Guideline vs. Gusto

Guideline is well suited for a comprehensive 401k service to most any business, whether small (10 or fewer employees) or far larger businesses. They can help employees understand how to invest their money and provide options for them. An employee can allow the people at Guideline to invest their money based upon a simple algorithm of conservative/moderate/less moderate risk or the employee can invest as they choose. Guideline is probably not the best suited as far as the type of financial advice one might get from more established investments and financial groups.

Incentivized

Gusto is a great fit for small teams and startups that want a simple, reliable way to run payroll, manage tax filings, and give CPAs access without constant micromanagement. It’s especially useful for founders who need something that “just works.” The human support has been excellent—especially when forwarding confusing IRS mail.
That said, it’s a bit less intuitive when it comes to benefits and compliance for fully remote companies. For example, labor law poster distribution isn’t streamlined for digital teams, and setting up benefits felt more complex than it needed to be. Still, I’d recommend Gusto to any startup looking to get payroll right from day one.

Incentivized

• Administrate individual 401(k)
• Understand the contributions accumulated in total and per year
• Understand the percentage of salary being contributed per pay period.

Incentivized

• Gusto makes onboarding employees and ensuring their documents are signed very easy.
• The way you can integrate things like Google Workspace makes both onboarding new employees into the apps you use a breeze, as well as when you need to offboard them.
• Managing benefits is simple, because they take care of all the heavy lifting. I just have to review the options, make a selection, and they take it from there.

Incentivized

• I feel that the customer support was abysmal - In my experience, we were consistently given conflicting advice and statuses as we closed our account with Guideline. Despite many, many follow-ups attempting to clarify our current status and remaining steps to close the account, Guideline's reps continued to provide, I believe, misleading and inaccurate steps. This cost us thousands and thousands of dollars given Guideline was not able to appropriately pull the funds before closing the account.
• Guideline's integrations - I believe there is clearly a broken pipeline between Guideline and Rippling. In my experience, contributions were not funded as expected when we first opened the account, and when we closed our account, there was no communication between Guideline and Rippling. Guideline continued to expect contributions into perpetuity despite closure of the account
• I feel that Guideline's product itself is just broken in critical places - most importantly, statuses of contributions were reflected incorrectly in the software (Guideline thought funds were transferred, but they were not and Guideline never attempted to pull the funds from our bank). This, combined with the terrible customer support, cost us thousands and thousands of dollars after we closed our account. There are many absolutely critical features that are broken -> to give just one of many examples, it was not possible to update the bank account information and no error message was thrown. I was told that our account ended up in an exceptional state given our last payroll contribution date and account closure, but these seem like very basic things a 401k provider has to get right if there are going to manage people's money.

Incentivized

• Adding in previous time manually could be more accessible.
• Notifications for when employees manually change hours.
• We should allow 1099 users to use the mobile app instead of restricting them to the website, especially since they can just log into the full website on their mobile device.

Incentivized

Unless they break it, I'm never leaving. It's just too easy. Gusto is also really affordable, and for what I pay, it's worth having the historical record within the system. I like that I can go back and pull up W2's for year's past. This sort of easy access reporting, has been helpful especially when getting reports for PPP loans.

Well thought out and intuitive user experience for employees and administrators. Educational documentation has been a plus

Incentivized

The overall platform and its speed of response are amazing. I would recommend this to any other business owner for ease of use and reliability. Email reminders are great if I’m super busy and have forgotten a few tasks. The price point compared to local payroll service is hands down a huge win.

Incentivized

The few questions that we've had have been answered quickly and helpfully. The implementation was a breeze and the onboarding contacts were really helpful. There was some stuff I had to learn about 401(k)s in making the decision to implement Guideline, but the Guideline team was helpful in pointing me in the right direction.

Incentivized

Gusto's customer service has really deteriorated lately and they seem to have really changed their focus. It used to be when you called you were routed to an individual who knew about payroll, benefits, reporting, etc. but now you get someone who seems to have not received the correct training. My last call about a dismissal payroll took me over an hour of my time and the person still could not help me and finally transferred me to someone else.

Incentivized

Reach out to support immediately if you are having trouble setting up Gusto. Rather than being confused and trying to figure it out yourself, it's much better to talk to someone who knows what they are doing. Save yourself time and frustration and reach out to support

Incentivized

We went with Guideline as it was more affordable than alternatives. I believe this ended up being a terrible mistake. Invest in a stronger 401k partner. Human Interest was the other provider we were considering. I don't know if closing an account would have been as complicated with other providers, but I certainly know the support would have been better and more transparent with a provider like Human Interest

Incentivized

It's been a while since I used QuickBooks for payroll, but it doesn't even come close to it. Gusto is infinitely easier, allowing for employee time tracking, handling calculations and payments of payroll and payroll taxes, managing regulatory compliance in the background, and more. I had a lot of moments using QuickBooks Payroll where I thought, "Am I even doing this right?" — it felt like you had to have additional knowledge of HR regulations in your state to do everything correctly. Gusto has it ALL handled so you can focus your time on higher-impact tasks in your business.

Incentivized

• Allow small employees to enhance benefit package
• Great recruitment tool for new employees
• Connection with payroll vendor allowed for less manual work

Incentivized

• I am not involved enough to know well, but I would say that Gusto has saved me about 1-2 hours in my onboarding process with my new company compared to my past experiences trying to onboard with ADP. I have also finished the process and am not frustrated like usual.

Incentivized