GTmetrix vs. Semrush

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
GTmetrix
Score 9.9 out of 10
N/A
Gtmetrix is an analytics tool focused on determining website performance with features like page load speed details, video capture, and the ability to test from multiple regions around the world.
$10.67
per month
Semrush
Score 8.7 out of 10
N/A
Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…
$139.95
per month
Pricing
GTmetrixSemrush
Editions & Modules
Solo
$10.67
per month
Starter
$21.25
per month
Growth
$42.50
per month
Basic
Free
Pro
$139.95
per month
Guru
$249.95
per month
Business
$499.95
per month
Offerings
Pricing Offerings
GTmetrixSemrush
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details17% discount for annual pricing.
More Pricing Information
Community Pulse
GTmetrixSemrush
Considered Both Products
GTmetrix
Chose GTmetrix
Given we are doing the work to improve in Google to a large degree - the Google product is essential. But GTMetrix may use their info as well as other independent stuff to be a little better. I appreciate the way GTMetrix provides the info - cleaner and clearer and thus quicker …
Chose GTmetrix
Compared to the products I have listed PageSpeed Insights is probably the closest to what GTMetrix does and many times those 2 tabs are open side by side. SEMrush is a full SEO platform and though it can do much of what GTmetrix does it is also quite expensive and does a lot …
Chose GTmetrix
The data visualization aspect of GTmetrix is better than the competition. It uses letters A, B, and C to help rate speed and performance. It shows the time, size of the page, and uses colors as well. Green is fast, orange and red are slow (poor).
There are also articles …
Chose GTmetrix
GTmetrix gathers data from both Google PageSpeed and YSlow at same time, so we're using it more often than Google's alternative.
On the other hand, Google PageSpeed offers neat features like download optimized images, scripts and CSS (which GTmetrix don't), so it could be a …
Semrush
Chose Semrush
all the tools are very good in each of their domain, but the tool Semrush is cheaper when you compare it with Ahref's but it comes in to the category of costly when you compare it with other tools like rank pro. The tool is good but also needs a good learning curve to …
Chose Semrush
Keywords Everywhere is my budget option, that I have used in place of Semrush, due to pricing...
Chose Semrush
Semrush provides a great amount of data to help with market and channel research while keeping current with changes in the search environment and how that impacts the competitive space for digital marketers. Other tools appear every week as things progress so quickly in search …
Chose Semrush
Semrush has better brand recognition and value compared to its competitors. It has a futuristic vision and has been growing consistently organically and inorganically. It has helped achieve ROI and better inbound strategy YoY and thus we chose to go with Semrush. Also, our …
Chose Semrush
Semrush is a good middle ground and it’s not a tool you are going to be disappointed with. I think it’s good at all aspects of SEO so if you don’t have a specific strategy in place it’s going to be your best option.
Chose Semrush
Ahrefs, Yoast Wordpress SEO Plugins and Moz Pro
Chose Semrush
For me, Semrush has a good UX and is a trustworthy source of organic traffic data. When compared to other tools, they sometimes could be pretty much off when I observe data in Google Search Console and Google Analytics. That's why I think Semrush does a pretty good job for any …
Chose Semrush
We use Yoast SEO from within WordPress sites to help with the effectiveness of individual pages and posts. It has great value due to being built-in to the website. Semrush provides us with a much more detailed analysis though to look at the overall health of the sites and has …
Chose Semrush
Honestly, Semrush is the only product like it that I've used extensively. Although I have used Moz free version before and didn't love it.
Chose Semrush
Semrush overall UI is much better than ahrefs and also more easier to use. Although both the tools have similar features, the reporting asp[etc if semrush is a lot better. Even the pricing of ahrefs is a bit more expensive then semrush in my opinion.
Chose Semrush
Though Google Analytics and Semrush are similar products, when comparing them, the question is not whether you should use one or the other. Rather, understanding what each tool does. Semrush is best for keyword research for content marketing and paid search campaigns, doing …
Chose Semrush
I have only really used Semrush and love it. I do not plan on looking at their competitors in the future because of my comfortability with Semrush.
Chose Semrush
Semrush is a little pricey; it works very well and is very useful.
Chose Semrush
Moz is not as in-depth and not the best for overall strategy. It has some great features but is not a complete system. Semrush has everything you need and is of great value.
Chose Semrush
I find the Semrush certification very useful for teaching.
Chose Semrush
We also use Ahrefs, but since upgrading our Semrush account, we have less and less need for it.
Chose Semrush
Semrush is amazing. Not only is it easy to use, it's better than Moz or Ahrefs combined. The Keyword Research tool and planner is incredible. it makes it easy to pull what keywords we want to rank for and add them to our keyword list. It's helped with productivity and workflow. …
Chose Semrush
Frankly, once I started using Semrush and found very quick success, I had no desire or reason to try others. If it ain't broke, don't fix it! I did use some other SEO tools in the past, but it was so long ago I don't even recall the names anymore.
