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Google Campaign Manager 360 vs. StackAdapt

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Campaign Manager 360

    Score9 out of 10
    N/AReplacing DoubleClick, Google Campaign Manager 360 is a web-based ad management system for advertisers and agencies, used to manage digital campaigns across websites and mobile. This includes features for ad serving, targeting, verification, and reporting.N/A

    StackAdapt

    Score8.9 out of 10
    N/AStackAdapt, headquartered in Toronto offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics among other features.N/A
    Pricing
    Google Campaign Manager 360StackAdapt
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Campaign Manager 360StackAdapt
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Campaign Manager 360StackAdapt
    Considered Both Products
    Google
    No answer on this topic
    StackAdapt
    Chose StackAdapt
    StackAdapt's video capabilities perform in-line with what we have seen from Sharethrough, but without any minimums attached to their campaigns. As far as Nativo, their traffic was lower, but the quality of those sessions was better. As far as re-targeting capabilities, we have …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Google Campaign Manager 360StackAdapt
    Ad Network Integration
    Comparison of Ad Network Integration features of Google Campaign Manager 360 and StackAdapt
    Feature
    Google Campaign Manager 360
    9.0
    29 Ratings
    StackAdapt
    -
    Ratings
    Data Transfer9.024 Ratings00 Ratings
    DSP integration9.026 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Google Campaign Manager 360 and StackAdapt
    Feature
    Google Campaign Manager 360
    8.8
    33 Ratings
    StackAdapt
    -
    Ratings
    Ad campaign creation8.033 Ratings00 Ratings
    Ad deployment10.033 Ratings00 Ratings
    Display advertising10.030 Ratings00 Ratings
    Ad display and retargeting segmentation9.031 Ratings00 Ratings
    Sequence targeting7.023 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Google Campaign Manager 360 and StackAdapt
    Feature
    Google Campaign Manager 360
    9.2
    33 Ratings
    StackAdapt
    -
    Ratings
    Ad dashboards10.031 Ratings00 Ratings
    Ad performance reports9.033 Ratings00 Ratings
    Ad conversion tracking9.032 Ratings00 Ratings
    Ad attribution reporting9.031 Ratings00 Ratings
    Cross-channel ad management9.026 Ratings00 Ratings
    Ad forecasting and optimization9.025 Ratings00 Ratings
    User Ratings
    Google Campaign Manager 360StackAdapt
    Likelihood to Recommend
    9.0
    (45 ratings)
    8.2
    (25 ratings)
    Likelihood to Renew
    8.0
    (13 ratings)
    10.0
    (1 ratings)
    Usability
    8.0
    (2 ratings)
    8.2
    (4 ratings)
    Support Rating
    9.0
    (4 ratings)
    9.5
    (2 ratings)
    Online Training
    8.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    6.0
    (2 ratings)
    -
    (0 ratings)