GoSquared vs. Mouseflow

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GoSquared
Score 9.0 out of 10
N/A
GoSquared provides real-time website analytics to sites of all sizes. The real-time dashboard displays website analytics on an individual visitor basis. The Now App displays concurrent analysis (the visitors who are on your site right now) of your site performance. The Trends App displays historical, trends and comparison analysis on real-time data. You don't have to wait 4 - 24 hours in order to compare todays current performance against last years. The Ecommerce App displays the same freshness…
$0
Per Month [Unlimited Users]
Mouseflow
Score 7.3 out of 10
N/A
Mouseflow is a behavior analytics tool used by more than 190.000 digital marketing, UX, Product, Startups and Enterprise clients to optimize their website experiences. With Mouseflow, the user can: Find out what happens between visitors' clicks through watching video recordings of their sessions. Build 6 types of heatmaps for pages automatically to understand what is getting their attention. Set up funnels to watch where and why visitors drop. Use form…
$39
per month
Pricing
GoSquaredMouseflow
Editions & Modules
GoSquared Free - Access to the Now and Trends realtime web analytics dashboard.
$0
Per Month [Unlimited Users]
GoSquared Analytics - Everything included in free plus premium analytics features.
$29
Per Month [Unlimited Users]
GoSquared Suite - The most popular GoSquared plan, full access to our real time analytics dashboards, intelligent live chat and customer data hub.
$79
Month [Unlimited Users]
Starter
$39
per month
Growth
$129
per month
Business
$259
per month
Pro
$499
per month
Offerings
Pricing Offerings
GoSquaredMouseflow
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsGoSquared Free, track up to 1000 pageviews a month. GoSquared Analytics, track up to 100k pageviews a month with pricing starting at £29/month. GoSquared Suite, track up to 100k pageviews a month with pricing starting at £79/month.There is a discount applied to the price if a customer commits to an annual payment plan.
More Pricing Information
Community Pulse
GoSquaredMouseflow
Considered Both Products
GoSquared
Chose GoSquared
GoSquared suited us much better than the two alternatives that we evaluated. We were already an Intercom user but GoSqured suited our requirements much better. The look and feel of the product is a subjective topic but I personally felt that GS does a better job here. Also, I …
Chose GoSquared
GoSquared acts as an end-to-end tool taking care of most of the needs of the organizations unlike most of the competitors. Even while covering a vast scenario, GoSquared handles all the tasks pretty well.
Chose GoSquared
GoSquared is easier and more intuitive to use, also less advanced but it offers enough functionality for most websites. It can be used in conjunction with more advanced tools.
Chose GoSquared
I use GoSquared in tandem with Google Analytics on my site since I don't need an all-in-one marketing software for this site. I love the clean, easy-to-read reports that I receive from GoSquared on a daily/weekly/monthly basis. The graphs are easy to interpret and it pulls the …
Chose GoSquared
For realtime analytics, GoSquare is my go to pick since it does it really well and is very simple to use. The dashboard is also really great to show the team analytics of our website at a glance.
Chose GoSquared
Google Analytics is massively bloated and can be difficult to configure, navigate and understand. While GoSquared doesn't provide the feature set that Google Analytics does it focuses on providing the best experience for the features it does offer. If you just want to know who …
Chose GoSquared
I have evaluated other products but as GoSquared is presenting Live Data this really is most useful, I don't have much of a requirement to see what a potential customer did yesterday. I need to know what my potential customer sitting on the website right now is looking to …
Chose GoSquared
  • Gaug.es - Easy to read data, but pretty limited information.
  • Chartbeat - Too expensive for the number of websites we needed to track.
Chose GoSquared
As I said previously, I rather pay for a superb product than use a good free product. I think GoSquared beats Google Analytics on user-friendliness, usability, and UX. The team seems to not stand still and is always innovating, which I value, too.
Chose GoSquared
For simplicity & real-time data, GoSquared beats Google Analytics easily. However, for more complex analytics requirements, GoSquared simply doesn't support the vast array of reporting abilities which Google Analytics affords.
Chose GoSquared
It is easy, fast and real time. GoSquared does not need a rocket scientist to operate and understand. It shows what is happening on your sites now.
Chose GoSquared
I have used several analytics packages, including Clicky, Piwik and of course, Google Analytics. At the time when I used GoSquared, it had some unique features, but now the others have closed the gap in functionality, especially in allowing users to create widget based …
Mouseflow
Chose Mouseflow
We looked at several different products when deciding on a heatmap and recording tool. We found that for the data we wanted to gather Mouseflow met all the requirements without a lot of additional features that we didn't want. We went through this process almost two years ago …
Chose Mouseflow
Mouseflow is a supplement to Google Analytics and improves on some Analytics functions. Mouseflow adds qualitative data to the quantitative data that Analytics provides to help marketers better understand their website visitors.
Chose Mouseflow
Each of these tools has a similar underlying offering. Mouseflow is probably the least mature offering in terms of feature set and reliability, but it is a competitor product that is working hard to work out the engineering kinks. They also have great customer service …
Best Alternatives
GoSquaredMouseflow
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
Smartlook
Smartlook
Score 8.2 out of 10
Medium-sized Companies
Optimal
Optimal
Score 9.0 out of 10
Siteimprove
Siteimprove
Score 10.0 out of 10
Enterprises
Optimal
Optimal
Score 9.0 out of 10
Contentsquare
Contentsquare
Score 7.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
GoSquaredMouseflow
Likelihood to Recommend
9.0
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
7.7
(0 ratings)
-
(0 ratings)
Usability
7.3
(0 ratings)
8.0
(0 ratings)
Support Rating
8.6
(0 ratings)
9.8
(0 ratings)
User Testimonials
GoSquaredMouseflow
Likelihood to Recommend
