HCL Digital Experience vs. Optimizely One

IBM Web Content Manager is well suited for intranet employee portals, websites which drive extensive marketing content, and e-commerce sites to provide product images and details. It cannot be used a document management system to store large volumes of data as it's purely a web content management system.

Incentivized

It is well suited for heavy-duty A/B testing where management would like to see and quantitatively determine the effect of a change. It is not so efficient to try for a single page simple form, except when the form is part of a larger workflow. The security model is not very well understood, including RBAC and protection against injection attacks.

Incentivized

• Well designed web content management system with clearly defined relationships between the various web content objects such as sites, site areas, authoring templates, presentation templates, library resources, components, web content objects, etc.
• Can create robust content creation and publishing workflows with workflow stages and workflow actions
• Web Content can be rendered on multiple devices and browsers in a responsive and adaptive manner.

Incentivized

• Provides quicker release cycle for the way the product cards should be displayed.
• Provides feedback for new product introduction and how it'll be perceived.
• Allows rapid blackout from user experience changes that alters traffic flow.

Incentivized

• Search is not working well. We could not get it work even we worked it with IBM support.
• Java Applet in Ephox editor is pain. You have to watch that you update your Java version correctly or You cannot edit anything. This might work somehow on enterprise environment with tight workstation configuration. I think that Java Applet editor is the worst part of IBM WCM
• IBM WCM needs lot of capacity on database and appserver.

• Can use better interface for managing test, including scheduling and notification.
• Feels too heavy for simple projects, though this isn't a factor once past the PoC stage.
• Notification on various aspects can be made more powerful and granular if such a need arise.

Incentivized

IBM products always moves forward to adapt to new requirements and technologies. I have used versions 6, 6.1, 7 and 8 of IBM WCM, and I know IBM is ready to revamp the tool based on emerging needs, and still provide the capabilities to migrate your old system to the newer versions.

New versions has increased user experience facilitating usability.

We had some issues related with performing and the support was suitable and sucessful.

Implementation was successful due to Websphere application server used.

Each of the options had good points and bad points. Building a site with tight integration to HCL Commerce and SAP backend systems was just easier with HCL DX. Security is also a concern and HCL DX provided better fine-grained security across the board. HCL DX also allowed us to use multiple technologies and maintain a cohesive feel across everything.

Incentivized

There is a big difference between the two: Google Optimize uses Bayesian analysis while Optimizely uses Frequenting. There is a risk of counting multiple visits. Google Optimize data isn't available instantly (if I remember correctly). Optimizely's analyses dashboard is a lot richer and offers a better experience, though it may get intimidating.

Incentivized

• Unique, easy and user friendly solution that has increased business benefits such as a single repository for all company's products. It provides a better customer service.
• A huge network of offices managed centrally increasing SEO, marketing, business and clients.
• Employee efficiency reducing time through a single automated solution.
• Internal communication within the company has been helped by Web Content Manager as a way of transparency, shared repository and networking with the goal of bringing teams and colleagues together.

• Almost immediate payoff in terms of the benefit.
• Easy to justify the TTM benefits to upper management.
• Still somewhat hard to justify ROI, though this is not my expertise.

Incentivized