GreenRope vs. Ortto

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GreenRope
Score 6.1 out of 10
Small Businesses (1-50 employees)
GreenRope is a CRM tool focused on marketing automation, sales pipelines, and customer service. It includes advanced marketing automation capabilities, sales force automation, and a tool box of features to help manage and operate the business.
$149
Per Month [Unlimited Users]
Ortto
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…
$199
per month month-to-month commitment with 5,000 contacts
Pricing
GreenRopeOrtto
Editions & Modules
Starter
$149
Per Month [Unlimited Users]
Prime
$199
Per Month [Unlimited Users]
Pro
$249
Per Month [Unlimited Users]
Premium
$299
Per Month [Unlimited Users]
Powerhouse
$349
Per Month [Unlimited Users]
Supreme
$449
Per Month [Unlimited Users]
Ultimate
$699
Per Month [Unlimited Users]
Starter
$199
per month month-to-month commitment with 5,000 contacts
Professional
$599
per month month-to-month commitment with 10,000 contacts
Business
$999
per month annual commitment, paid monthly with 10,000 contacts
Enterprise
$1,999
per month annual commitment, paid monthly with 10,000 contacts
Offerings
Pricing Offerings
GreenRopeOrtto
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup Fee$399 Per AccountNo setup fee
Additional DetailsAll price plans include unlimited users, unlimited emails, and all features.10% discount for quarterly billing. 15% discount for annual billing.
More Pricing Information
Community Pulse
GreenRopeOrtto
Considered Both Products
GreenRope
Chose GreenRope
We were looking something that could add value to our company at a competitive price and we found that GreenRope was best for us. There is other software that has greater functionality and can be more intuitive to use than GreenRope, but the price you are paying for this …
Chose GreenRope
We were using Goldmine prior to transitioning to GreenRope. The cost of Goldmine was the main reason we went looking for another CRM software and discovered that Goldmine at the time did not have some of the features of GreenRope and the price was just right.
Chose GreenRope
GreenRope is much, much better than MailChimp. The functionality is much more sophisticated and the tracking metrics are a huge improvement.
Chose GreenRope
I use some of these softwares in conjunction with GreenRope. Simply put, one software cannot do everything. So I still like to use a combination of WordPress-centric software for my ecommerce. I use Edgar to schedule my social media only because it allows me to keep a library …
Chose GreenRope
Infusionsoft. Promised of lots of power. Got lots of "No"s when asking for anything non standard.

Compared with a dozen others. My favorite.
Chose GreenRope
Cost to implement made GreenRope a clear winner for me. It does everything I need for less money.
Chose GreenRope
GreenRope really got our attention because it's a full featured system at every price point. We are a small business with a small budget - but we wanted a system that would still let us think BIG! The setup fee was within for our budget, and the monthly fee is very reasonable. …
Chose GreenRope
I looked into both of the programs mentioned above and I truly appreciate the initial costs and training of GreenRope - the program is in my personal opinion much stronger that either of the two mentioned above and less threatening to get started with.
Chose GreenRope
Much easier to use. I can do it myself and don't have to use experts. Finally the cost is perfect for my start up.
Chose GreenRope
At the time I selected GreenRope for our business, Hatchbuck wasn't an option but Infusionsoft and HubSpot were. Since then, I have included Hatchbuck in my analyses for customers who are selecting new CRM/Marketing Automation software. Greenrope has all the functionality that …
Chose GreenRope
GreenRope does better with the customer database side of things.
Chose GreenRope
CC is a very good email marketing platform but lacks a holistic MA approach needed by marketers today.
Chose GreenRope
We chose GreenRope.com because they were the best fit. We already had a marketing email strategy with Constant Contact so choosing a CRM with those capabilities was very important when making our decision. Everything we were already doing could be in 1 place instead of needing …
Chose GreenRope
InfusionSoft was the only other system that I had looked at and really considered. In my opinion, GreenRope is very comparable with InfusionSoft, but better suited for new and/or growing businesses because it's easy to use, 3-hours of training is provided to help you customize …
Chose GreenRope
GreenRope is not the top end of features however it does include a variety of great features across the board like CRM and auto marketing combined. Whereas the competition only concentrates on one or the other. Of course if you are looking for a high end product then this …
Chose GreenRope
Greenrope is both easy to use and gave us ALL their software functionalities without having to pay to upgrade. Pricing is based on number of emails. Greenrope appears to have all what we're looking for, from setting up internal project tasks and todo's, accounting function with …
Chose GreenRope
We looked at a number of other products, including Salesforce, Microsoft, and many others. None compared from a price to value perspective, especially taking into account all the other modules that are included...not just CRM.
Ortto
Chose Ortto
Autopilot is designed to make the business money more than it costs and we actually get an impressive range of marketing automation features in return for our money. It is a serious platform that is capable of building heavyweight automations. There is a complete set of …
Chose Ortto
How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well!

