Google Charts vs. Looker Studio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Charts
Score 7.0 out of 10
N/A
Google Charts provides a way to visualize data on your website - for free. From simple line charts to complex hierarchical tree maps, the chart gallery provides a large number of ready-to-use chart types. The most common way to use Google Charts is with simple JavaScript that you embed in your web page.N/A
Looker Studio
Score 7.7 out of 10
N/A
Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.
$9
per month per user per project
Pricing
Google ChartsLooker Studio
Editions & Modules
No answers on this topic
Looker Studio Pro
$9
per month per user per project
Looker Studio
No charge
Offerings
Pricing Offerings
Google ChartsLooker Studio
Free Trial
NoNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google ChartsLooker Studio
Considered Both Products
Google Charts
Chose Google Charts
In comparison to Microsoft Power BI, Google Charts has more ease of use for businesses who simply need a way to visually display their data from their reports. Although Power BI may be more robust in more complicated data compilation, Google Charts can still be able to do some …
Chose Google Charts
As our company heavily utilizes Google products, when we first looked into the tool to help us to present our data, we were looking if we could find anything that is from Google and can satisfy our basic needs. Google Charts fit in it very well. That does not mean we are not …
Chose Google Charts
Google Charts is free so it was a no brainer for our company to use. There may be other products out there that have more functionality or are easy, but they are not free.
Chose Google Charts
Google Charts is great because it is free. There are not really other options that are out there that offer as much as Google Charts does without the cost, so no other software really stacks up.
Chose Google Charts
I also would like to add Chart.js to the list, although it was not a searchable option. Google Charts is hard to beat, considering how effective it is, and that there's no need for an enterprise subscription. It's got basically any sort of chart or timeline or trend tracker you …
Chose Google Charts
Having used other powerful BI tools, Google is still not upto the mark. But it does a decent job for a free tool.
Chose Google Charts
We have not really tried any other software for this purpose other than Google Charts because it is free and has worked very well for us.
Chose Google Charts
It is a reliable tool and its free version definitely stacks up against a lot of other paid versions of other software. So if you are using anything else, it is definitely worth checking out Google Charts.
Chose Google Charts
Google Charts is one of the better software for data visualization because it is free. You can’t beat that!
Chose Google Charts
Google Charts is better than any other alternative because it is free. It is a bit difficult to customize, so there may be better softwares out there depending on the complexity of what you are trying to do.
Chose Google Charts
Google Charts is one of the best tools out there because it integrates perfectly with Google Drive and Google Sheets, etc.
Chose Google Charts
Google Charts does offer a lot of functionality and it is also free which is why it is a great choice for our team. We are always looking for free solutions that are out there.
Chose Google Charts
Smartsheet integrates better with JIRA out of the box so we primarily use Smartsheet for visualisation of our Sprint breakdown. However, when reporting to higher-ups, we use Google Charts as the flexibility is far greater. We can better make visualisations that suite our …
Chose Google Charts
There are very many other softwares out there that are as intuitive as Google Charts and that is what makes it great.
Chose Google Charts
Our teams were already using Google's G suite and as google charts simply came tagged along with it, they were more than happy to go with google charts given its capabilities. Though we have another BI solution in place but teams mostly work with google charts and export their …
Chose Google Charts
Google Charts stacks up better since it is free and does not have the constant pressure for cost overruns, add-ons, annual maintenance and implementation services. The speed of using Google Charts is quick, saving users potentially weeks in getting up and going. For the …
Chose Google Charts
Chart.js is another javascript alternative to Google Charts. It outputs charts in Canvas elements rather than SVG, so it's a bit easier to manipulate and make responsive.
Chose Google Charts
For both the tools you need a good programming knowledge but this is not the case with Google Charts.
Chose Google Charts
I honestly have no used others. This was my first in my field. But I can say it's been a joy to work with and I don't see myself or my organization using any other platform or program.
Chose Google Charts
Went with Google Charts directly. Integrates with other Google apps that we use seamlessly.
Chose Google Charts
We selected Google Charts because it is a free tool and is a part of the GSuite.
Chose Google Charts
We have not really used any other products, but we do not really need a reason to because this one has worked so well for us.
