages you get the jist of a company from the company overview or snapshot. - While customization is limited on yellow pages, I would say the two are comparable in regards to how "customers" or …
Chose Google Business Profile
We get the best reviews on Google Business Profile! It's also a lot easier for users to post reviews there vs on other websites.
Chose Google Business Profile
I also have the same page for marketing on just dial but for searching my service, people usually prefer Google over it because of page ranking. Although people have a conventional mind to choose the first link on the search of the internet rather go on the second one. On the …
Chose Google Business Profile
It is the only tool for use with Google where most of the traffic is done so there are not really other options.
Chose Google Business Profile
Google My Business is really the only tool out there like it. It has worked well for us so no need to try anything else.
Chose Google Business Profile
Google My Business is really the only tool we have used like this.
Chose Google Business Profile
I have not used another tool like Google My Business, but it has worked well for us. I imagine there are similar tools for yahoo or bing but I am not sure because I do not recall seeing anything at all.
Chose Google Business Profile
I have not used another product like this because it is all Google offers.
Chose Google Business Profile
I have not used any other tool besides Google My Business, but it is a great one. I would not really have any need to use another tool besides this one.
Chose Google Business Profile
Google My Business is the only application that we have used like this and there is no reason to use any other.
Chose Google Business Profile
Google My Business is really the only tool we have used like this but we have not needed anything else.
Chose Google Business Profile
We have not really used any other product like this since most of the searches are done through Google so we have only set it up for google. However, I am sure we can set up something similar with other search engines, but this has not been something that was looked into.
Chose Google Business Profile
Before using Google My Business, we have used the "Yext" platform in our company to improve our positioning and get our clients to have an exact location of our company, however, the results were very bad. Yext user support did not offer us good care when we purchased the …
Chose Google Business Profile
Moz Local is not free and not providing that many features that google my business does.
Chose Google Business Profile
Google My Business is by far a very popular software and is probably used by at least 50% of the United States' businesses. However, platforms such as WIX, are significantly more expensive than GMB. I started using Google My Business for 2 reasons: one because our competitors …
Chose Google Business Profile
We have not really used anything like this tool so I cannot speak to this point.
Chose Google Business Profile
There are no real alternative as Google search now has a 92.05 market share (Feb 2021) pretty much the only show in town! Bing have their equivalent - Bing Places for Business but it is not as powerful.

A small part of the tool is provided by Trustpilot and reviews.co.uk, but …
Chose Google Business Profile
Google is the most powerful SERP and has much more robust features than Bing Places. Users also statistically trust Google more than Bing and it provides much more authority in the search space. The good news is that Bing Places can be synched with Google My Business which is …
Chose Google Business Profile
Google My Business offers the basic features and is free. Birdeye is more complete, has a lot of features, has a good support, but need to pay. Google My Business is sufficient for our marketing strategy.
Chose Google Business Profile
The majority of web searches come from Google no doubt. Around 90%. Probably more than that. Google is the future of search engine marketing. Most people advertise on their search engine to be found for their services. Most people get their business from their google listings. …
Chose Google Business Profile
We have not really used anything like Google My Business as there is not really other tools out there, except maybe for the other search engines. However, we just focus on Google because it is the majority of the traffic.
Chose Google Business Profile
Google My Business is a fantastic tool to set your business and marketing up for success. If you're not actively [utilizing] it, ease start. Get your name out there and take advantage of their features and tools to generate leads and business awareness.

There is truly no tool in …
Chose Google Business Profile
The way Google My Business is easier to understand (intuitive) on both the owner of the business side as well as the customer-facing portion gives it an arm over Microsoft Advertising. GMB started the business listing trend and has left Microsoft only to copy the layout that …
SOCi
Chose SOCi
I used the basic Hootsuite subscription to schedule organic social media posts. However, it fell short in assisting franchises or businesses with multiple locations because it lacks the ability to localize content. So, you would essentially have to create 50 posts for 50 …
Chose SOCi
Soci is a lot better. It’s more user friendly and it makes better for one platform to have all my accounts on
Chose SOCi
We have been using Brandify in order to increase our sales volume and potential customers on the basis of localization offering products and services to a greater number of customers paying a considerable and convenient cost for the service. I am a satisfied user of Brandify …
Chose SOCi
We haven't used a comparable platform for public review management. We use NPS Promoter for NPS analytics, and in comparison, Brandify's analytics do not stack up well. They're a younger platform and seem eager to add new analytics over time, but to date, they do not have the …
Best Alternatives
Google Business ProfileSOCi
Small Businesses
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.8 out of 10
Google Business Profile
Google Business Profile
Score 8.6 out of 10
Medium-sized Companies
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.8 out of 10
Google Business Profile
Google Business Profile
Score 8.6 out of 10
Enterprises