It works best for real time customer relations and monitoring. For historic data use it with another tool. Other than that it is an amazingly easy to use, and to set up tool. Once you start using it, you will never go back.
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These types of tools are not inexpensive so we pick and choose the site we are going to run it on. We do not generally use Mouseflow on websites that are not monetized in some way. However, if a web site has to perform a function such as sales, calls to action, etc. then this tool can make the job of making a page do what it is meant to do much easier. I think with the sophistication of both Web Site and Web Site users these types of tools are essential to creating the best UX possible.
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Pros
  • Support - These guys are super quick at getting back to you when you need help and always friendly
  • Live stats - GoSquared is addictive, it offers detailed information about visitors to your pages in realtime, you'll be watching the dashboard for hours!
  • Ease of use - From the guided setup to the usability of the dashboard GoSquared is really straightforward
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  • It can integrate easily with any platform that we use, like Magneto.
  • Anyone can use it without any thorough training. Also, videos are available to give an overview of the tool.
  • Free trial is available to get an insight into Mouseflow.
  • It is absolutely secure to use on your website.
  • The data captured or recorded by Mouseflow is pretty easy to read. You just need to login to your account and a dashboard will open consisting of all the recordings and heatmaps captured.
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Cons
  • CloudFlare integration is spotty - stats in Cloudflare (tracks also Javascript off visits) and GoSquared stats are often significantly at odds
  • Notifications don't seem to work very well
  • Dashboard likes to re-set itself even when it was arranged & saved previously
  • Weekly/ Monthly/ Yearly absolute numbers
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  • Screen recording on mobile devices can be a little clunky.
  • I would like to only record sessions from a specific geographic area, but don't have the option. I can filter afterwards, but would prefer to exclude traffic that is not local altogether.
  • Filtering options don't allow me to filter recordings based on a partial URL.
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Likelihood to Renew
Not only does the GoSquared application work well, the GoSquared team is constantly making improvements. When I first started using GoSquared, they only offered daily reporting -- now they offer the weekly and monthly feature per popular request. I like that they are always updating the look and feel of the website and emails they send to maintain a modern look. GoSquared is easy to implement and easy to use!
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No answers on this topic
Usability
GoSquared makes it easy to get started, providing everything you need to integrate the code into your site and start seeing and analyzing data
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Mouseflow is pretty easy to use. You need to be a core technical person to implement it on your site. Mouseflow provided us a tracking code that need to be installed on the website, and if do not have the knowledge of how to work on the backend of the website, you will not be able to install it. Here you will need the help of a technical person who has a good knowledge of your website platform to install the code on the website. There are also videos available giving insight on how to use the Mouseflow platform. I personally haven't faced any problem while using Mouseflow. Just login to this tool and a dashboard will open in front of you.
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Support Rating
The GoSquared team has always gone above and beyond to create the best analytics platform and provide top notch
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This is an area where Mouseflow is quite strong. Not only is the support good but they also have some very good training on the use of the product. There is a nicely laid out section of videos that not only cover the use of the tools functions but also how to use the data that Mouseflow produces. They are doing well in the support area.
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Alternatives Considered
GoSquared suited us much better than the two alternatives that we evaluated. We were already an Intercom user but GoSqured suited our requirements much better. The look and feel of the product is a subjective topic but I personally felt that GS does a better job here. Also, I will recommend any potential customer of GS to check out Mixpanel as well, they have a very competent product and you can't go wrong with either of the options.
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Each of these tools has a similar underlying offering. Mouseflow is probably the least mature offering in terms of feature set and reliability, but it is a competitor product that is working hard to work out the engineering kinks. They also have great customer service representative who are willing to listen and are very helpful. You also get a capable tool with a great feature set at a reasonable price - in some cases Mouseflow was just 1/10th of the price. Ultimately with a constrained marketing budget, this tool made sense for us.
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Return on Investment
  • GoSquared helps us to react quickly to high volumes of traffic, and allows us to identify very quickly how engaging our content is
  • Using browser specs helps us to ensure our websites are compatible with as many of our customers as possible, rather than relying on generic global stats
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  • MouseFlow makes a positive impact on our future marketing decisions. We recently had a change in formula for a product and added a variety of ways for people to read about the changes via our website. Mouseflow allowed us to see which method was effective in communicating our message. We were able to replicate the style on other digital platforms.
  • Mouseflow allows us to save time we would normally spend in developing a website. For example, before building a new website I will spend a couple of weeks analyzing user data via mouseflow. I can clearly see what features are not currently working and where we are loosing people in the current process. This cuts down website revisions by about 10%
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ScreenShots

