Google Campaign Manager 360 vs. PubMatic
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Google Campaign Manager 360 | Score9 out of 10 | N/A | Replacing DoubleClick, Google Campaign Manager 360 is a web-based ad management system for advertisers and agencies, used to manage digital campaigns across websites and mobile. This includes features for ad serving, targeting, verification, and reporting. | N/A |
 PubMatic | Score5 out of 10 | N/A | PubMatic is an ad serving and retargeting solution. This platform is designed to serve as a control panel that provides users with a single view into their advertiser relationships across every screen, channel and format. The vendor says through workflow automation, real-time analytics and yield management, they are able to enable users to make smarter, faster decisions that drive revenue and streamline operations. | N/A |
| Google Campaign Manager 360 | PubMatic | |||||||||||||||
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| Google Campaign Manager 360 | PubMatic | ||||||||||||||||||||||
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| Ad Network Integration |
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| Ad Campaigns |
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| Ad Reporting & Analytics |
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| Google Campaign Manager 360 | PubMatic | |
|---|---|---|
| Likelihood to Recommend | 9.0 | 5.0 |
| Likelihood to Renew | 8.0 | 1.0 |
| Usability | 8.0 | - |
| Support Rating | 9.0 | - |
| Online Training | 8.0 | - |
| Implementation Rating | 6.0 | - |