Grafana vs. Looker Studio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Grafana
Score 8.7 out of 10
N/A
Grafana is a data visualization tool developed by Grafana Labs in New York. It is available open source, managed (Grafana Cloud), or via an enterprise edition with enhanced features. Grafana has pluggable data source model and comes bundled with support for popular time series databases like Graphite. It also has built-in support for cloud monitoring vendors like Amazon Cloudwatch, Microsoft Azure and SQL databases like MySQL. Grafana can combine data from many places into a single dashboard.
$8
per month up to 1 active user
Looker Studio
Score 7.7 out of 10
N/A
Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.
$9
per month per user per project
Pricing
GrafanaLooker Studio
Editions & Modules
Grafana Cloud - Pro
$8
per month up to 1 active user
Grafana Cloud - Free
Free
10k metrics + 50GB logs + 50GB traces up to 3 active users
Grafana Cloud - Advanced
Volume Discounts
custom data usage custom active users
Grafana - Enterprise Stack
Custom Pricing
Looker Studio Pro
$9
per month per user per project
Looker Studio
No charge
Offerings
Pricing Offerings
GrafanaLooker Studio
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
GrafanaLooker Studio
Considered Both Products
Grafana
Chose Grafana
Easy to use
Easy to configure
Cost efficient
Chose Grafana
Grafana is more flexible, readily adopts other tools frameworks instead of forcing you to use their agent, doesn't force you into Vendor lock-in, and embraces open source, self-hosted, and Enterprise. Similar companies would like you to use their specific tooling and don't …
Chose Grafana
Grafana gives more flexibility to explore its features. A new user can explore experiment and work with free Grafana account and find if it is suitable for them.Other platforms don't have the features in their freemium version that Grafana has. It lets us try features of …
Chose Grafana
Grafana has a direct plugin to Icinga monitoring solution and allowed for easy configuration for us. At the time of implementation, other services did not have such an integration. As we already had a very customized and heavily introduced monitoring solution in place, we …
Chose Grafana
Grafana blows Nagios out of the water when it comes to customization. The ability to feed almost any data source makes it very versatile and the cost is great.
Looker Studio
Chose Looker Studio
The main reason why Looker Studio was selected is because it was already integrated into the google ecosystem. But it actually once you start working with it, is really easy to get into. For really complex reports you will have to focus in building a good model in the database …
Chose Looker Studio
I liked Tableau, but it is a bit pricey, also there is no option to share the report online unless you add the team members. If your research is not really big and difficult, using Looker Studio is more practical and easy. I think it is very important to estimate how big and …
Chose Looker Studio
Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. …
Chose Looker Studio
We selected Looker Studio because we are Google Workspace users, and Looker Studio is natively integrated with it.
Chose Looker Studio
The free version of Looker Studio is still better than the leading enterprise-embedded BI tools, despite its weaknesses. The leading embedded BI platforms have terrible visualizations that can be spotted a mile away. They are also primarily locked to a grid, making it very hard …
Chose Looker Studio
Easy availability and accessible with Google suits. Sharing is smooth.
Chose Looker Studio
Google Data Studio integrates data into visually appealing reports and can constantly update based on the linked data source (i.e., Google Analytics), a feature that neither of the platforms listed can do. However, sometimes Google Data Studio can't generate graphs based on my …
Chose Looker Studio
We selected Google Data Studio because it is easier to make connections with third-party data sources. Also Google Data Studio can understand connections between different tables and databases better that its competitors such as Power BI. Compared to Power BI you do not need to …
Chose Looker Studio
In comparison to Kibana , its much easier and being free its worth a lot. Apart from that it has flexibility of connecting to more than 300 connectors, which is not there in Kibana. Apart from that no doubt its much better that in terms of visualization of Data, analytics etc.

A…
Chose Looker Studio
Data Studio is the first step in your data visualization journey, as your data gets bigger and your need for information grows you will have to move to something more powerful,
Chose Looker Studio
Google holds it's own against these competitors as they each have their own strengths and weaknesses. While Tableau provides user-interactive reporting, its formatting options can be quickly rigid and frustrating.
