HCL Unica vs. Ortto

HCL Unica

Ortto

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
HCL Unica	Score 7.9 out of 10	N/A	HCL Unica is available as a cloud or on-premise solution that provides fully integrated marketing automation software for enterprise. It includes enterprise marketing automation tools that optimize marketing activities, to ensure excellent customer experiences and data privacy.	N/A
Ortto	Score 9.0 out of 10	Mid-Size Companies (51-1,000 employees)	Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…	$199 per month month-to-month commitment with 5,000 contacts

Pricing

HCL Unica

Ortto

Editions & Modules

No answers on this topic

Starter: $199
per month month-to-month commitment with 5,000 contacts
Professional: $599
per month month-to-month commitment with 10,000 contacts
Business: $999
per month annual commitment, paid monthly with 10,000 contacts
Enterprise: $1,999
per month annual commitment, paid monthly with 10,000 contacts

Offerings

Pricing Offerings
HCL Unica	Ortto
Free Trial
No	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

Optional

No setup fee

Additional Details

—

10% discount for quarterly billing. 15% discount for annual billing.

More Pricing Information

Community Pulse
	HCL Unica	Ortto
Considered Both Products	HCL Unica Eric Bahme Marketing Campaign Manager Chose HCL Unica The Salesforce application can handle simple campaigns but I wasn’t convinced that I could handle medium to more complex campaigns that involved detailed changing data. Incentivized Helpful? Gabriel Racine Analyste CRM & gestion de contacts Chose HCL Unica The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call … Incentivized Helpful? Verified User Anonymous Chose HCL Unica IBM Campaign is much more advanced and powerful than IBM Eloqua providing many features to play and manipulate the data for Marketers. The good thing about IBM Campaign is that is does not try to solve every problem because it's not a complete marketing automation software like … Incentivized Helpful? Verified User Anonymous Chose HCL Unica Adobe is a tough competitor, and it's fair to say that you can get the same quality of service from Adobe. Speaking as an Adobe fanboy, it's easy to say that I'm biased – however, from a price standpoint, IBM is cheaper, and you get the same results. I will say that IBM doesn't … Incentivized Helpful? Verified User Anonymous Chose HCL Unica Unica compares very well against other tools such as SAS CM and Teradata. It is easier to use. However, SAS CM has more built in value added components and Teradata supports highly complex segmentation and campaigns rapid execution a little better. Alterian does not support … Incentivized Helpful? Verified User Anonymous Chose HCL Unica The consultants of UNICA where very good at their job, fast and efficient. They always had a very convincing answer to our questions. Helpful? Tim Biddiscombe Principal Consultant Chose HCL Unica Against all the other applications, IBM EMM stands head and shoulders above the others, in terms of sophistication & diverse capabilities - with Neolane being the closest. Helpful? MM Myles Mckee Marketing Specialist Chose HCL Unica Similar approach to data processing but different applications. Helpful? Verified User Anonymous Chose HCL Unica Alterian is limited on the database side and can limit the amount of reporting and analysis that can be done. Because Unica can support a variety of platforms, this limitation does not exist. Helpful? Brent Banning Most recently Senior Client Services Manager & Client Services Team Leader Chose HCL Unica It's been a market leader within this space for over 10 years, it has a high ability to execute time and time again. Against it's competitors it has been tried and proven to been robust but flexible within reason to allow adaptations that will not break the system. Can be … Helpful? Justin Russell Marketing Unica Database Administrator Chose HCL Unica We haven't had a chance to review other products. I went to a conference in Las Vegas where there were many other products that say Unica is old school. Some of the things I saw those companies do, I wish we could do in Unica. Helpful? Verified User Anonymous Chose HCL Unica Adobe is more advanced. I would choose an Adobe product if I needed to purchase one. Helpful?	Ortto Michael Rastall, MBA IT Project Manager Chose Ortto Autopilot is designed to make the business money more than it costs and we actually get an impressive range of marketing automation features in return for our money. It is a serious platform that is capable of building heavyweight automations. There is a complete set of … Incentivized Helpful? Verified User Anonymous Chose Ortto How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! Th… Incentivized Helpful? Verified User Anonymous Chose Ortto Autopilot is the worst of the marketing automation tools. It's got a great visual editor, but it isn't auditable and doesn't provide the basic functionality most other tools do for landing page editing etc. I'm unclear why all these positive reviews exist. Yes it's cheap, but … Incentivized Helpful? Verified User Anonymous Chose Ortto Okta and Azure AD seem to work better for administering our email tenant and users for me comparatively. They just seem easier to use and I was already experienced with both. Incentivized Helpful? Verified User Anonymous Chose Ortto Autopilot stacks up okay against the competition, but there are many platforms out there that are doing the same thing, either better and/or cheaper. I recently reviewed Klaviyo and Pardot and both seem to have more capabilities then Autopilot. Mailchimp is another competitor … Incentivized Helpful? Bryan McAnulty Product Director Chose Ortto Autopilot is a modern and powerful solution that we recommend to everyone looking for a marketing automation tool. Competitors either are outdated, overpriced or lacking features. We've been happily using Autopilot for years now. The only thing we'd wish to see added is … Incentivized Helpful? Nivas Ravichandran Product Marketing - Freshsales SaaS CRM Chose Ortto Autopilot is the only visual journey builder in comparison to a lot of text-based journey builders available in the market. The visual journey builder helps so much to break down complicated journeys. Incentivized Helpful? Megan Kratzman Director of Lifecycle Marketing Chose Ortto We engaged with an independent marketing automation consultant who helped us vet marketing automation vendors. After meeting with several stakeholders across the company (marketing, sales, customer success, development, and exec), Autopilot beat out all other marketing … Incentivized Helpful? Emily Muhoberac Chief Operations Officer Chose Ortto While Autopilot cannot compete with the enterprise players (like Hubspot and Marketo), I think it seriously beats its competitors in terms of features for the price. If you have a small budget, you could exhaust it by purchasing all the software you need to build your funnel, … Incentivized Helpful? Quentin Aisbett Digital Strategist Chose Ortto We had used Drip and in a smaller instance Campaign Monitor's automation. At the time, however, Drip itself was a little clunky because of a lack of broader integration, while Campaign Monitor was good for very simple workflows. At least the functionality of these former … Incentivized Helpful? Verified User Anonymous Chose Ortto Autopilot is great if you want a more visual and user-friendly campaign creator. Building journeys takes a minute to learn but a few weeks to master as there are a lot of extra functionalities that are possible. The AP support team is excellent and always answered all of our … Incentivized Helpful?

