GrowSurf vs. Talon.One

GrowSurf has been responsible for the highest return in effort spent doing referral marketing and overall just tracking data to make sense of our acquisition efforts. If you have a business that relies on acquisition heavily from various sources, GrowSurf makes it very easy to track everything from referrals to organic leads, to paid marketing leads, visualize such data, and even pay out affiliates.

Incentivized

I see Talon.One as best suited for small or medium sized businesses - less than 50k customers. The reason being, I do not see the scalability of the tool; it is the classic what-you-see-is-what-you-get. On the positive, because you get all of it out of the box, it makes it very simple to have one or two people dedicated to administration and development. Additionally, Talon.One won't be contacting you for more money just to use a feature

Incentivized

• easy step by step set up
• easy editing once a campaign is made
• easy personalization of the campaign
• tips on why and how to use each feature

Incentivized

• The interface is great. Very clean and easy to use.
• Their support team is top notch!
• The speed at which you can test a code after creation is unrivaled.

Incentivized

• A team dashboard will be a great feature to have with more levels of access.
• Filter and parameters can be added into dashboard.
• Template UI customization can be enhanced.

Incentivized

• Learning the vocabulary of the tool was the most challenging for me.
• There are some things that take too many clicks, like user administration.
• It isn't obvious where the help tools are located, especially when struggling with the code logic.

Incentivized

We selected GrowSurf because of their pricing and ROI calculator present on their website today. It made the decision clear and easy for our finance and business stakeholders. Overall, the tool is great. It is easy to use, manage and train others on. It's a great starting point for someone new to digital marketing and it's a great arrow in the quiver for our most seasoned team members.

Incentivized

For clarity, I am only comparing the discount code feature from Salesforce vs. the entire platform. In Salesforce, creating a code was an arduous process, then we had to wait for the sync job to run with our web services engine (every 10 minutes) to see if what we had created was functioning correctly. Do the math: If configuration takes 10 minutes, you have to wait a total of 20 minutes to test it, then if it doesn't work, try again in 15-20 minutes. Over an 8-hour day, you aren't accomplishing anything! TalonOne made it so simple. 10-15 minutes of configuration time, then near immediate testing time. We were able to create and troubleshoot a discount code in a couple of hours rather than a couple of days

Incentivized

• Around 30% growth in new user onboarding.
• Less cost of marketing then ad programs.
• Less time consuming and requires less team size

Incentivized

• TalonOne's capabilities and administration tools made it incredibly easy to setup, saving us days in testing with our previous tool.
• The detailed logging features helped us drill down to the exact step in the process that was failing.
• The reporting features helped us track customer usage and engagement across all of our markets.

Incentivized