HG Insights Platform vs. UpLead

The HG Insights Platform has helped us with GTM planning as we segment accounts amongst our verticals. There are verticals with specific tech stacks that we would like to prioritize, and HG Insights allows us to do that. The account scoring allows us to prioritize outreach efforts. We are able to use the technographics to weigh scoring and assign those accounts out accordingly.

Incentivized

This is a highly recommended product. The
platform is compiled of all the good features to be a part of any organization
of any masses. The
account-based product marketing which is one of the best features in UpLead
which allows users to target the audience which is the best for the product and
help in increasing conversion. It provides data of different companies and
contacts with the picture, email addresses, and social media accounts.

Incentivized

• It works great for seeing if the site or app for a company is hosted on AWS.
• Intricately uses a different approach (vs the other tools we use) - which helps confirm from another angle.
• It has a great google chrome plug-in.
• UI/UX is modern and clean.

Incentivized

• UpLead is the best lead database in terms of price per lead and provided the most accurate and valid emails.
• It constantly updates their list and adding new people, companies and removes bad leads. However, you need to very careful when you are filtering and sorting data, and any wrong selection can cause tons of garbage leads/ emails.
• It allows us to send the information directly to our CRM, saving me time and keeping us organized.
• We especially appreciate the real-time email verification feature of UpLead.

• integration with SFDC could be better
• Sometime provides back an incorrect/no match when a better is available from an uploaded file, though this is getting slightly better
• A way to gauge how many hits you will get off an intent topic before selecting them so you don't feel like one is going to waste could be useful.

Incentivized

• I would like to see an easier way to enter a contacts name to get immediate information
• I would like to see more access to comparable competitors to the company I am searching
• It would be great if UpLead would suggest targets based upon criteria I can load

It’s very easy to use, and the team is very responsive and friendly to work with. The information is unique and usable and can complement some of the data we get from call recordings. The integration with Salesforce is easy to implement and offers good insights into our database.

Incentivized

The tool is robust, it's powerful, it's accurate, and it's extremely helpful and pivotal in my current banking sales role. I could not succeed without UpLead's accurate data and contact information. I'm thankful that such an incredible service exists at such a fair and reasonable price, thank you for the value that you provide your customers and thank you for making me a very successful salesman and wealthier man

i like their support bot.

Incentivized

We have evaluated all of these vendors and some are used in tangent with the HG Insights Platform. We found that for technographic data in particular HG gave the best coverage, but a few of these do help "fill the gaps" when occasion calls. We also use multiple intent engines to help verify trends rather than being reliant on one platform. Other vendors also offer contact data as well which is integral for our outbound marketing campaigns which HG does not cover. Overall HG does perhaps stack up better than some of these however, it is only one source of data and using multiple is necessary to give a reliable result.

Incentivized

These both software are the lead bases but both have differences, and UpLead is a better database than ZoomInfo. The major difference that I encountered while using ZoomInfo was that a lot of my emails bounced back. On the other hand, UpLead has real-time email verification. So, there was a high chance when using ZoomInfo that a large number of my emails were bounced back as the email ids were either fake or didn't even exist in the first place.

• I don't massively get involved in financial matters, but the propensity models we use internally to help run our campaigns are certainly a big factor when our sales people approach our clients.
• Every campaign sold now comes with a flat data fee for us to run and use a propensity model for the activity we complete on behalf of our clients.
• Whilst the client will never see the raw data behind the model (of which HG does play a part along with our other data sources) they are briefed on the methodology and reasoning behind them.

Incentivized

• We use the data to conduct highly targeted email campaigns, on average we're seeing open rates anywhere from 35% to 60% which is very good.
• We have been able to reduce our cost per lead (CPL) by 20% using UpLead.
• Using their intent data we can now actively market to warm leads.