Gusto vs. Square Payroll

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Gusto
Score 8.9 out of 10
N/A
Gusto offers payroll, benefits and compliance capabilities. Gusto is scaled for small to mid-sized businesses, and emphasizes an easy to use interface.
$496
per month
Square Payroll
Score 6.1 out of 10
N/A
Square Payroll is a payroll solution for hourly employees, from Square headquartered in San Francisco, California.
$0
per month
Pricing
GustoSquare Payroll
Editions & Modules
Simple: A streamlined set of automatic payroll features and benefits integrations
$49/month + $6/mo per person
per month
Plus: Comprehensive payroll, benefits, and HR tools for employers building a great place to work
$80/month + $12/mo per person
per month
Premium: Scalable payroll and benefits, expert HR, and dedicated support for the complex needs of growing teams
$180/month + $22/mo per person
per month
Free
$0
per month
Plus
$29
per month
Premium
Custom
Offerings
Pricing Offerings
GustoSquare Payroll
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsGusto offers three pricing plans for payroll, benefits, and HR.
More Pricing Information
Community Pulse
GustoSquare Payroll
Considered Both Products
Gusto
Chose Gusto
I selected Gusto due to pricing and my accountant's recommendation
Chose Gusto
Gusto is so much more user friendly and the customer service is excellent. Waiting on hold for ADP and Quickbooks was very frustrating and I almost never got my issue resolved. When I did get a call back, there was often a “hard sell” attached to the call.
Chose Gusto
It's been a while since I used QuickBooks for payroll, but it doesn't even come close to it. Gusto is infinitely easier, allowing for employee time tracking, handling calculations and payments of payroll and payroll taxes, managing regulatory compliance in the background, and …
Chose Gusto
We went from running payroll manually as ACH transactions through our bank straight to Gusto. We didn't look at other systems. Gusto checked all the boxes.
Chose Gusto
Gusto is more approachable with a less corporate, more personalized feel. When we started, it was helpful for Paychex to be a one-stop shop where they offered a ton of add on services we hadn't thought of but found useful. Now that we are better able to navigate our needs, …
Chose Gusto
Neither service I've used before has been so informative and had so much to offer. I think Gusto leaves other companies in the dust.
Chose Gusto
We found Gusto to be a better fit for our size and needs. Gusto is much more user-friendly and transparent with pricing. It’s easier to set up, and we liked that everything, from payroll to benefits to time tracking, is in one place without feeling overly complex. ADP felt …
Chose Gusto
We used ADP previously. But I don’t know the specific platform. We left when we were acquired.
Chose Gusto
Gusto is incredibly user friendly and leaves you with a step by step guide of what you need to do, what you're missing and helps catches everything you might have missed.
Chose Gusto
Workful was a budget-conscious choice last year. However, it couldn't handle the nuances of a non-profit and was also not available to automate payroll tax filing in every state. They abruptly stopped offering payroll service, leaving me to switch clients immediately. …
Chose Gusto
Gusto is way easier to use and understand than other platforms. They just focus on what they're really good at without cluttering up the experience with other offers. The customer service is much better as well. Support is very responsive and helpful.
Chose Gusto
Too complicated for some users, frustration for some users on constantly having to change password too frequently. Not easily accessabile to all employees.
Chose Gusto
ADP was a pain to use. Gusto is easier and I don't feel overwhelmed. I've also saved some money with Gusto in comparison, though not a large amount.
Chose Gusto
I think Quickbooks is hard to navigate and it has too many outages/down times. In my experience, you have to jump through hoops to get your information updated. I think it is slow and ugly
Chose Gusto
Gusto is much easier to use than Quickbooks payroll. Gusto HR is better sutied for our needs compared to Bambee HR.
Chose Gusto
I honestly don't remember any others besides Paychex.. I don't recall having the ability (as an employee) to split my own direct deposits, or even remember a nice portal to log into. Perhaps they do have it and it wasn't communicated well to me. Gusto has always been super easy …
Chose Gusto
Gusto is very easy to use and navigate around their site. It offers individual care and concern when I run into a situation Where they speak English! They are easy to understand.
Chose Gusto
Overall, Gusto was the easiest human resources platform to use. Its UI is very intuitive and no complex at all. It is very simple to find anything you want, update information when needed and much more. Its price is fair and it is less expensive than other HR platforms. …
Chose Gusto
Gusto has many more features than this other program has to offer.
