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Google Tag Manager vs. Open Web Analytics

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Google Tag Manager

238 Reviews and Ratings

Open Web Analytics

12 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Tag Manager

    Score8.8 out of 10
    		N/AFrom Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is…N/A

    Open Web Analytics

    Score9 out of 10
    		N/AOpen Web Analytics is an open source web analytics software product licensed under GPL and provides website owners and developers with ways to add web analytics to their sites using simple Javascript, PHP, or REST based APIs. OWA also comes with support for tracking websites made with content management frameworks such as WordPress and MediaWiki.N/A
    Pricing
    Google Tag ManagerOpen Web Analytics
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Google Tag ManagerOpen Web Analytics
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Google Tag ManagerOpen Web Analytics
    Security
    Comparison of Security features of Google Tag Manager and Open Web Analytics
    Feature
    Google Tag Manager
    4.4
    55 Ratings
    Open Web Analytics
    -
    Ratings
    Role-based user permissions4.455 Ratings00 Ratings
    Tag Management
    Comparison of Tag Management features of Google Tag Manager and Open Web Analytics
    Feature
    Google Tag Manager
    6.6
    66 Ratings
    Open Web Analytics
    -
    Ratings
    Tag library7.061 Ratings00 Ratings
    Tag variable mapping7.053 Ratings00 Ratings
    Ease of writing custom tags6.065 Ratings00 Ratings
    Rules-driven tag execution4.960 Ratings00 Ratings
    Tag performance monitoring7.855 Ratings00 Ratings
    Page load times6.047 Ratings00 Ratings
    Mobile app tagging8.332 Ratings00 Ratings
    Library of JavaScript extensions6.036 Ratings00 Ratings
    Data Management & Integrity
    Comparison of Data Management & Integrity features of Google Tag Manager and Open Web Analytics
    Feature
    Google Tag Manager
    6.2
    66 Ratings
    Open Web Analytics
    -
    Ratings
    Event tracking8.063 Ratings00 Ratings
    Mobile event tracking6.045 Ratings00 Ratings
    Data distribution management7.040 Ratings00 Ratings
    Universal data layer7.057 Ratings00 Ratings
    Automated error checking3.045 Ratings00 Ratings
    User Ratings
    Google Tag ManagerOpen Web Analytics
    Likelihood to Recommend
    8.5
    (70 ratings)
    9.0
    (1 ratings)
    Likelihood to Renew
    7.0
    (7 ratings)
    -
    (0 ratings)
    Usability
    7.0
    (15 ratings)
    -
    (0 ratings)
    Availability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    2.0
    (12 ratings)
    -
    (0 ratings)
    Online Training
    7.3
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.8
    (2 ratings)
    -
    (0 ratings)