Use HCL DX to bridge the gap from employee to customer
Use Cases and Deployment Scope
We use it to drive the corporate customer website. We use HCL DX to merge the marketing site and the eCommerce site and give users a consolidated experience. We are moving forward with plans to use DX to drive customer self-help functions on the site and to unify this experience with the tools the inside sales support team uses. The idea is to break down siloed applications and refactor them as components that will allow the various component pieces to be shared using the DX framework to compile experiences appropriate for the customer and employee.
Pros
- Content Management
- Personalization
- Site aggregation
Cons
- SEO management
- Documentation of functions
- Education
Most Important Features
- Ease of use for the business users.
- Ease of maintenance.
- Flexibility and options with deply.
Return on Investment
- It allowed the Avnet Marketing team to take control of the site and maintain and update it without involving the IT team in the day-to-day operation. This opened up opportunities to speed up enhancements from IT but also opened possibilities to offer special services and functions to core customers and suppliers.
Alternatives Considered
Adobe Experience Manager, Four51 OrderCloud, from Sitecore and Bloomreach Commerce Experience Cloud
Other Software Used
HCL Commerce, Brightcove Video, Adobe Analytics
