Google Content Experiments (discontinued) vs. GTmetrix

Google Content Experiments is suited for large and small organizations, no matter your organizational goals. It is not recommended for organizations that are only interested in qualitative data, as there are other tools for receiving specific user experience feedback. It is also not recommended that you implement tests without some sort of goal in mind.

Incentivized

GTmetrix is very well suited for small organizations or startups that do not have sufficient technical staff for site optimization. GTmetrix also comes with the free version, which allows users to use their service for free for up to three websites, which is a good option. However, this might not be the best option for a large organization that works in different technical domains and have a good number of technical staff.

Incentivized

• When you need to measure against event-based goals
• If you need to see how the test variations performed against secondary goals
• Given that the the platform requires you actually code a new page with a unique URL, this tool can be good for radical redesigns.
• Great insights into other information about your testing groups, like whether or not they're mobile, screen size, browser, or really any dimension available in GA.

• Really complete report of performance issues.
• Get reports from PageSpeed and YSlow at same time.
• Gives a score from each separate tool, also displays loading time, page size and total requests very easily.

Incentivized

• You can only optimise for one goal, so if you have several conversions, like phone call and email you need to do it manually.
• It seems not to work that well for pages with lower amounts of traffic - not great for new or niche sites.

Incentivized

• They might consider improving their checking process speed, it often takes a huge time to display the performance report. This is even longer for non-logged-in users.
• Previously two different options of Google's Pagespeeds and Yahoo's lighthouse were shown in the report section, now only combined report is shown. I personally like the two reports from different sources.
• Non-tech savvy persons might not find it so easy to use.

Incentivized

Content Experiments just makes it is simple and easy to implement A|B tests. We will be evaluating other tools in search of a more robust system for multivariate and cross-page testing, such as Optimizely or Visual Website Optimizer. However, for basic testing, you can't really beat it.

It's easy to use fast, data is easy to read and take aways are great too.

Incentivized

Using the free tool, overall "live support" is limited. However, there are plenty of online resources to get started. If you need handheld support, it is best to upgrade the service or hire a developer through one of Google's partner agencies. There could be more support for understanding what makes a test useful or not.

Incentivized

I have never had the need to use GTmetrix support. Therefore, there is really no way for me to give a grade here. However, if you are on a paid plan my guess and it is a guess, is that their support is as good as the tool is. There are a lot more features in the paid plans, reporting. monitoring etc. I could see where support could come into play as these features are added to the account

Incentivized

Google Website Optimizer was a better product but has been discontinued. We have also used Test and Target , which has more features but we have been doing fine with Google Content Experiments. Most testing situations can be handled with Google Content Experiments.

Incentivized

Given we are doing the work to improve in Google to a large degree - the Google product is essential. But GTMetrix may use their info as well as other independent stuff to be a little better. I appreciate the way GTMetrix provides the info - cleaner and clearer and thus quicker to address.

Incentivized

• Doing good experiments/Optimize has helped to take out the guesswork of the things we want to implement.
• We have done fairly complex changes such as changing navigation and managed to see improvements outcomes immediately before we have to request developer.
• Our teams have become more data centric in how they approach changes.

Incentivized

• A great free tool that is does what it is meant to do very well.
• Due to its simplicity and speed it is highly efficient.

Incentivized