HighLevel vs. Nutshell CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HighLevel
Score 8.8 out of 10
N/A
HighLevel is an all-in-one white-label marketing platform for digital agencies boasting CRM, Email, 2-way SMS, Funnel Builder, web page / landing page designer or online calendar builder, etc., from the company of the same name in Eugene.
$97
per month
Nutshell
Score 8.9 out of 10
N/A
Nutshell offers a CRM with contact management, calendar sync, click-to-call, and collaboration features.
$20
per user, per month
Pricing
HighLevelNutshell CRM
Editions & Modules
Starter
$97
per month
Unlimited
$297
per month
SaaS Pro
$497
per month
Starter
$20
per user, per month
Pro
$35
per user, per month
Pro+
$70
per user, per month
Offerings
Pricing Offerings
HighLevelNutshell
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
HighLevelNutshell CRM
Considered Both Products
HighLevel
Chose HighLevel
HighLevel is a better all rounder than any CRM / agency platform we have used. That is because it has such great functionality which covers the majority of features agencies are looking for when running lead generation campaigns and executing marketing services. It may fall …
Chose HighLevel
HighLevel is all-in-one, so varying functions of the aforementioned tools are all covered by HighLevel, albeit not as robust as each of them when stacked against their features and functions. But since small businesses usually would not have that deep need, HighLevel is the …
Chose HighLevel
HighLevel gives me everything without the added costs or limitations that other tools have.
Chose HighLevel
HighLevel competes with other funnel builders, automations providers and CRMs. HighLevel has a clear advantage in terms of value for money. It gives you a lot of bang for buck. We can get cheaper but you will not get all the same features and development speed as HighLevel. You …
Nutshell
Chose Nutshell
QuickBooks is great for accounting needs, but Nutshell is a better CRM. It's more customizable allowing us to ensure our sales process is smooth and the same each time a customer uses our services.
Chose Nutshell
We came from using Big Contacts, which was a simpler CRM program that we just simply outgrew. We entertained a few other CRM programs before deciding on Nutshell back in 2017. We did a demo with SalesForce and it was more advanced than what we needed. I honestly can't quite …
Chose Nutshell
When I first started with BCI, they were using ACT!. It was hard to navigate and there were a lot of spots for duplicate information that made it hard to know if you were in the right spot or not. Then if you had trouble, you would spend 3 hours on the phone with customer …
Chose Nutshell
My understanding is HubSpot CRM is cheap and strength is in marketing/blogs, etc. Nutshell CRM is easy to use and powerful tracking reports.
Chose Nutshell
Well, my team had trials for these others and they all prefer Nutshell for different reasons. I prefer it as I need a user-friendly software to help me out as I am not a big tech guy. I have heard others in the office say things like they like the way activities are scheduled …
Chose Nutshell
We used Salesforce trial, but that was way too costly. We started using Nutshell CRM out of necessity, just to get organized and it seemed easy to use. We now use InfoFlo, simply because it is computer-based, unlimited installs, and a one-time cost.
Chose Nutshell
Nutshell is just as good as these others (for small-medium companies), is much easier to use, and offers more easy-to-use flexibility, and customization that would require an FT admin on these other tools.
Chose Nutshell
We transitioned from GoldMine to Nutshell about 4 years ago, and in fairness to GoldMine, we were using an older version of their software. It was installed locally and didn't have any remote accessibility, so doing anything from the road was a challenge, to say the least. We …
Chose Nutshell
We have used Dynamics CRM for many years. While the tool was indeed powerful, we found ourselves longing for something that has a lower "friction" to just getting things done.
Chose Nutshell
I did not select Nutshell CRM. My employer has that information, but as far as I feel, Nutshell has better uses than Zoho CRM and can be used just as effectively in B2B relations. We only use Nutshell for candidate data, so business contacts are not mixed.
