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Google Campaign Manager 360 vs. Cross Brand

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Campaign Manager 360

    Score9 out of 10
    N/AReplacing DoubleClick, Google Campaign Manager 360 is a web-based ad management system for advertisers and agencies, used to manage digital campaigns across websites and mobile. This includes features for ad serving, targeting, verification, and reporting.N/A

    Cross Brand

    N/AN/ACross Brand by Primelis specializes in optimizing brand spend, offering a solution that helps businesses manage their ad spend more effectively by monitoring and adjusting bids in real-time.

    $2,000

    per month

    Pricing
    Google Campaign Manager 360Cross Brand
    Editions & Modules
    No answers on this topic
    Premium
    from $2000
    per month Up to $250k of yearly brand spend
    Platinum
    from $5000
    per month Up to $1M of yearly brand spend
    Diamond
    Custom
    Offerings
    Pricing Offerings
    Google Campaign Manager 360Cross Brand
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Discount of up to 17% for annual pricing.
    More Pricing Information
    Features
    Google Campaign Manager 360Cross Brand
    Ad Network Integration
    Comparison of Ad Network Integration features of Google Campaign Manager 360 and Cross Brand
    Feature
    Google Campaign Manager 360
    9.0
    29 Ratings
    Cross Brand
    -
    Ratings
    Data Transfer9.024 Ratings00 Ratings
    DSP integration9.026 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Google Campaign Manager 360 and Cross Brand
    Feature
    Google Campaign Manager 360
    8.8
    33 Ratings
    Cross Brand
    -
    Ratings
    Ad campaign creation8.033 Ratings00 Ratings
    Ad deployment10.033 Ratings00 Ratings
    Display advertising10.030 Ratings00 Ratings
    Ad display and retargeting segmentation9.031 Ratings00 Ratings
    Sequence targeting7.023 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Google Campaign Manager 360 and Cross Brand
    Feature
    Google Campaign Manager 360
    9.2
    33 Ratings
    Cross Brand
    -
    Ratings
    Ad dashboards10.031 Ratings00 Ratings
    Ad performance reports9.033 Ratings00 Ratings
    Ad conversion tracking9.032 Ratings00 Ratings
    Ad attribution reporting9.031 Ratings00 Ratings
    Cross-channel ad management9.026 Ratings00 Ratings
    Ad forecasting and optimization9.025 Ratings00 Ratings
    User Ratings
    Google Campaign Manager 360Cross Brand
    Likelihood to Recommend
    9.0
    (45 ratings)
    -
    (0 ratings)
    Likelihood to Renew
    8.0
    (13 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (4 ratings)
    -
    (0 ratings)
    Online Training
    8.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    6.0
    (2 ratings)
    -
    (0 ratings)