Chose Gusto
Gusto seems to offer everything that ADP Payroll does, but at a much more affordable cost. Gusto's prices are much more reasonable for very small businesses and startup businesses. Most of my clients fall into that category. I would say ADP is more for larger small …
Chose Gusto
Almost the same price BUT Gusto actually could run the payroll I needed (in multiple states for one employee) and that was ultimately why I switched. Square also didn't make me feel confident about their customer service and I often needed to call a few times about the same …
Square Payroll
Chose Square Payroll
ADP is much too expensive. Gusto was great for us but we found Square Payroll to be more cost effective, though the difference is not very much.
Chose Square Payroll
We used Quickbooks for a long time. Our payroll/HR person for the past 20+ years retired around the time our company was sold and bought. Her replacement had experience in using Square Payroll. We gave it a shot and liked it. We went live rather quickly and it did take some …
Chose Square Payroll
We have tested the QuickBooks Online platform. Before using Square, we tried QuickBooks, but the experience we had was not to our liking. QuickBooks Online is a much more complicated platform to use, the interface is much larger and has complexity in the configuration of the …
Chose Square Payroll
I would say that Square Payroll has a step up in comparison to the competition. It is a great platform for small companies that don't need the resources and expense that bigger systems might offer. Square is the exact thing I was looking for.
Chose Square Payroll
I liked patriot, but I found it to be more confusing than Square and took me too much time to setup. I setup Square Payroll in about an hour. I would also say the Square interface made more sense to me. I also like how Square offers more things like benefits, etc. that can be …
Chose Square Payroll
Cheaper and easier to implement Square payroll versus the competition. Accessible to the small business. Doesn't have a learning curve. Quick deployment to usage/adoption. The other options don't compare when looked at feature for feature vs. price.
Features
GustoSquare Payroll
Payroll Management
Comparison of Payroll Management features of Product A and Product B
Gusto
9.2
Ratings
11% above category average
Square Payroll
7.8
Ratings
5% below category average
Pay calculation9.60 Ratings8.90 Ratings
Support for external payroll vendors8.50 Ratings8.60 Ratings
Benefit plan administration8.80 Ratings9.10 Ratings
Direct deposit files9.50 Ratings7.00 Ratings
Salary revision and increment management9.30 Ratings8.90 Ratings
Reimbursement management9.50 Ratings7.80 Ratings
Off-cycle/On-Demand payment00 Ratings4.40 Ratings
Best Alternatives
GustoSquare Payroll
Small Businesses
Dayforce Powerpay
Dayforce Powerpay
Score 9.5 out of 10
Dayforce Powerpay
Dayforce Powerpay
Score 9.5 out of 10
Medium-sized Companies
Paypro Workforce Management
Paypro Workforce Management
Score 9.7 out of 10
Paypro Workforce Management
Paypro Workforce Management
Score 9.7 out of 10
Enterprises
Infor Human Resources
Infor Human Resources
Score 7.1 out of 10
Infor Human Resources
Infor Human Resources
Score 7.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
GustoSquare Payroll
Likelihood to Recommend
9.1
(0 ratings)
4.7
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
-
(0 ratings)
Usability
9.5
(0 ratings)
9.0
(0 ratings)
Support Rating
1.2
(0 ratings)
9.0
(0 ratings)
Implementation Rating
8.2
(0 ratings)
-
(0 ratings)
User Testimonials
GustoSquare Payroll
Likelihood to Recommend
Gusto is a great fit for small teams and startups that want a simple, reliable way to run payroll, manage tax filings, and give CPAs access without constant micromanagement. It’s especially useful for founders who need something that “just works.” The human support has been excellent—especially when forwarding confusing IRS mail.
That said, it’s a bit less intuitive when it comes to benefits and compliance for fully remote companies. For example, labor law poster distribution isn’t streamlined for digital teams, and setting up benefits felt more complex than it needed to be. Still, I’d recommend Gusto to any startup looking to get payroll right from day one.
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I would say that Square Payroll is perfect for companies that don't exceed 100 employees. The multistate payroll system allows for us to be able to handle business with ease when we go do work in Mississippi or Arkansas. The multiple payout options are great for our particular business. We might deal with a multimillion dollar contract one day and a $120 order the next.
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Pros
  • Gusto makes onboarding employees and ensuring their documents are signed very easy.
  • The way you can integrate things like Google Workspace makes both onboarding new employees into the apps you use a breeze, as well as when you need to offboard them.
  • Managing benefits is simple, because they take care of all the heavy lifting. I just have to review the options, make a selection, and they take it from there.
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  • 1099 contractor payments are easy, and they provide you with the IRS filing as part of the service.