Chose Looker Studio
Google Data Studio provides a great feature set considering its price point, especially when compared to commercial options from Microsoft and Tableau. While it may not be as versatile when it comes to working with and developing complex datasets, there is enough charm in its …
Chose Looker Studio
We have used Google Charts as well which works just as great as Google Data Studio for our team. We love both of these tools.
Chose Looker Studio
Well this tool is free that's the primary reason of using it more often.
Microsoft Power BI doesn't have google sheet connector that's the second one.
Chose Looker Studio
Google Data Studio is a Google product and many other companies also use Google Suite (as Gmail), so it was easier to share reports to clients using it than Zoho Analytics (which needs a paid account to give access to any other user).
Chose Looker Studio
Google Analytics and Google Data studio work well with each other. They don't necessarily stack against each other, Google Data studio just makes interpreting the data more visual and concise. I recommend both and not one over the other. Both are free tools provided by Google, …
Chose Looker Studio
Google Data Studio is free, easily integrates with the Google Marketing Platform, and is simple to use. It's a better choice for most basic marketing reporting. Tableau is better for more BI and exploratory data analysis.
Chose Looker Studio
Obviously, Google Data Studio is an improvement over Google Charts, which I believe powers the chart modules used in Data Studio. I think of Data Studio as a convenient way to combine multiple Google Charts in one, easy-to-read report.

In many ways it is similar to SmartDraw's …
Chose Looker Studio
We are heavily within the Google ecosystem and therefore didn't really consider alternatives to Google Data Studio since it met our somewhat limited needs at the time of implementation. For outside presentations, we would probably lean towards something that allows us to more …
Chose Looker Studio
We originally selected Google Data Studio since it didn't have a cost but have since switched to using DashThis.
Chose Looker Studio
Data studio gives a more robust set of metrics that can be added to the reports. Personalization of the information you want to show and analyze is much better with Data Studio. Website and campaign performance reporting all in one place are very useful and practical. Creating …
Chose Looker Studio
Compared with Tableau and Power BI, I would say Google Data Studio is fairly placed or a pretty decent tool. We need to understand, this is a free tool and it will have its own limitations - apart from that this is a pretty decent tool compared to the biggies in the market.
Chose Looker Studio
At this point I am unable to have Facebook ads data in the Agorapulse reports (although I can customize them now). If at any point I am able to include this data I'm my Agorapulse reports I will switch to that so that I. Not having to use several different software programs.
Chose Looker Studio
Google Data Studio is an all in one package, like Adobe and Mapp. It is perfect if companies using Google AdWords and Google Analytics. The integrated dashboard is easy to configure and has a really nice visualization.
Features
GrafanaLooker Studio
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Grafana
8.0
Ratings
5% below category average
Looker Studio
8.0
Ratings
5% below category average
Pixel Perfect reports6.00 Ratings7.00 Ratings
Customizable dashboards10.00 Ratings8.50 Ratings
Report Formatting Templates8.00 Ratings8.40 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Grafana
6.8
Ratings
16% below category average
Looker Studio
7.6
Ratings
5% below category average
Drill-down analysis6.00 Ratings9.50 Ratings
Formatting capabilities8.00 Ratings8.00 Ratings
Integration with R or other statistical packages5.10 Ratings4.00 Ratings
Report sharing and collaboration8.00 Ratings8.90 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Grafana
8.4
Ratings
0% below category average
Looker Studio
8.2
Ratings
3% below category average
Publish to Web7.00 Ratings7.50 Ratings
Publish to PDF9.00 Ratings9.40 Ratings
Report Versioning9.00 Ratings8.00 Ratings
Report Delivery Scheduling8.00 Ratings7.40 Ratings
Delivery to Remote Servers9.00 Ratings8.80 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Grafana
7.7
Ratings
6% below category average
Looker Studio
7.1
Ratings
14% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)9.00 Ratings9.50 Ratings
Location Analytics / Geographic Visualization9.00 Ratings9.00 Ratings
Predictive Analytics7.00 Ratings5.00 Ratings
Pattern Recognition and Data Mining6.00 Ratings5.00 Ratings
Best Alternatives
GrafanaLooker Studio
Small Businesses
Supermetrics
Supermetrics
Score 10.0 out of 10
Supermetrics
Supermetrics
Score 10.0 out of 10
Medium-sized Companies
Supermetrics
Supermetrics
Score 10.0 out of 10
Supermetrics
Supermetrics
Score 10.0 out of 10
Enterprises
Dataiku
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Score 7.6 out of 10
Dataiku
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Score 7.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
GrafanaLooker Studio
Likelihood to Recommend
9.0
(0 ratings)
8.9
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(0 ratings)
Usability
10.0
(0 ratings)
8.5
(0 ratings)
Support Rating
-
(0 ratings)
6.7
(0 ratings)
User Testimonials
GrafanaLooker Studio
Likelihood to Recommend