Th…
Chose Ortto
Autopilot is the worst of the marketing automation tools. It's got a great visual editor, but it isn't auditable and doesn't provide the basic functionality most other tools do for landing page editing etc. I'm unclear why all these positive reviews exist. Yes it's cheap, but …
Chose Ortto
Okta and Azure AD seem to work better for administering our email tenant and users for me comparatively. They just seem easier to use and I was already experienced with both.
Chose Ortto
Autopilot stacks up okay against the competition, but there are many platforms out there that are doing the same thing, either better and/or cheaper. I recently reviewed Klaviyo and Pardot and both seem to have more capabilities then Autopilot. Mailchimp is another competitor …
Chose Ortto
Autopilot is a modern and powerful solution that we recommend to everyone looking for a marketing automation tool. Competitors either are outdated, overpriced or lacking features. We've been happily using Autopilot for years now. The only thing we'd wish to see added is …
Chose Ortto
Autopilot is the only visual journey builder in comparison to a lot of text-based journey builders available in the market. The visual journey builder helps so much to break down complicated journeys.
Chose Ortto
We engaged with an independent marketing automation consultant who helped us vet marketing automation vendors. After meeting with several stakeholders across the company (marketing, sales, customer success, development, and exec), Autopilot beat out all other marketing …
Chose Ortto
While Autopilot cannot compete with the enterprise players (like Hubspot and Marketo), I think it seriously beats its competitors in terms of features for the price. If you have a small budget, you could exhaust it by purchasing all the software you need to build your funnel, …
Chose Ortto
We had used Drip and in a smaller instance Campaign Monitor's automation. At the time, however, Drip itself was a little clunky because of a lack of broader integration, while Campaign Monitor was good for very simple workflows. At least the functionality of these former …
Chose Ortto
Autopilot is great if you want a more visual and user-friendly campaign creator. Building journeys takes a minute to learn but a few weeks to master as there are a lot of extra functionalities that are possible. The AP support team is excellent and always answered all of our …
Features
GreenRopeOrtto
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
GreenRope
8.4
Ratings
9% above category average
Ortto
-
Ratings
Customer data management / contact management9.60 Ratings00 Ratings
Workflow management9.10 Ratings00 Ratings
Territory management8.30 Ratings00 Ratings
Opportunity management9.80 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)9.50 Ratings00 Ratings
Contract management3.80 Ratings00 Ratings
Quote & order management8.90 Ratings00 Ratings
Interaction tracking9.80 Ratings00 Ratings
Channel / partner relationship management6.60 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
GreenRope
9.7
Ratings
25% above category average
Ortto
-
Ratings
Case management9.80 Ratings00 Ratings
Call center management9.70 Ratings00 Ratings
Help desk management9.80 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
GreenRope
9.2
Ratings
19% above category average
Ortto
-
Ratings
Lead management8.90 Ratings00 Ratings
Email marketing9.60 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
GreenRope
9.7
Ratings
24% above category average
Ortto
-
Ratings
Task management9.60 Ratings00 Ratings
Billing and invoicing management9.80 Ratings00 Ratings
Reporting9.80 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
GreenRope
8.9
Ratings
16% above category average
Ortto
-
Ratings
Forecasting8.80 Ratings00 Ratings
Pipeline visualization8.30 Ratings00 Ratings
Customizable reports9.50 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
GreenRope
8.4
Ratings
11% above category average
Ortto
-
Ratings
Custom fields9.20 Ratings00 Ratings
Custom objects8.20 Ratings00 Ratings
Scripting environment7.00 Ratings00 Ratings
API for custom integration9.10 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
GreenRope
8.6
Ratings
3% above category average
Ortto
-
Ratings
Single sign-on capability8.60 Ratings00 Ratings
Role-based user permissions8.60 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
GreenRope
9.0
Ratings
20% above category average
Ortto
-
Ratings
