HCL Unica vs. plista GmbH
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 HCL Unica | Score7.9 out of 10 | N/A | HCL Unica is available as a cloud or on-premise solution that provides fully integrated marketing automation software for enterprise. It includes enterprise marketing automation tools that optimize marketing activities, to ensure excellent customer experiences and data privacy. | N/A |
 plista | N/A | N/A | plista GmbH, based in Torstrasse, Berlin, is a global platform for data-driven native advertising. They offer advertisers and publishers direct, single-source access to a range of native solutions. Via their proprietary "Recommendation Technology", plista states that they are able to target individual recommendations of content and advertising to users of Sites within the plista-network. plista was founded in 2008 and is offered on four continents. | N/A |
| HCL Unica | plista | |||||||||||||||
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | Optional | Required | ||||||||||||||
| Additional Details | — | plista's fee for delivery of Advertiser campaigns is based on the following pricing models: ▪“CPC” or “Cost per Click” ▪ “CPO” or “Cost per Order” ▪ “CPM” or “Cost per Mille” ▪ “CPL” or “Cost per Lead” ▪ “CPE” or “Cost per Engagement” ▪ “CPV” or “Cost per View” ▪ “CPI” or “Cost per Install” The amount of payment for Publisher services is "determined by the respective agreed share of the net sales generated and achieved on each advertising space after deduction of campaign-related marketing costs, plus any possible applicable VAT. Possible charges for handling, delivery and tech service, which plista charges directly to the advertiser, are not part of net sales proceeds." (https://www.plista.com/publisher/publisher-gtc) | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| HCL Unica | plista | |
|---|---|---|
| Likelihood to Recommend | 9.0 | - |
| Likelihood to Renew | 8.7 | - |
| Usability | 8.0 | - |
| Support Rating | 3.0 | - |
| Implementation Rating | 7.2 | - |