GoSquared Screenshots

Screenshot of Now Dashboard. What's happening on your website right now – in real timeScreenshot of Trends Dashboard. The simple, curated real time analytics reporting dashboard.Screenshot of GoSquared Profiles. A true view of all of your leads browsing behaviour, from the moment they landed on your website.Screenshot of GoSquared Customer Data Hub. Segment your leads based on their web behaviour and trigger real time marketing automation.Screenshot of GoSquared. Capture more leads and communicate with site visitors with intelligent live chat.

Mouseflow Screenshots

Screenshot of Session replay
Shows how visitors interact with a site to find out where they struggle.Screenshot of Live Heatmaps
Live Heatmaps work as an overlay on a live website, offering complete support for all dynamic elements – essentially showing the Mouseflow data on top of the site as it looks and works when it is visited live. This includes dynamic elements: SPA's (Single Page Applications) Drop Down Menus.Screenshot of Geo Heatmaps
Build a Heatmap for visitors' locations. The map lights up as filters are applied to understand what the biggest markets are.Screenshot of Click Heatmaps
Optimize a website by understand what drives clicks on it. All heatmaps are built automatically as soon as recording begins.Screenshot of Form analytics
Discover what field in a form is costing customers and replay their sessions to see what distracted them from completing their purchaseScreenshot of Conversion funnels
Optimize check out funnels and drive more conversions.