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Google Campaign Manager 360 vs. Sizmek Ad Suite (discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Campaign Manager 360

    Score9 out of 10
    N/AReplacing DoubleClick, Google Campaign Manager 360 is a web-based ad management system for advertisers and agencies, used to manage digital campaigns across websites and mobile. This includes features for ad serving, targeting, verification, and reporting.N/A

    Sizmek Ad Suite (discontinued)

    Score10 out of 10
    N/ASizmek Ad Suite, from Amazon Advertising since being acquired, was a multichannel ad server used to create, distribute, customize, measure, and optimize campaigns. It was rebranded to Amazon Ad Server, but later discontinued in 2024.N/A
    Pricing
    Google Campaign Manager 360Sizmek Ad Suite (discontinued)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Campaign Manager 360Sizmek Ad Suite (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Campaign Manager 360Sizmek Ad Suite (discontinued)
    Considered Both Products
    Google
    Chose Google Campaign Manager 360
    I've used Sizmek as an alternative and the UI/UX was extremely dated and slow. Updating creative isn't intuitive and requires learning the system so that you can do basic things like update jpgs correctly.
    Incentivized
    Chose Google Campaign Manager 360
    DoubleClick is the premier ad server. The only other one I use is Sizmek which has limited reporting metrics and poor customer service.
    Incentivized
    Discontinued Products
    Chose Sizmek Ad Suite (discontinued)
    For me the main point here is the support, all the adservers offer more or less the same functionality and capabilities. The real advantage you will gain using Sizmek will be their customer support team and their open approach with other vendors.
    Incentivized
    Chose Sizmek Ad Suite (discontinued)
    Sizmek was great for analytics, ease of us vs power, and support. I selected sizmek because of the price and team familiarity for the program
    Incentivized
    Chose Sizmek Ad Suite (discontinued)
    Both have great offerings, however they both miss points when trying to enhance day to day productivity. DoubleClick provided great detail, however Sizmek is able to show the same information with less amount of steps. Still Sizmek's interface provides what's needed but …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Google Campaign Manager 360Sizmek Ad Suite (discontinued)
    Ad Network Integration
    Comparison of Ad Network Integration features of Google Campaign Manager 360 and Sizmek Ad Suite (discontinued)
    Feature
    Google Campaign Manager 360
    9.0
    29 Ratings
    Sizmek Ad Suite (discontinued)
    4.4
    5 Ratings
    Data Transfer9.024 Ratings7.74 Ratings
    DSP integration9.026 Ratings1.05 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Google Campaign Manager 360 and Sizmek Ad Suite (discontinued)
    Feature
    Google Campaign Manager 360
    8.8
    33 Ratings
    Sizmek Ad Suite (discontinued)
    7.0
    9 Ratings
    Ad campaign creation8.033 Ratings8.09 Ratings
    Ad deployment10.033 Ratings7.09 Ratings
    Display advertising10.030 Ratings8.09 Ratings
    Ad display and retargeting segmentation9.031 Ratings6.54 Ratings
    Sequence targeting7.023 Ratings5.73 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Google Campaign Manager 360 and Sizmek Ad Suite (discontinued)
    Feature
    Google Campaign Manager 360
    9.2
    33 Ratings
    Sizmek Ad Suite (discontinued)
    7.8
    9 Ratings
    Ad dashboards10.031 Ratings6.09 Ratings
    Ad performance reports9.033 Ratings7.09 Ratings
    Ad conversion tracking9.032 Ratings8.09 Ratings
    Ad attribution reporting9.031 Ratings9.09 Ratings
    Cross-channel ad management9.026 Ratings8.98 Ratings
    Ad forecasting and optimization9.025 Ratings8.06 Ratings
    User Ratings
    Google Campaign Manager 360Sizmek Ad Suite (discontinued)
    Likelihood to Recommend
    9.0
    (45 ratings)
    8.0
    (9 ratings)
    Likelihood to Renew
    8.0
    (13 ratings)
    -
    (0 ratings)
    Usability
    8.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    9.0
    (4 ratings)
    -
    (0 ratings)
    Online Training
    8.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    6.0
    (2 ratings)
    -
    (0 ratings)