Chose Google Charts
I've used D3.js and Google Charts, in my opinion, is easier to use and more accessible. But D3.js is much more visually flexible and has a lot of different use cases if we compare it to this service. So I think Google Charts is suitable for dashboards and applications that …
Chose Google Charts
I have not used many other software similar to Google Charts because a lot of the software I have used in the past has integrated reporting available to the customer. However, for instances where our software reporting is not accurate, we are able to use this online source to …
Chose Google Charts
I definitely prefer Google Charts over Piktochart chart because of the way that it integrates with Google Sheets, Google Drive, and Google Docs. The entire G Suite is completely crucial to our operation and having an outside chart program doesn't streamline or make data …
Looker Studio
Chose Looker Studio
The main reason why Looker Studio was selected is because it was already integrated into the google ecosystem. But it actually once you start working with it, is really easy to get into. For really complex reports you will have to focus in building a good model in the database …
Chose Looker Studio
I liked Tableau, but it is a bit pricey, also there is no option to share the report online unless you add the team members. If your research is not really big and difficult, using Looker Studio is more practical and easy. I think it is very important to estimate how big and …
Chose Looker Studio
Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. …
Chose Looker Studio
We selected Looker Studio because we are Google Workspace users, and Looker Studio is natively integrated with it.
Chose Looker Studio
The free version of Looker Studio is still better than the leading enterprise-embedded BI tools, despite its weaknesses. The leading embedded BI platforms have terrible visualizations that can be spotted a mile away. They are also primarily locked to a grid, making it very hard …
Chose Looker Studio
Easy availability and accessible with Google suits. Sharing is smooth.
Chose Looker Studio
Google Data Studio integrates data into visually appealing reports and can constantly update based on the linked data source (i.e., Google Analytics), a feature that neither of the platforms listed can do. However, sometimes Google Data Studio can't generate graphs based on my …
Chose Looker Studio
We selected Google Data Studio because it is easier to make connections with third-party data sources. Also Google Data Studio can understand connections between different tables and databases better that its competitors such as Power BI. Compared to Power BI you do not need to …
Chose Looker Studio
In comparison to Kibana , its much easier and being free its worth a lot. Apart from that it has flexibility of connecting to more than 300 connectors, which is not there in Kibana. Apart from that no doubt its much better that in terms of visualization of Data, analytics etc.

A…
Chose Looker Studio
Data Studio is the first step in your data visualization journey, as your data gets bigger and your need for information grows you will have to move to something more powerful,
Chose Looker Studio
Google holds it's own against these competitors as they each have their own strengths and weaknesses. While Tableau provides user-interactive reporting, its formatting options can be quickly rigid and frustrating.
Chose Looker Studio
Google Data Studio provides a great feature set considering its price point, especially when compared to commercial options from Microsoft and Tableau. While it may not be as versatile when it comes to working with and developing complex datasets, there is enough charm in its …
Chose Looker Studio
We have used Google Charts as well which works just as great as Google Data Studio for our team. We love both of these tools.
Chose Looker Studio
Well this tool is free that's the primary reason of using it more often.
Microsoft Power BI doesn't have google sheet connector that's the second one.
Chose Looker Studio
Google Data Studio is a Google product and many other companies also use Google Suite (as Gmail), so it was easier to share reports to clients using it than Zoho Analytics (which needs a paid account to give access to any other user).
Chose Looker Studio
Google Analytics and Google Data studio work well with each other. They don't necessarily stack against each other, Google Data studio just makes interpreting the data more visual and concise. I recommend both and not one over the other. Both are free tools provided by Google, …
Chose Looker Studio
Google Data Studio is free, easily integrates with the Google Marketing Platform, and is simple to use. It's a better choice for most basic marketing reporting. Tableau is better for more BI and exploratory data analysis.
Chose Looker Studio
Obviously, Google Data Studio is an improvement over Google Charts, which I believe powers the chart modules used in Data Studio. I think of Data Studio as a convenient way to combine multiple Google Charts in one, easy-to-read report.

In many ways it is similar to SmartDraw's …
Chose Looker Studio
We are heavily within the Google ecosystem and therefore didn't really consider alternatives to Google Data Studio since it met our somewhat limited needs at the time of implementation. For outside presentations, we would probably lean towards something that allows us to more …
Chose Looker Studio
We originally selected Google Data Studio since it didn't have a cost but have since switched to using DashThis.
Chose Looker Studio
Data studio gives a more robust set of metrics that can be added to the reports. Personalization of the information you want to show and analyze is much better with Data Studio. Website and campaign performance reporting all in one place are very useful and practical. Creating …
Chose Looker Studio
Compared with Tableau and Power BI, I would say Google Data Studio is fairly placed or a pretty decent tool. We need to understand, this is a free tool and it will have its own limitations - apart from that this is a pretty decent tool compared to the biggies in the market.
