Moz Link Explorer

It is helpful if you are trying to understand where a site stands in terms of the links coming to it from different websites. It is less helpful in terms of providing specific actions or steps to take to get more links. However, it is a part of a larger Moz package so other areas provide information that can help there.

Incentivized

• It links in with Moz’s domain authority concept, which we use as our main metric of how well our SEO works.
• It shows you which sites link to you, and ranks to them by domain authority. This helps us understand where our best inbound links come from, and to hopefully target those valuable partners for more links.
• It shows you which keywords you rank for, your position on the search engine results pages for each keyword, and how difficult it is to rank for those keywords. We use this to spot where we rank on the second or third page for medium difficulty keywords. We’ll then write content to target those keywords.

Incentivized

• Lack of instant export of data. Adds to a queue rather than being instant.
• Advanced reports are needed for larger websites and come at the cost of a subscription to Moz Pro.

Incentivized

No renewal is necessary with the free version!

I’m not qualified to give a rating for this because I’ve never used support specifically for Moz Link Explorer. On the site there are “what’s new” and “help” sections to help those who need further assistance. Also there is a ton of great content regarding SEO and backlinks on the Moz website.

Incentivized

I think Moz Link Explorer is a great add-on to the overall Moz tool, but compared to Ahrefs, it’s not as robust because Ahrefs' main focus is on the backlink profile. I like SEMRush’s function of being able to reach out to websites directly from the platform and track all of your progress in there.

Incentivized

• Took hours of manual work and programatically did it in a few clicks
• Gave a game plan for future SEO strategies

Incentivized