  • Direct deposit/debit from your already connected account to the employee.
  • Reporting and management features are simple yet inclusive.
  • Low cost compared to alternative solutions.
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Cons
  • Adding in previous time manually could be more accessible.
  • Notifications for when employees manually change hours.
  • We should allow 1099 users to use the mobile app instead of restricting them to the website, especially since they can just log into the full website on their mobile device.
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  • [In my experience] they can cancel your service at any time, without warning or explanation. When they do this your funds are held by them for up to 90 days, at which time they are presumably accruing interest on your money. This could take a small business under very quickly and there is nothing you can do about it.
  • [I believe] getting verified is complex and not customer friendly. Until you are verified you can't talk to payroll customer service, which is paradoxical. Even getting a hold of account services for this purpose is tricky and exceedingly time-consuming, plus they can not answer most questions directly.
  • [I feel] they don't communicate well, closed my account with no notice whatsoever. The only notification I had about the need to verify my account was one easily lost email. Not having responded to this email fast enough created months of stress and difficulty in the setup process, only to find in the end I would need to start from scratch to attempt to sign up again.
  • [In my experience] if they close your account you can never reopen it. You have to start a new account from scratch.
  • [In my experience] they can hold your money and not deposit funds if your account is "under review". This can happen without explanation. No customer service is directly available for this. I was told I had to wait for them to call me.
  • [I believe] they are either lying, or the left hand doesn't know what the right hand is doing to such an extent that they give a great deal of misinformation.
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Likelihood to Renew
Unless they break it, I'm never leaving. It's just too easy. Gusto is also really affordable, and for what I pay, it's worth having the historical record within the system. I like that I can go back and pull up W2's for year's past. This sort of easy access reporting, has been helpful especially when getting reports for PPP loans.
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No answers on this topic
Usability
The overall platform and its speed of response are amazing. I would recommend this to any other business owner for ease of use and reliability. Email reminders are great if I’m super busy and have forgotten a few tasks. The price point compared to local payroll service is hands down a huge win.
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It could use a mobile-friendly interface. Other than that it's a simple layout and non-cluttered which allows you to get done what you need to get done. No unnecessary dodads or distractions.
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Support Rating
Gusto's customer service has really deteriorated lately and they seem to have really changed their focus. It used to be when you called you were routed to an individual who knew about payroll, benefits, reporting, etc. but now you get someone who seems to have not received the correct training. My last call about a dismissal payroll took me over an hour of my time and the person still could not help me and finally transferred me to someone else.
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I think they have quick and helpful customer service reps, however, I give them a 9 because I have had to wait on hold for long periods of time before.
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Implementation Rating
Reach out to support immediately if you are having trouble setting up Gusto. Rather than being confused and trying to figure it out yourself, it's much better to talk to someone who knows what they are doing. Save yourself time and frustration and reach out to support
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No answers on this topic
Alternatives Considered
It's been a while since I used QuickBooks for payroll, but it doesn't even come close to it. Gusto is infinitely easier, allowing for employee time tracking, handling calculations and payments of payroll and payroll taxes, managing regulatory compliance in the background, and more. I had a lot of moments using QuickBooks Payroll where I thought, "Am I even doing this right?" — it felt like you had to have additional knowledge of HR regulations in your state to do everything correctly. Gusto has it ALL handled so you can focus your time on higher-impact tasks in your business.
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We have tested the QuickBooks Online platform. Before using Square, we tried QuickBooks, but the experience we had was not to our liking. QuickBooks Online is a much more complicated platform to use, the interface is much larger and has complexity in the configuration of the collection of hours of work of the employees. In addition, QuickBooks technical support does not respond in time to users' doubts, on several occasions we had several doubts about the operation of the platform and the response was too late and inconsistent. We decided to use Square Payroll because it offered us a much more accessible UI, a simpler but more precise interface for what we needed in our company, to be able to make payroll payments and make detailed reports on the workers.
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Return on Investment
  • I am not involved enough to know well, but I would say that Gusto has saved me about 1-2 hours in my onboarding process with my new company compared to my past experiences trying to onboard with ADP. I have also finished the process and am not frustrated like usual.
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  • Square Payroll has dramatically reduced the time it takes to process payroll.
  • We could have a faster payroll with the Square POS integration for commission, but that is not something we've implemented yet.
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ScreenShots

Gusto Screenshots

Screenshot of Gusto's automated payrollScreenshot of the time-off tracking interfaceScreenshot of the source of truth for HR data