Features

HCL Unica

Ortto

Email & Online Marketing

Comparison of Email & Online Marketing features of Product A and Product B
	HCL Unica - Ratings	Ortto 9.0 Ratings 17% above category average
WYSIWYG email editor	00 Ratings	8.90 Ratings
Dynamic content	00 Ratings	8.90 Ratings
Ability to test dynamic content	00 Ratings	8.90 Ratings
A/B testing	00 Ratings	8.90 Ratings
Mobile optimization	00 Ratings	8.90 Ratings
Email deliverability reporting	00 Ratings	9.90 Ratings
List management	00 Ratings	8.90 Ratings
Triggered drip sequences	00 Ratings	8.90 Ratings

Lead Management

Comparison of Lead Management features of Product A and Product B
	HCL Unica - Ratings	Ortto 9.2 Ratings 16% above category average
Lead nurturing automation	00 Ratings	9.90 Ratings
Data quality management	00 Ratings	8.90 Ratings
Automated sales alerts and tasks	00 Ratings	8.90 Ratings

Campaign Management

Comparison of Campaign Management features of Product A and Product B
	HCL Unica - Ratings	Ortto 8.9 Ratings 18% above category average
Event/webinar marketing	00 Ratings	8.90 Ratings

Social Media Marketing

Reporting & Analytics

Comparison of Reporting & Analytics features of Product A and Product B
	HCL Unica - Ratings	Ortto 8.9 Ratings 20% above category average
Dashboards	00 Ratings	8.90 Ratings
Standard reports	00 Ratings	8.90 Ratings

Platform & Infrastructure

Comparison of Platform & Infrastructure features of Product A and Product B
	HCL Unica - Ratings	Ortto 8.9 Ratings 18% above category average
API	00 Ratings	8.90 Ratings
Customizability	00 Ratings	8.90 Ratings
Integration with Salesforce.com	00 Ratings	8.90 Ratings

