Google Campaign Manager 360 vs. MatchCraft AdVantage
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Google Campaign Manager 360 | Score9 out of 10 | N/A | Replacing DoubleClick, Google Campaign Manager 360 is a web-based ad management system for advertisers and agencies, used to manage digital campaigns across websites and mobile. This includes features for ad serving, targeting, verification, and reporting. | N/A |
 MatchCraft | Score10 out of 10 | N/A | MatchCraft Advantage is a search engine marketing (SEM) platform for managing many paid advertising campaigns at once, ideally for agencies managing campaigns for a number of small to midsize businesses with their local marketing efforts. To that end it automates many elements of running Google Adwords and Bing Ads campaigns and offers bidding suggestions via Matchcraft's proprietary algorithms. AdVantage Display is a built in set of tools for targeted display ads, and AdVantage Remarketing… | N/A |
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| Ad Network Integration |
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| Ad Campaigns |
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| Ad Reporting & Analytics |
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| Google Campaign Manager 360 | MatchCraft | |
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| Likelihood to Recommend | 9.0 | 8.0 |
| Likelihood to Renew | 8.0 | - |
| Usability | 8.0 | - |
| Support Rating | 9.0 | - |
| Online Training | 8.0 | - |
| Implementation Rating | 6.0 | - |