No answers on this topic

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
Google Business ProfileSOCi
Likelihood to Recommend
10.0
(0 ratings)
8.4
(0 ratings)
Usability
10.0
(0 ratings)
8.2
(0 ratings)
Support Rating
6.0
(0 ratings)
10.0
(0 ratings)
User Testimonials
Google Business ProfileSOCi
Likelihood to Recommend
The great advantage of Google My Business is that any business that complies with the privacy and authentication policy requirements can access all the functionality tools that help promote the business website through the referral system, exchange of opinions with other users and search engine optimization (SEO).
Read full review
In my opinion, I think that Brandify is a great software for managing large databases and allowing multiple users to access and edit data at the same time. For medium to large companies that have a strong emphasis on viewing and replying to all their customer reviews. Brandify can save a considerable amount of time and energy by getting everything together in one place.
Read full review
Pros
  • I appreciate how you can select your amenities and customize your profile to stand out in a unique manner
  • it's super easy to add new products / post updates about your business
  • The use of pictures is helpful for our customers, we're at the end of a industrial park and it can be tricky to find the front of our office at times. Customers have mentioned our business profile pictures helped them locate us!
Read full review
  • Firstly, as a user of Brandify, I am really fond of their after-sales support services because as a user these services matter a lot.
  • Brandify has made the work so much easier as it avoids spending time looking for better options.
  • It is very helpful platform for the growth of a company.
  • Its analysis helps us in foreseeing situations that can be either good or bad and ensure that we think of a possible solution.
Read full review
Cons
  • Sometimes it's difficult to verify a business if they are an online business and have no brick and mortar location.
  • I wish there was more control of how the reviews are sorted and a faster ability to dispute completely spammy reviews.
  • It would be helpful to have more captions in the photos, especially for restaurants because people post food photos without any descriptions and it's difficult to figure out what certain photos represent at times.
Read full review
  • Some things can be hard to find at first glance in the dashboard
  • Lacks the ability to pull organic social stats from content that is natively posted
  • Facebook ads lack some of the advanced features that Facebook offers
Read full review
Usability
Google Business Profile is very user friendly for the users and well as the customers of the company. The customers have an easy time finding the information they need and posting and viewing reviews
Read full review
There are some aspects of the scheduling of posts that could be more user friendly for the less tech-savvy users.
Read full review
Support Rating
Whether it is technical or customer support, Google My Business excels and suffers in the exact same ways that all other branches of Google do. While you'll eventually figure out the issue, the sheer magnitude of the company comes with expected hurdles, wait times, and support you'd come to expect from other large companies.
Read full review
We have not had to contact support so there is nothing to say in response to this question. We are sure that if we needed to contact them we would be able to get any issues resolved quickly
Read full review
Alternatives Considered
Before using Google My Business, we have used the "Yext" platform in our company to improve our positioning and get our clients to have an exact location of our company, however, the results were very bad. Yext user support did not offer us good care when we purchased the annual plan. When we made the purchase, we had several doubts to be able to implement this platform in our company, since the configuration of the location and the statistical analysis of search is somewhat complicated, but the Yext user support responded after 48 hours, and This did not allow us to quickly implement this software in our company, so we went to make a refund. Google My Business solved all our doubts, each one of the problems presented during the implementation of Google My Business in my company, were solved in just a few minutes since we received help from an online agent 24 hours a day. The implementation of this software was totally fast thanks to the excellent support we received.
Read full review
I used the basic Hootsuite subscription to schedule organic social media posts. However, it fell short in assisting franchises or businesses with multiple locations because it lacks the ability to localize content. So, you would essentially have to create 50 posts for 50 business locations if you wanted to include a unique phone number. SOCi lets you do that with one post. It also lacked a rolled up reporting feature. SOCi can show me what's going on at a high level as well as at the location level or group level.
Read full review
Return on Investment
  • Provides social proof of real users experiences.
  • Is often the only information a visitor needs to visit your location providing a zero click search with no need to visit a website.
  • Ensures users can see an unbiased snapshot of a business.
Read full review
  • We're still new to the platform and determining this information.
  • We know that some time is saved by the information being gathered together in one place, but we've also spent a lot of time discussing concerns/questions with their care team and getting fully set up.
Read full review
ScreenShots