Best Alternatives
	HCL Unica	Ortto
Small Businesses	Vbout Score 9.9 out of 10	Vbout Score 9.9 out of 10
Medium-sized Companies	PFL Direct Mail Platform Score 9.0 out of 10	PFL Direct Mail Platform Score 9.0 out of 10
Enterprises	PFL Direct Mail Platform Score 9.0 out of 10	PFL Direct Mail Platform Score 9.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	HCL Unica	Ortto
Likelihood to Recommend	9.0 (0 ratings)	8.9 (0 ratings)
Likelihood to Renew	8.7 (0 ratings)	- (0 ratings)
Usability	8.0 (0 ratings)	- (0 ratings)
Support Rating	3.0 (0 ratings)	- (0 ratings)
Implementation Rating	7.2 (0 ratings)	- (0 ratings)

User Testimonials
	HCL Unica	Ortto
Likelihood to Recommend	Extremely well integrated in the TelCos and Financial Services areas. Retail & Online Gaming are the next big sectors. Real Time capabilities via IBM Interact are starting to come to the fore as marketers start to understand the necessity for true reactive CRM. Additional functionality using IBM Distributed Marketing is also another very powerful area for the future, allowing regional marketers to fill out web based forms, which initiate and run flowcharts & email delivery automatically. Tim Biddiscombe Principal Consultant Read full review	It's a great tool for email marketing and making automation flows with those emails. Also push your communication to multiple platforms (social media, SMS, WhatsApp, etc). It's easy to learn so for us easy to teach companies the basics of marketing automation. The clean interface and not to many functions don't make the tool too overwhelming. So for us, one of the better "get your feet wet" tools. Incentivized Verified User Anonymous Read full review
Pros	Campaign treats a marketing campaign as a discrete entity that is made up of one or more flowcharts, which are in turn comprised of one or more processes. IBM Campaign performs actual data manipulation live. Users do not need to know SQL to design campaigns. Incentivized Verified User Anonymous Read full review	Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment. Easy and powerful email editing and creation built-in. No need for email template coding. Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time. Incentivized Bryan McAnulty Product Director Read full review
Cons	Not suitable to small industries even if they really want to use. It would be great to have a lighter version to let any company use in order to make more customers. It would really great to have support team available whenever having the issues / difficulties with in the tool itself. At least able to respond asap. Incentivized VV Vasu Vetcha Sr.Campaign Designer Read full review	Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others. Incentivized Emily Muhoberac Chief Operations Officer Read full review
Likelihood to Renew	I know Unica well and can make it do just about anything I need it to do. I love the abiity to call in custom code along the way for extremely complicated scenarios and optimum performance. Situations that would steer me to other applications are: If already a heavy SAS user with Enterprise Miner and/or Enterprise Guide I would seriously consider SAS CM; if already owning Teradata platform would seriously consider Teradata RM. Incentivized Verified User Anonymous Read full review	No answers on this topic
Usability	I think it is easy to use, if you don't have to do to complex selections. Verified User Anonymous Read full review	No answers on this topic
Support Rating	I didn't use the Unica support since it is with IBM, only before. Verified User Anonymous Read full review	No answers on this topic
Implementation Rating	- We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process Verified User Anonymous Read full review	No answers on this topic
Alternatives Considered	The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history. Incentivized Gabriel Racine Analyste CRM & gestion de contacts Read full review	Autopilot is designed to make the business money more than it costs and we actually get an impressive range of marketing automation features in return for our money. It is a serious platform that is capable of building heavyweight automations. There is a complete set of features that teams use to create email campaigns and automatically send emails. Incentivized Michael Rastall, MBA IT Project Manager Read full review
Return on Investment	We’ve been able to send out Thousands of communications and generate over 1 billion touches per year because of the speed and flexibility of the tool. We’ve helped our marketing partners achieve or exceed some very lofty goals in the past two years because of the tool Incentivized Eric Bahme Marketing Campaign Manager Read full review	Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager. Incentivized Verified User Anonymous Read full review
ScreenShots		Ortto Screenshots