Social data9.00 Ratings00 Ratings
Social engagement9.00 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
GreenRope
9.2
Ratings
23% above category average
Ortto
-
Ratings
Marketing automation9.00 Ratings00 Ratings
Compensation management9.50 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
GreenRope
7.8
Ratings
6% above category average
Ortto
-
Ratings
Mobile access7.80 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
GreenRope
-
Ratings
Ortto
9.0
Ratings
17% above category average
WYSIWYG email editor00 Ratings8.90 Ratings
Dynamic content00 Ratings8.90 Ratings
Ability to test dynamic content00 Ratings8.90 Ratings
A/B testing00 Ratings8.90 Ratings
Mobile optimization00 Ratings8.90 Ratings
Email deliverability reporting00 Ratings9.90 Ratings
List management00 Ratings8.90 Ratings
Triggered drip sequences00 Ratings8.90 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
GreenRope
-
Ratings
Ortto
9.2
Ratings
16% above category average
Lead nurturing automation00 Ratings9.90 Ratings
Data quality management00 Ratings8.90 Ratings
Automated sales alerts and tasks00 Ratings8.90 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
GreenRope
-
Ratings
Ortto
8.9
Ratings
18% above category average
Event/webinar marketing00 Ratings8.90 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
GreenRope
-
Ratings
Ortto
8.9
Ratings
17% above category average
Social profile integration00 Ratings8.90 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
GreenRope
-
Ratings
Ortto
8.9
Ratings
20% above category average
Dashboards00 Ratings8.90 Ratings
Standard reports00 Ratings8.90 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
GreenRope
-
Ratings
Ortto
8.9
Ratings
18% above category average
API00 Ratings8.90 Ratings
Customizability00 Ratings8.90 Ratings
Integration with Salesforce.com00 Ratings8.90 Ratings
Best Alternatives
GreenRopeOrtto
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.7 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
Creatio
Creatio
Score 9.7 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
GreenRopeOrtto
Likelihood to Recommend
8.9
(0 ratings)
8.9
(0 ratings)
Likelihood to Renew
8.8
(0 ratings)
-
(0 ratings)
Usability
6.6
(0 ratings)
-
(0 ratings)
Performance
8.2
(0 ratings)
-
(0 ratings)
Support Rating
7.3
(0 ratings)
-
(0 ratings)
Implementation Rating
8.2
(0 ratings)
-
(0 ratings)
User Testimonials
GreenRopeOrtto
Likelihood to Recommend
The price point and full featured application of GreenRope makes it perfect for small and medium sized businesses. GreenRope is an excellent alternative to some of the higher priced, better known CRM systems (Infusionsoft, AWeber, Ontraport, etc.). If you have specific requirements for your industry or business, GreenRope support will help to ensure that you get set up properly with what you need
Read full review
It's a great tool for email marketing and making automation flows with those emails. Also push your communication to multiple platforms (social media, SMS, WhatsApp, etc). It's easy to learn so for us easy to teach companies the basics of marketing automation. The clean interface and not to many functions don't make the tool too overwhelming. So for us, one of the better "get your feet wet" tools.
Read full review
Pros
  • Easy to get going with. They were great help in importing data from infusion soft. Great people to work with in training.
  • Low cost. This program is affordable for us little guys. Does what you need. Cost less than half of infusion soft for more.
  • Powerful. It lets me do all the things that I want. They are responsive to new feature requests too. When you make a suggestion you feel like it is heard and appreciated.
Read full review
  • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
  • Easy and powerful email editing and creation built-in. No need for email template coding.
  • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
Read full review
Cons
  • The only thing I can say is that it has so many features that I do not think I have had the time to use and evaluate. I think I am probably missing out of a lot of great features.
  • GreenRope has many email templates but seem to be directed to specific industries like retail, restaurants, etc. Would like to see more email templates.
Read full review
  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
Read full review
Likelihood to Renew