Chose Looker Studio
At this point I am unable to have Facebook ads data in the Agorapulse reports (although I can customize them now). If at any point I am able to include this data I'm my Agorapulse reports I will switch to that so that I. Not having to use several different software programs.
Chose Looker Studio
Google Data Studio is an all in one package, like Adobe and Mapp. It is perfect if companies using Google AdWords and Google Analytics. The integrated dashboard is easy to configure and has a really nice visualization.
Features
Google ChartsLooker Studio
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Google Charts
8.8
Ratings
8% above category average
Looker Studio
8.0
Ratings
5% below category average
Pixel Perfect reports8.10 Ratings7.00 Ratings
Customizable dashboards9.50 Ratings8.50 Ratings
Report Formatting Templates8.80 Ratings8.40 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Google Charts
9.3
Ratings
14% above category average
Looker Studio
7.6
Ratings
5% below category average
Drill-down analysis8.60 Ratings9.50 Ratings
Formatting capabilities9.50 Ratings8.00 Ratings
Integration with R or other statistical packages9.50 Ratings4.00 Ratings
Report sharing and collaboration9.60 Ratings8.90 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Google Charts
9.0
Ratings
8% above category average
Looker Studio
8.2
Ratings
3% below category average
Publish to Web9.50 Ratings7.50 Ratings
Publish to PDF9.60 Ratings9.40 Ratings
Report Versioning8.60 Ratings8.00 Ratings
Report Delivery Scheduling8.70 Ratings7.40 Ratings
Delivery to Remote Servers8.80 Ratings8.80 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Google Charts
8.8
Ratings
10% above category average
Looker Studio
7.1
Ratings
14% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)8.90 Ratings9.50 Ratings
Location Analytics / Geographic Visualization8.80 Ratings9.00 Ratings
Predictive Analytics8.80 Ratings5.00 Ratings
Pattern Recognition and Data Mining00 Ratings5.00 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Google Charts
8.8
Ratings
4% above category average
Looker Studio
-
Ratings
Multi-User Support (named login)8.80 Ratings00 Ratings
Role-Based Security Model8.80 Ratings00 Ratings
Multiple Access Permission Levels (Create, Read, Delete)8.80 Ratings00 Ratings
Single Sign-On (SSO)8.80 Ratings00 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Google Charts
9.0
Ratings
14% above category average
Looker Studio
-
Ratings
Responsive Design for Web Access9.50 Ratings00 Ratings
Mobile Application9.60 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile8.70 Ratings00 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Google Charts
8.8
Ratings
12% above category average
Looker Studio
-
Ratings
REST API8.90 Ratings00 Ratings
Javascript API8.80 Ratings00 Ratings
iFrames8.80 Ratings00 Ratings
Java API8.90 Ratings00 Ratings
Themeable User Interface (UI)8.80 Ratings00 Ratings
Customizable Platform (Open Source)8.80 Ratings00 Ratings
Best Alternatives
Google ChartsLooker Studio
Small Businesses
BrightGauge
BrightGauge
Score 9.0 out of 10
Supermetrics
Supermetrics
Score 10.0 out of 10
Medium-sized Companies
Reveal
Reveal
Score 10.0 out of 10
Supermetrics
Supermetrics
Score 10.0 out of 10
Enterprises
Kyvos Semantic Intelligence Layer
Kyvos Semantic Intelligence Layer
Score 9.9 out of 10
Dataiku
Dataiku
Score 7.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google ChartsLooker Studio
Likelihood to Recommend
8.9
(0 ratings)
8.9
(0 ratings)
Likelihood to Renew
7.3
(0 ratings)
9.0
(0 ratings)
Usability
8.9
(0 ratings)
8.5
(0 ratings)
Availability
10.0
(0 ratings)
-
(0 ratings)
Performance
5.0
(0 ratings)
-
(0 ratings)
Support Rating
8.3
(0 ratings)
6.7
(0 ratings)
Online Training
5.0
(0 ratings)
-
(0 ratings)
Implementation Rating
10.0
(0 ratings)
-
(0 ratings)
Configurability
8.0
(0 ratings)
-
(0 ratings)
Ease of integration
10.0
(0 ratings)
-
(0 ratings)
Product Scalability
8.0
(0 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(0 ratings)
-
(0 ratings)
User Testimonials
Google ChartsLooker Studio
Likelihood to Recommend
Google Charts is perfectly suited for most presentations that are data oriented. There's not much of a limit on the type of table or chart you can create, and being able to integrate with Google Sheets just makes things even easier if you've already got the data stored somewhere. It works well on desktop browsers, Iphones, and Android phones. The only drawback I've been able to find is for those that prefer to have a desktop application.
