| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Google Campaign Manager 360 | Score9 out of 10 | N/A | Replacing DoubleClick, Google Campaign Manager 360 is a web-based ad management system for advertisers and agencies, used to manage digital campaigns across websites and mobile. This includes features for ad serving, targeting, verification, and reporting. | N/A |
 Microsoft Advertising | Score7.9 out of 10 | N/A | Microsoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI assistant and guide. | N/A |
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
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| Google Campaign Manager 360 | Microsoft Advertising | |
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| Considered Both Products | | Chose Microsoft Advertising Bing has a smaller search audience, overall, than Google - but more than Yahoo Gemini. Bing Ads is one of the three major search platforms, though, and to exclude it from campaigns is to eliminate ~10% of the potential audience for a service or product. Its editing and keyword … Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Microsoft Advertising Incentivized Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info Chose Microsoft Advertising Bing comes second after Google AdWords in generating return but usually highest in terms ROAS. Independently Invited by TrustRadius A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | No answers on this topic | |
| Delivers good value for the price | ||
No answers on this topic | No answers on this topic | |
| Happy with the feature set | ||
No answers on this topic | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
No answers on this topic | No answers on this topic | |
| Google Campaign Manager 360 | Microsoft Advertising | |||||||||||||||||||||||||
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| Google Campaign Manager 360 | Microsoft Advertising | |
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| Likelihood to Recommend | 9.0 | 5.9 |
| Likelihood to Renew | 8.0 | 10.0 |
| Usability | 8.0 | 6.0 |
| Support Rating | 9.0 | 9.1 |
| Online Training | 8.0 | - |
| Implementation Rating | 6.0 | 7.0 |
