Google Optimize vs. Omniconvert Explore

Google Optimize is well suited for testing small changes on the browser pages. You have the option of changing designs, texts, and some small features on the page. The audience can be divided using a long list of factors, so it makes it quite easy to set up the test. It is not well suited for complicated feature tests where you need to monitor the user over a long period or where the user is likely to use multiple sessions across multiple devices or browsers

Incentivized

If you need some website personalization it can do the trick. If you have a website where you know where your users are coming from and you can improve their experience from some personalization it will help you convert them through your funnel.

If you are running a small site it may be overkill to a normal call to action. Couldn’t hurt to test though with their split testing.

Incentivized

• Easy test implementation. You're up and running once you've pinned down your hypothesis.
• Goals and conversion points can be easily mapped to any test.
• Customization of goals in case you don't have one setup.
• Integrated with Google Analytics so you can correlate with other metrics under behavior and e-commerce data.

Incentivized

• Conversion optimization.
• Website personalization.

Incentivized

• Track site performance with each test version; see if the resource timing of each test has anything to do with conversion rates.

Incentivized

• The learning curve could be easier.
• Improve onboarding.

Incentivized

Google has always been known to make easy-to-use products. The Google Optimize interface is intuitive and easy to follow for anyone.

Incentivized

Google has well-documented resources and unlimited use cases that can be found online. Plus, their support is always helpful and available.

Incentivized

They have been polite and good about updates.

Incentivized

We switched from Google Optimize to AB Tasty which is a paid platform. AB Tasty provides much better capabilities and support, although this is with a cost implication which Google Optimize didn’t have. Google Optimize was useful as an introductory platform prior to getting a full programme running but this has now sunset so is no longer available.

Incentivized

Unless has an easier learning curve but they have different features. Their personalization is similar though.

Incentivized

• Useful with clients on a budget who need to see ROI without another paid platform to install.
• Setting up Google Optimize helps as an additional value add when bidding on projects.
• Nothing negative unless a larger client needs a more robust package; then, there is always Google Optimize 360 as well as platforms from other vendors.

Incentivized

• Personalization from referral sites has been an improvement to ROI.

Incentivized