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Google Content Experiments (discontinued) vs. Unbounce

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Content Experiments (discontinued)

    Score7.3 out of 10
    N/AGoogle Content Experiments was a tool that can be used to create A/B test from within Google Analytics. It has been discontinued since 2019, and Google now recommends using its Google Optimize service for A/B testing.N/A

    Unbounce

    Score8.1 out of 10
    Mid-Size Companies (51-1,000 employees)
    Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.

    $99

    per month

    Pricing
    Google Content Experiments (discontinued)Unbounce
    Editions & Modules
    No answers on this topic
    Build
    $99
    per month
    Experiment
    $149
    per month
    Optimize
    $249
    per month
    Agency
    Contact Sales
    Offerings
    Pricing Offerings
    Google Content Experiments (discontinued)Unbounce
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—All plans include: Unlimited conversions, Unlimited subdomains, 1000+ integrations, Built-in AI copywriting, and Customer support. Discount available for annual pricing.
    More Pricing Information
    Community Pulse
    Google Content Experiments (discontinued)Unbounce
    Considered Both Products
    Discontinued Products
    Chose Google Content Experiments (discontinued)
    Google Content Experiments provides significantly more insight, historical data and analysis than Unbounce. However, if you do need a solution that offers a WYSIWYG editor, landing page hosting, and limited reporting and testing, Unbounce is a good all-in-one solution and that …
    Chose Google Content Experiments (discontinued)
    GCE isn't better or worse than any of these, it's just different. When I have the time to build a new page, setup the testing scripts, and go - then I'll use GCE. If I'm doing multivariate I use VWO. If I'm testing a quick button or headline change, I use Optimizely or UnBounce.
    Unbounce
    Chose Unbounce
    Unbounce is slightly different from Optimizely, Visual Website Optimizer and Google Content Experiments because it is essentially a tool for building landing pages rather than testing any aspect of your website. Unbounce solved a problem for us because we wanted to build …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Google Content Experiments (discontinued)Unbounce
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Google Content Experiments (discontinued) and Unbounce
    Feature
    Google Content Experiments (discontinued)
    9.2
    1 Ratings
    Unbounce
    -
    Ratings
    a/b experiment testing9.01 Ratings00 Ratings
    Split URL testing10.01 Ratings00 Ratings
    Multivariate testing10.01 Ratings00 Ratings
    Multi-page/funnel testing9.01 Ratings00 Ratings
    Cross-browser testing8.01 Ratings00 Ratings
    Mobile app testing8.01 Ratings00 Ratings
    Test significance9.01 Ratings00 Ratings
    Visual / WYSIWYG editor10.01 Ratings00 Ratings
    Advanced code editor9.01 Ratings00 Ratings
    Page surveys8.01 Ratings00 Ratings
    Visitor recordings8.01 Ratings00 Ratings
    Preview mode8.01 Ratings00 Ratings
    Test duration calculator10.01 Ratings00 Ratings
    Experiment scheduler10.01 Ratings00 Ratings
    Experiment workflow and approval8.01 Ratings00 Ratings
    Dynamic experiment activation10.01 Ratings00 Ratings
    Client-side tests10.01 Ratings00 Ratings
    Server-side tests10.01 Ratings00 Ratings
    Mutually exclusive tests10.01 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Google Content Experiments (discontinued) and Unbounce
    Feature
    Google Content Experiments (discontinued)
    10.0
    1 Ratings
    Unbounce
    -
    Ratings
    Standard visitor segmentation10.01 Ratings00 Ratings
    Behavioral visitor segmentation10.01 Ratings00 Ratings
    Traffic allocation control10.01 Ratings00 Ratings
    Website personalization10.01 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Google Content Experiments (discontinued) and Unbounce
    Feature
    Google Content Experiments (discontinued)
    9.9
    1 Ratings
    Unbounce
    -
    Ratings
    Click analytics10.01 Ratings00 Ratings
    Form fill analysis10.01 Ratings00 Ratings
    Conversion tracking10.01 Ratings00 Ratings
    Goal tracking10.01 Ratings00 Ratings
    Test reporting9.01 Ratings00 Ratings
    Results segmentation10.01 Ratings00 Ratings
    CSV export10.01 Ratings00 Ratings
    Experiments results dashboard10.01 Ratings00 Ratings
    SEO and Conversion Optimization
    Comparison of SEO and Conversion Optimization features of Google Content Experiments (discontinued) and Unbounce
    Feature
    Google Content Experiments (discontinued)
    -
    Ratings
    Unbounce
    6.9
    14 Ratings
    Landing page A/B testing:00 Ratings6.813 Ratings
    Dynamic page text replacement00 Ratings7.010 Ratings
    Real-time analytics dashboard00 Ratings7.113 Ratings
    SEO tools00 Ratings6.513 Ratings
    Optimization recommendations00 Ratings7.012 Ratings
    User Ratings
    Google Content Experiments (discontinued)Unbounce
    Likelihood to Recommend
    9.0
    (13 ratings)
    8.2
    (51 ratings)
    Likelihood to Renew
    7.5
    (10 ratings)
    7.7
    (9 ratings)
    Usability
    -
    (0 ratings)
    7.0
    (3 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Support Rating
    8.0
    (1 ratings)
    9.6
    (4 ratings)
    Implementation Rating
    -
    (0 ratings)
    6.0
    (1 ratings)