Google Tag Manager vs. Hotjar

Google Tag Manager

238 Reviews and Ratings

Hotjar

347 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Google Tag Manager	Score8.8 out of 10	N/A	From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is…	N/A
Hotjar	Score8.3 out of 10	N/A	Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.	$39 per month 100 daily sessions

Pricing

Google Tag Manager

Hotjar

No answers on this topic

Hotjar Observe - Plus: $39
per month 100 daily sessions
Hotjar Ask - Plus: $59
per month 250 monthly responses
Hotjar Ask - Business: $79
per month Starting from 500 monthly responses
Hotjar Observe - Business: $99
per month Starting from 500 daily sessions
Hotjar Scale - Business: $213
per month Starting from 500 daily sessions
Hotjar Ask - Scale: Contact Sales
per month unlimited volume

Pricing Offerings
Google Tag Manager	Hotjar
Free Trial
No	Yes
Free/Freemium Version
No	Yes
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

—

Discount available for annual pricing.

Community Pulse
Key User Insights
	Google Tag Manager	Hotjar
Considered Both Products	Google Verified User Chose Google Tag Manager I've used other tools like Hotjar for website performance tracking and Tag Manager is nicer because it ties in with Google Analytics and allows you to specifically create the tags you want rather than watching to see what happens. Incentivized Helpful? Justin Angelson, Digital and AI Solution Expert Digital Strategy, Marketing Automation, Online Marketing, CRO, Branding, Wordpress Development in Sales at Angelson Group (Marketing and Advertising, 1-10 employees) Chose Google Tag Manager Hotjar is a little different animal but is still very useful in terms of tracking. I think using Hotjar along with Google Tag Manager can provide additional levels of insight into user behavior and optimization opportunities that might otherwise be missed. I think these tools … Incentivized Helpful? Verified User Chose Google Tag Manager I didn't really used/tried anything else, because Google Tag Manager does a great job and is FREE to use Incentivized Helpful? Tomer Nuni Founder, Director in Corporate at VSENSE (Internet, 11-50 employees) Chose Google Tag Manager Google Tag Manager does what others can't for Google Ads, for example. That's why it's a must-have for any website owner who plans to market their website. In addition, it makes the implementation of various other ‏tracking tools very simple. Incentivized Helpful? Verified User Chose Google Tag Manager Google Tag Manager is naturally the first one to implement as I use Google Analytics. However I do use the others too as they provide functionality that GTM doesn't. But you do also have to pay for some of these functions. I use these tools for growth hacker marketing, so … Incentivized Helpful? Chris Lenhart UX Designer in Information Technology at Global Experience Specialists (GES) (Events Services, 1001-5000 employees) Chose Google Tag Manager Firstly, using GTM doesn't mean you can't use these other products if you choose. GTM is free, so there is no real "cost" to using it. The other products are meant for a slightly less technical audience, and they tend to do a better job of hand holding. The advantage for tag … Incentivized Helpful? Peter Jakus Web Analytics Lead in Information Technology at ui42 (Internet, 11-50 employees) Chose Google Tag Manager On most of my projects I never felt the need to use another Tag Management System. One client from a finance sector, wasn't able to use GTM because it is a cloud service. We were looking for TMS which would be possible to host in own infrastructure, but we haven't found any … Incentivized Helpful?	Contentsquare Verified User Chose Hotjar I liked the Hotjar User interface a little more and it seemed a little bit easier to set up. For some users with just the basic needs smart look was overly complicated. whereas in Hotjar everything you need is in one simple easy-to-view dashboard. Also, it offered more free … Incentivized Helpful? Carlos Ibarra Director Operaciones in Engineering at Posicion Uno (Marketing & Advertising, 11-50 employees) Chose Hotjar Hotjar is better at taking screenshots from landing pages which help us better visualize clicks, scroll and mouse movements. With Hotjar, we can better see what users are doing on our landing pages. This way you'll have a much more accurate picture of how people arrive at … Incentivized Helpful? Aline Gonçalves Rodrigues CRO Specialist in Marketing at Raccoon Marketing Digital (Marketing & Advertising, 501-1000 employees) Chose Hotjar Mouseflow matches nearly every feature that Hotjar offers – although, they may work a little differently. The most relevant difference is in data capture. Hotjar offers unlimited options for heat maps, recordings, forms and comments as long as you are a paying customer. In … Incentivized Helpful? Chris Lenhart UX Designer in Information Technology at Global Experience Specialists (GES) (Events Services, 1001-5000 employees) Chose Hotjar The free version of hotjar is still incredibly useful, not severely limited as some other products are. They are also willing to work with you if it is necessary to bill annually, and the full version opens up a lot more specific kinds of targeting for more in depth research … Incentivized Helpful? Camilo Honorato Analista de Marketing in Marketing at Frogmi (Information Technology & Services, 11-50 employees) Chose Hotjar The thing is I never used another tool like Hotjar before All my website analysis I made with Google Products before (Analytics, Tag Manager, Data Studio, etc..) But Hotjar really helps a lot to understand what my website means to my potential customers and even more, It allows … Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Google Tag Manager

Hotjar

Comparison of Security features of Google Tag Manager and Hotjar
Feature	Google Tag Manager 4.4 55 Ratings	Hotjar - Ratings
Role-based user permissions	4.455 Ratings	00 Ratings

Comparison of Tag Management features of Google Tag Manager and Hotjar
Feature	Google Tag Manager 6.6 66 Ratings	Hotjar - Ratings
Tag library	7.061 Ratings	00 Ratings
Tag variable mapping	7.053 Ratings	00 Ratings
Ease of writing custom tags	6.065 Ratings	00 Ratings
Rules-driven tag execution	4.960 Ratings	00 Ratings
Tag performance monitoring	7.855 Ratings	00 Ratings
Page load times	6.047 Ratings	00 Ratings
Mobile app tagging	8.332 Ratings	00 Ratings
Library of JavaScript extensions	6.036 Ratings	00 Ratings

Comparison of Data Management & Integrity features of Google Tag Manager and Hotjar
Feature	Google Tag Manager 6.2 66 Ratings	Hotjar - Ratings
Event tracking	8.063 Ratings	00 Ratings
Mobile event tracking	6.045 Ratings	00 Ratings
Data distribution management	7.040 Ratings	00 Ratings
Universal data layer	7.057 Ratings	00 Ratings
Automated error checking	3.045 Ratings	00 Ratings

User Ratings
	Google Tag Manager	Hotjar
Likelihood to Recommend	8.5 (70 ratings)	10.0 (104 ratings)
Likelihood to Renew	7.0 (7 ratings)	5.1 (2 ratings)
Usability	7.0 (15 ratings)	9.7 (6 ratings)
Availability	9.1 (1 ratings)	- (0 ratings)
Support Rating	2.0 (12 ratings)	9.6 (4 ratings)
Online Training	7.3 (1 ratings)	- (0 ratings)
Implementation Rating	9.8 (2 ratings)	- (0 ratings)
Ease of integration	- (0 ratings)	9.0 (1 ratings)