Sink your Talons!
Use Cases and Deployment Scope
TalonOne was used to create and implement discount codes for special campaigns. We used the tool all over the world, in markets like Spain, Germany, Argentina, Brazil, and Canada, as well as in the US. One of the key use cases we had was special campaigns and events. For example, if there was a trade show, we would create a code for our reps to share at the trade show. Since that was code was specific to that event, we were able to track our engagement and ROI from that event. Very useful!
Pros
- The interface is great. Very clean and easy to use.
- Their support team is top notch!
- The speed at which you can test a code after creation is unrivaled.
Cons
- Learning the vocabulary of the tool was the most challenging for me.
- There are some things that take too many clicks, like user administration.
- It isn't obvious where the help tools are located, especially when struggling with the code logic.
Most Important Features
- The ease of administration
- The ease of creating a campaign/code
- Integration with Salesforce
Return on Investment
- TalonOne's capabilities and administration tools made it incredibly easy to setup, saving us days in testing with our previous tool.
- The detailed logging features helped us drill down to the exact step in the process that was failing.
- The reporting features helped us track customer usage and engagement across all of our markets.
Alternatives Considered
Salesforce.com
Other Software Used
UKG Pro, Everbridge Mass Notification
