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Google Campaign Manager 360 vs. TubeMogul (discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Campaign Manager 360

    Score9 out of 10
    N/AReplacing DoubleClick, Google Campaign Manager 360 is a web-based ad management system for advertisers and agencies, used to manage digital campaigns across websites and mobile. This includes features for ad serving, targeting, verification, and reporting.N/A

    TubeMogul (discontinued)

    Score8.9 out of 10
    N/ATubeMogul was an advertising management platform acquired by Adobe in December 2016. It is no longer available, however its functionality is supplied by Adobe Advertising Cloud.N/A
    Pricing
    Google Campaign Manager 360TubeMogul (discontinued)
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Campaign Manager 360TubeMogul (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google Campaign Manager 360TubeMogul (discontinued)
    Considered Both Products
    Google
    No answer on this topic
    Discontinued Products
    Chose TubeMogul (discontinued)
    1. DoubleClick
    2. Tubemogul
    3. AppNexus
    Incentivized
    Chose TubeMogul (discontinued)
    Between the two platforms for similarly targeted campaigns, I have not seen any real difference in metrics like click through rate and completion rate. When stacking on a viewability threshold, DoubleClick tends to scale a bit better than TubeMogul. While I am a HUGE Google …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Google Campaign Manager 360TubeMogul (discontinued)
    Ad Network Integration
    Comparison of Ad Network Integration features of Google Campaign Manager 360 and TubeMogul (discontinued)
    Feature
    Google Campaign Manager 360
    9.0
    29 Ratings
    TubeMogul (discontinued)
    6.8
    6 Ratings
    Data Transfer9.024 Ratings6.45 Ratings
    DSP integration9.026 Ratings7.16 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Google Campaign Manager 360 and TubeMogul (discontinued)
    Feature
    Google Campaign Manager 360
    8.8
    33 Ratings
    TubeMogul (discontinued)
    6.7
    6 Ratings
    Ad campaign creation8.033 Ratings6.56 Ratings
    Ad deployment10.033 Ratings6.66 Ratings
    Display advertising10.030 Ratings7.52 Ratings
    Ad display and retargeting segmentation9.031 Ratings6.04 Ratings
    Sequence targeting7.023 Ratings6.92 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Google Campaign Manager 360 and TubeMogul (discontinued)
    Feature
    Google Campaign Manager 360
    9.2
    33 Ratings
    TubeMogul (discontinued)
    5.7
    7 Ratings
    Ad dashboards10.031 Ratings7.37 Ratings
    Ad performance reports9.033 Ratings6.77 Ratings
    Ad conversion tracking9.032 Ratings5.22 Ratings
    Ad attribution reporting9.031 Ratings3.12 Ratings
    Cross-channel ad management9.026 Ratings6.45 Ratings
    Ad forecasting and optimization9.025 Ratings5.56 Ratings
    User Ratings
    Google Campaign Manager 360TubeMogul (discontinued)
    Likelihood to Recommend
    9.0
    (45 ratings)
    7.0
    (10 ratings)
    Likelihood to Renew
    8.0
    (13 ratings)
    4.0
    (2 ratings)
    Usability
    8.0
    (2 ratings)
    10.0
    (1 ratings)
    Support Rating
    9.0
    (4 ratings)
    -
    (0 ratings)
    Online Training
    8.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    6.0
    (2 ratings)
    -
    (0 ratings)