Google PageSpeed Insights vs. Moz Link Explorer

It should be an essential tool for all website owners - everyone should care about page loading time from the CEO down to the junior web developer. Page speed is a factor that hugely affects visitor satisfaction, and Google takes it seriously by offering PageSpeed Insights. If you work in a larger organisation and focus on one particular part of website development and maintenance, such as a content writer, then this tool won't be as useful. It's intended for users with development or marketing-related responsibility

Incentivized

It is helpful if you are trying to understand where a site stands in terms of the links coming to it from different websites. It is less helpful in terms of providing specific actions or steps to take to get more links. However, it is a part of a larger Moz package so other areas provide information that can help there.

Incentivized

• Straight to the point
• Valuable feedback on performance
• Provide optimized assets (CSS, JS and images)

Incentivized

• It links in with Moz’s domain authority concept, which we use as our main metric of how well our SEO works.
• It shows you which sites link to you, and ranks to them by domain authority. This helps us understand where our best inbound links come from, and to hopefully target those valuable partners for more links.
• It shows you which keywords you rank for, your position on the search engine results pages for each keyword, and how difficult it is to rank for those keywords. We use this to spot where we rank on the second or third page for medium difficulty keywords. We’ll then write content to target those keywords.

Incentivized

• PDF reports
• Sending to someone else
• Setup monthly report running would be cool

Incentivized

• Lack of instant export of data. Adds to a queue rather than being instant.
• Advanced reports are needed for larger websites and come at the cost of a subscription to Moz Pro.

Incentivized

No renewal is necessary with the free version!

It's a free, easy to use tool

Incentivized

There is no support from Google for the tool.

Incentivized

I’m not qualified to give a rating for this because I’ve never used support specifically for Moz Link Explorer. On the site there are “what’s new” and “help” sections to help those who need further assistance. Also there is a ton of great content regarding SEO and backlinks on the Moz website.

Incentivized

I've never used any software beyond PageSpeed Insights and Google Lighthouse (the source of the PAgeSpeed Insights software.) I've used similar programs like Hummingbird for WordPress that pulls the same data using the same engine, but its really the only game in town as far as I'm concerned.

Incentivized

I think Moz Link Explorer is a great add-on to the overall Moz tool, but compared to Ahrefs, it’s not as robust because Ahrefs' main focus is on the backlink profile. I like SEMRush’s function of being able to reach out to websites directly from the platform and track all of your progress in there.

Incentivized

• Positive! It's easier to communicate with our clients where they are today with site speed and the steps needed to improve.

Incentivized

• Took hours of manual work and programatically did it in a few clicks
• Gave a game plan for future SEO strategies

Incentivized