Features
GTmetrixSemrush
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
GTmetrix
9.4
Ratings
14% above category average
Semrush
-
Ratings
a/b experiment testing10.00 Ratings00 Ratings
Split URL testing10.00 Ratings00 Ratings
Multivariate testing7.50 Ratings00 Ratings
Multi-page/funnel testing8.00 Ratings00 Ratings
Cross-browser testing10.00 Ratings00 Ratings
Mobile app testing9.00 Ratings00 Ratings
Test significance9.00 Ratings00 Ratings
Visual / WYSIWYG editor10.00 Ratings00 Ratings
Advanced code editor10.00 Ratings00 Ratings
Page surveys10.00 Ratings00 Ratings
Visitor recordings10.00 Ratings00 Ratings
Preview mode10.00 Ratings00 Ratings
Test duration calculator7.50 Ratings00 Ratings
Experiment scheduler10.00 Ratings00 Ratings
Experiment workflow and approval10.00 Ratings00 Ratings
Dynamic experiment activation10.00 Ratings00 Ratings
Client-side tests8.50 Ratings00 Ratings
Server-side tests8.50 Ratings00 Ratings
Mutually exclusive tests10.00 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
GTmetrix
10.0
Ratings
16% above category average
Semrush
-
Ratings
Standard visitor segmentation10.00 Ratings00 Ratings
Behavioral visitor segmentation10.00 Ratings00 Ratings
Traffic allocation control10.00 Ratings00 Ratings
Website personalization10.00 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
GTmetrix
10.0
Ratings
17% above category average
Semrush
-
Ratings
Heatmap tool10.00 Ratings00 Ratings
Click analytics10.00 Ratings00 Ratings
Scroll maps10.00 Ratings00 Ratings
Form fill analysis10.00 Ratings00 Ratings
Conversion tracking10.00 Ratings00 Ratings
Goal tracking10.00 Ratings00 Ratings
Test reporting10.00 Ratings00 Ratings
Results segmentation10.00 Ratings00 Ratings
CSV export10.00 Ratings00 Ratings
Experiments results dashboard10.00 Ratings00 Ratings
SEO
Comparison of SEO features of Product A and Product B
GTmetrix
-
Ratings
Semrush
7.9
Ratings
2% above category average
Keyword analysis00 Ratings8.70 Ratings
Backlink management00 Ratings8.10 Ratings
SERP ranking tracking00 Ratings8.10 Ratings
Page grader00 Ratings7.00 Ratings
Competitive analysis00 Ratings8.60 Ratings
Site audit / diagnostics00 Ratings8.00 Ratings
Site recommendations00 Ratings7.30 Ratings
Task management00 Ratings7.00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
GTmetrix
-
Ratings
Semrush
8.1
Ratings
6% above category average
Local SEO00 Ratings8.30 Ratings
Social SEO00 Ratings8.00 Ratings
Mobile SEO00 Ratings7.70 Ratings
Global SEO00 Ratings8.30 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
GTmetrix
-
Ratings
Semrush
8.7
Ratings
3% above category average
Multi-domain support00 Ratings8.30 Ratings
Integration with web analytics tools00 Ratings9.00 Ratings
Best Alternatives
GTmetrixSemrush
Small Businesses
Convert Experiences
Convert Experiences
Score 9.9 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 8.3 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 8.3 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
GTmetrixSemrush
Likelihood to Recommend
10.0
(0 ratings)
8.7
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(0 ratings)
Usability
9.1
(0 ratings)
7.7
(0 ratings)
Availability
-
(0 ratings)
9.1
(0 ratings)
Performance
-
(0 ratings)
7.3
(0 ratings)
Support Rating
4.0
(0 ratings)
9.9
(0 ratings)
Implementation Rating
-
(0 ratings)
7.3
(0 ratings)
Product Scalability
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
GTmetrixSemrush
Likelihood to Recommend
GTmetrix is very well suited for small organizations or startups that do not have sufficient technical staff for site optimization. GTmetrix also comes with the free version, which allows users to use their service for free for up to three websites, which is a good option. However, this might not be the best option for a large organization that works in different technical domains and have a good number of technical staff.
Read full review
This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
Read full review
Pros
  • Really complete report of performance issues.
  • Get reports from PageSpeed and YSlow at same time.
  • Gives a score from each separate tool, also displays loading time, page size and total requests very easily.
Read full review
  • Great visuals for keyword position tracking, love that you can see the page that is ranking
  • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
  • Shows many different and useful views for competitive research
  • Great templated keyword research tools for those who are not as hands-on with SEO
  • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
Read full review
Cons
  • They might consider improving their checking process speed, it often takes a huge time to display the performance report. This is even longer for non-logged-in users.
  • Previously two different options of Google's Pagespeeds and Yahoo's lighthouse were shown in the report section, now only combined report is shown. I personally like the two reports from different sources.
  • Non-tech savvy persons might not find it so easy to use.
Read full review
  • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
  • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
  • Tracking multiple keywords, across multiple clients can be costly
Read full review
Likelihood to Renew
No answers on this topic
I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
Read full review
Usability
It's easy to use fast, data is easy to read and take aways are great too.
Read full review
The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
Read full review
Reliability and Availability
No answers on this topic
Semrush available when you need it!
Read full review
Performance
No answers on this topic
SemRush performs well with few errors!
Read full review
Support Rating
I have never had the need to use GTmetrix support. Therefore, there is really no way for me to give a grade here. However, if you are on a paid plan my guess and it is a guess, is that their support is as good as the tool is. There are a lot more features in the paid plans, reporting. monitoring etc. I could see where support could come into play as these features are added to the account
Read full review
I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
Read full review
Implementation Rating
No answers on this topic
I did it by myself and do not have a comment!
Read full review
Alternatives Considered
Given we are doing the work to improve in Google to a large degree - the Google product is essential. But GTMetrix may use their info as well as other independent stuff to be a little better. I appreciate the way GTMetrix provides the info - cleaner and clearer and thus quicker to address.
Read full review
We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
Read full review
Scalability
No answers on this topic
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
Read full review
Return on Investment
  • A great free tool that is does what it is meant to do very well.
  • Due to its simplicity and speed it is highly efficient.
Read full review
  • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
  • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
Read full review
ScreenShots