Read full review
Does great at open canvas editing and letting you fully customize without the need for a grid. It is democratizing self-service no-code analytics. You do not need to be a data or analytics engineer to get started, and you can go very far based on how intuitive and straightforward the UI is. Some of the biggest challenges with Looker Studio relate to user management/security, embedding options, and issue support. For a long time, every user needed to have a Gmail to invite them to view a dashboard via login, not sure if that has been improved yet. You can let any user view without logging in, but that is not always recommended due to security reasons. In terms of embedding, you can only iframe dashboards. More sophisticated BI tools let you embed elements via API or Javascript. Iframing dashboards also make drill downs and dashboard to dashboard navigation tricky/near impossible. There is also no ability to contact Google for support when bugs or outages happen. They point everyone to the Data Studio community. There is some ability to get in contact with Google if you have an enterprise-level contract with Google Cloud, but the path for support is very ad hoc and not always fruitful.
Read full review
Pros
  • Google Charts is free so a terrific tool for universities and students
  • Provides new users that need charts an inventory and gallery of potential charts and types to visualize data
  • The software is useful to add charts and data for websites with limited effort but with success
Read full review
  • Self-service
  • Easy to use, point and click
  • Little to no training required
  • Easy to share internally and externally
  • Rich visualizations
  • Canned reports
  • Easy to copy/paste/dupe existing reports
  • Ability to join data sets
  • Easy integration with various data sources
  • Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets)
  • Wide range of APIs
  • Secure / authentication via Google SSO
  • Easy to share / re-assign ownership of reports and data sources
Read full review
Cons
  • I would like a couple more introductory videos or a live chat option for when you run into an issue. I think this is a Google-wide problem, not only linked to Google Charts.
  • I have run into some issues with the Dynamic Data but also admittedly could potentially dive in deeper and investigate.
  • It would be great if Google Charts made it possible to integrate Google Chat into the platform.
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  • Few functionalities are very exclusive only for data studio.
  • It's time taking to load data and at the same time only single Data source can be connected.
  • When editing the reports you have to switch between Edit and View mode to see how does the change looks like.
Read full review
Likelihood to Renew
Google Charts is a good product. It's widely supported with deep documentation and a large community. But for me, it wasn't customizable enough. When we started with simple charts, it was great, but as we got deeper and more complex, our needs outgrew the library. If I was going forward, I would choose a more barebones library with more freedom and extensibility.
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It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
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Usability
Requires knowledge of Javascript, which can be difficult for a beginner. A business analyst often isn't as technically minded as a developer so collaboration is often required to produce a correct chart for the purpose required. However, the customisation capable due to this creates much better looking charts compared to other tools.
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It is not ideal and requires time and dedication to understand how to work with it. Also, it has a lot of limitations around data it can accept. But in most cases, this tool is sufficient for everyday tasks of product and marketing departments. I wouldn't say that the interface is very user-friendly, but for people who regularly work with analytical tools, it must be ok.
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Reliability and Availability
Google charts is always available and provides fast output.
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No answers on this topic
Performance
Connectivity is occasionally very slow.
Read full review
No answers on this topic
Support Rating
Google Charts has a very good documentation that we can just go in there and find the stuff we need to implement our solutions on Google Charts. Plus, if we get stuck, we can also email the support and they are very responsive. So overall, the support is very satisfying.
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I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
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Online Training
The online training was solely done through self training on google's guide to charts.
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No answers on this topic
Implementation Rating
Easy to implement
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No answers on this topic
Alternatives Considered
In comparison to Microsoft Power BI, Google Charts has more ease of use for businesses who simply need a way to visually display their data from their reports. Although Power BI may be more robust in more complicated data compilation, Google Charts can still be able to do some of the basics that Power BI delivers.
Read full review
Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. Furthermore, since it is an online program/tool, it requires less CPU/battery/storage on the user's device.
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Scalability
Google Charts is essential for quick, easy, reporting. There are opportunities for advanced features.
Read full review
No answers on this topic
Return on Investment
  • teams were easily able to create charts and find out progress on our learning courses and thus take actionable insights to their managers, professors
  • students could also know their progress on various courses from one single view, same for instructors in terms of imparting education
  • sales team could learn which kind of courses sold more to focus more on those areas
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  • Free, so the only investment is time
  • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
  • The time spent formatting the templates or building connectors can have a negative impact on ROI
  • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
Read full review
ScreenShots