They have monthly renewals, so at any time you can cancel and not feel like they are holding your money. Their customer support is easy to work with. Their ticketing system to communicate with you about service issues is fantastic(which is included in the monthly fee) allows you to track issues. We use the ticketing system and add it to our website. This gives people the ability to communicate with us 24/7.
Read full review
No answers on this topic
Usability
It takes time to learn this system. It is not going to happen over night, but once you master it it will be worth it. I am already seeing some great results, all I have to do is keep learning.
Read full review
No answers on this topic
Support Rating
Many times I have to repeat the issue several times before the person understands correctly. There was also an instant where support was not available when help was needed, had to wait for a response and it was a business day.
Read full review
No answers on this topic
Implementation Rating
I think there are some cheat sheets and best practises lists that could be created that would save a business a lot of time and frustration. BUT, even as it is, the frustrations and challenges disappear as things start working. I am going to be offering up a few of the tricks I have learned to the team at GreenRope to share with other users because when customers offer valuable work arounds that they find helpful to others, we accomplish a few things. The coders get an idea of things that aren't working quite as expected so they can look into fixes, other customers get benefit and we all win
Read full review
No answers on this topic
Alternatives Considered
I use some of these softwares in conjunction with GreenRope. Simply put, one software cannot do everything. So I still like to use a combination of WordPress-centric software for my ecommerce. I use Edgar to schedule my social media only because it allows me to keep a library of posts -- otherwise, GreenRope replaces HootSuite. Outlook integrates (and RingCentral will soon). My business is too big to not have separate accounting (Xero) but GreenRope would be adequate for solos. GreenRope reduced my software quite a bit. It replaced Zoho, Infusionsoft, Mail Chimp, Access, Wufoo, Basecamp and InstantCustomer. It's not a great project management software, but it serves my needs for managing the pre-engagement process and nurture processes. GreenRope is best as a CRM and it forms a central part of my overall business technology machine.
Read full review
Autopilot is designed to make the business money more than it costs and we actually get an impressive range of marketing automation features in return for our money. It is a serious platform that is capable of building heavyweight automations. There is a complete set of features that teams use to create email campaigns and automatically send emails.
Read full review
Return on Investment
  • GR has made our company much more organized from client details/history, sales work flow, email campaigns, website tracking and lead conversions.
  • We have grown our business 60% in the last 12 months. GR definitely helped us reach that growth.
  • Prior to GR we did everything the old fashioned way. I don't have anything to compare it to because we had no prior experience with another CRM provider. I can say that I am truly happy with our progress in GR and learning the program was pretty easy.
Read full review
  • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
Read full review
ScreenShots

GreenRope Screenshots

Screenshot of GreenRope DashboardScreenshot of Drag-and-Drop Customer JourneyScreenshot of Drag-and-Drop Email EasyBuilderScreenshot of Contact Record with custom user-defined data fieldsScreenshot of Workflow ManagementScreenshot of Opportunities Tracking

Ortto Screenshots

Screenshot of a single view of the customer journey to create more meaningful connections with an audience in the moments that matter.Screenshot of custom activities that represent product-qualifying actions or behaviors that lead to growth, that can be used to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of event-based journeys can be built in minutes and help to create connections with customers. Journeys can include email, SMS, and in-app messaging for critical customer moments.Screenshot of business Intelligence reporting, not just open and click rates. Ortto gives businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution to track the metrics that matter.