Just about any organization with more than one server and more than one cluster as it scales very well. Configuration of the application takes time and finesse to fine tune to where the balance of load time and getting data quickly meets. The plugins add load time but fine tuning for the application to meet demand needs nailed down at implementation
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Does great at open canvas editing and letting you fully customize without the need for a grid. It is democratizing self-service no-code analytics. You do not need to be a data or analytics engineer to get started, and you can go very far based on how intuitive and straightforward the UI is. Some of the biggest challenges with Looker Studio relate to user management/security, embedding options, and issue support. For a long time, every user needed to have a Gmail to invite them to view a dashboard via login, not sure if that has been improved yet. You can let any user view without logging in, but that is not always recommended due to security reasons. In terms of embedding, you can only iframe dashboards. More sophisticated BI tools let you embed elements via API or Javascript. Iframing dashboards also make drill downs and dashboard to dashboard navigation tricky/near impossible. There is also no ability to contact Google for support when bugs or outages happen. They point everyone to the Data Studio community. There is some ability to get in contact with Google if you have an enterprise-level contract with Google Cloud, but the path for support is very ad hoc and not always fruitful.
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Pros
  • Alerting through many different medium as Slack, Email, Webhook etc
  • Beautiful and unlimited number of dashboards to view your metrics and tweak them as you please
  • Log aggregation and powerful Logql to filter and view your logs
  • Microservices monitoring
  • Large number of plugins and data sources to collect your metrics from almost anywhere
Read full review
  • Self-service
  • Easy to use, point and click
  • Little to no training required
  • Easy to share internally and externally
  • Rich visualizations
  • Canned reports
  • Easy to copy/paste/dupe existing reports
  • Ability to join data sets
  • Easy integration with various data sources
  • Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets)
  • Wide range of APIs
  • Secure / authentication via Google SSO
  • Easy to share / re-assign ownership of reports and data sources
Read full review
Cons
  • Documentation needs to be more clarified since it can be confusing for beginners
  • Notification alert message templates need to be simplified
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  • Few functionalities are very exclusive only for data studio.
  • It's time taking to load data and at the same time only single Data source can be connected.
  • When editing the reports you have to switch between Edit and View mode to see how does the change looks like.
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Likelihood to Renew
No answers on this topic
It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
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Usability
Great usage in terms of monitoring of any application from backend to frontend and even any AWS resource via cloud watch and other connectors. Easy to use and configure personalised dash boarding and alerting features. Cost efficient and easy to setup and run, no mazor scaling challenges in terms of managing and maintaining the stack, easy to configure via Prometheus, influx and other connectors
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It is not ideal and requires time and dedication to understand how to work with it. Also, it has a lot of limitations around data it can accept. But in most cases, this tool is sufficient for everyday tasks of product and marketing departments. I wouldn't say that the interface is very user-friendly, but for people who regularly work with analytical tools, it must be ok.
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Support Rating
No answers on this topic
I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
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Alternatives Considered
Grafana is more flexible, readily adopts other tools frameworks instead of forcing you to use their agent, doesn't force you into Vendor lock-in, and embraces open source, self-hosted, and Enterprise. Similar companies would like you to use their specific tooling and don't offer nearly as much flexibility. The other thing I like about Grafana is their storage usage is much lower compared to similar tools and competitors
Read full review
Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. Furthermore, since it is an online program/tool, it requires less CPU/battery/storage on the user's device.
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Return on Investment
  • It has kicked out some of our paid monitoring and visualization tools.
  • Now Monitoring, Visualization and Alerting is being done in a single platform.
  • It made monitoring and visualization very easy for us.
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  • Free, so the only investment is time
  • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
  • The time spent formatting the templates or building connectors can have a negative impact on ROI
  • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
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ScreenShots