Features
HighLevelNutshell CRM
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
HighLevel
6.6
Ratings
11% below category average
Nutshell CRM
-
Ratings
WYSIWYG email editor8.10 Ratings00 Ratings
Dynamic content6.10 Ratings00 Ratings
Ability to test dynamic content6.10 Ratings00 Ratings
Landing pages6.10 Ratings00 Ratings
A/B testing7.10 Ratings00 Ratings
Mobile optimization7.10 Ratings00 Ratings
Email deliverability reporting6.10 Ratings00 Ratings
List management6.10 Ratings00 Ratings
Triggered drip sequences7.10 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
HighLevel
6.0
Ratings
12% below category average
Nutshell CRM
-
Ratings
Lead nurturing automation7.00 Ratings00 Ratings
Lead scoring and grading6.10 Ratings00 Ratings
Data quality management6.10 Ratings00 Ratings
Automated sales alerts and tasks5.10 Ratings00 Ratings
Lead segmentation and distribution6.00 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
HighLevel
6.1
Ratings
29% below category average
Nutshell CRM
-
Ratings
Calendaring7.10 Ratings00 Ratings
Event/webinar marketing5.10 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
HighLevel
5.1
Ratings
26% below category average
Nutshell CRM
-
Ratings
Social sharing and campaigns5.10 Ratings00 Ratings
Social profile integration5.10 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
HighLevel
5.8
Ratings
16% below category average
Nutshell CRM
-
Ratings
Dashboards6.10 Ratings00 Ratings
Standard reports6.10 Ratings00 Ratings
Custom reports5.10 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
HighLevel
5.6
Ratings
14% below category average
Nutshell CRM
-
Ratings
API6.10 Ratings00 Ratings
Role-based workflow & approvals6.10 Ratings00 Ratings
Customizability6.10 Ratings00 Ratings
Integration with Salesforce.com5.10 Ratings00 Ratings
Integration with Microsoft Dynamics CRM5.10 Ratings00 Ratings
Integration with SugarCRM5.10 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
HighLevel
-
Ratings
Nutshell CRM
5.6
Ratings
32% below category average
Customer data management / contact management00 Ratings6.00 Ratings
Workflow management00 Ratings10.00 Ratings
Territory management00 Ratings6.00 Ratings
Opportunity management00 Ratings10.00 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings1.00 Ratings
Quote & order management00 Ratings8.00 Ratings
Interaction tracking00 Ratings1.00 Ratings
Channel / partner relationship management00 Ratings3.00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
HighLevel
-
Ratings
Nutshell CRM
8.8
Ratings
15% above category average
Case management00 Ratings9.70 Ratings
Call center management00 Ratings8.00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
HighLevel
-
Ratings
Nutshell CRM
5.0
Ratings
41% below category average
Lead management00 Ratings9.00 Ratings
Email marketing00 Ratings1.00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
HighLevel
-
Ratings
Nutshell CRM
8.9
Ratings
16% above category average
Task management00 Ratings9.00 Ratings
Reporting00 Ratings8.80 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
HighLevel
-
Ratings
Nutshell CRM
8.1
Ratings
7% above category average
Forecasting00 Ratings8.00 Ratings
Pipeline visualization00 Ratings7.80 Ratings
Customizable reports00 Ratings8.60 Ratings
Customization
Comparison of Customization features of Product A and Product B
HighLevel
-
Ratings
Nutshell CRM
8.3
Ratings
10% above category average
Custom fields00 Ratings8.00 Ratings
Custom objects00 Ratings9.00 Ratings
Scripting environment00 Ratings9.00 Ratings
API for custom integration00 Ratings7.00 Ratings
Security
Comparison of Security features of Product A and Product B
HighLevel
-
Ratings
Nutshell CRM
7.5
Ratings
10% below category average
Single sign-on capability00 Ratings9.00 Ratings
Role-based user permissions00 Ratings6.00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
HighLevel
-
Ratings
Nutshell CRM
7.5
Ratings
2% above category average
Social data00 Ratings7.00 Ratings
Social engagement00 Ratings8.00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
HighLevel
-
Ratings
Nutshell CRM
8.0
Ratings
9% above category average
Marketing automation00 Ratings8.00 Ratings
Compensation management00 Ratings8.00 Ratings
Platform
Comparison of Platform features of Product A and Product B
HighLevel
-
Ratings
Nutshell CRM
6.0
Ratings
20% below category average
Mobile access00 Ratings6.00 Ratings
Best Alternatives
HighLevelNutshell CRM
Small Businesses
LocaliQ
LocaliQ
Score 9.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 9.0 out of 10
Creatio
Creatio
Score 9.7 out of 10
Enterprises
Kentico Xperience
Kentico Xperience
Score 8.2 out of 10
Creatio
Creatio
Score 9.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HighLevelNutshell CRM
Likelihood to Recommend
8.0
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
Usability
7.0
(0 ratings)
7.0
(0 ratings)
Support Rating
-
(0 ratings)
9.5
(0 ratings)
Implementation Rating
-
(0 ratings)
8.0
(0 ratings)
User Testimonials
HighLevelNutshell CRM
Likelihood to Recommend
HighLevel is a great "all round" system for managing marketing campaign, for both your own business and for the campaigns of clients. It has all the tools you need to build and run campaigns successfully. It is less well suited for specialized services, such as building landing pages and the the fast load of those pages.
Read full review
Nutshell is very customizable making it a good fit for smaller companies with out huge budgets for these services. I would think in a larger scale business, you would want a system that is specifically designed for the particular industry.
Read full review
Pros
  • Conversational AI
  • Voice AI
  • Website building tools
  • Sales Funnels
Read full review
  • Nutshell is great with reminders from calls, emails, meetings, and activities it helps you track all of the necessary every day must-do activities.
  • The best thing about Nutshell CRM is that multiple team members can refer to it whether they are in the office or on the road. Nutshell is great on a PC, Mac, or pretty much any mobile device.
  • One of the many things that I personally like about Nutshell is how user-friendly it is. Once you work with it for a day or two everything is super easy to manage.
Read full review
Cons
  • Enhanced Collaboration Features
  • Integration Challenges
  • Limited Customization
Read full review
  • SWOT analysis --- currently we put this in as custom fields but they don't link up at all and are hard to read/navigate. We also use the custom fields for other information we want to capture. It would be nice to build those in so they can show the info as bullet points or something --- currently paragraph form and hard to find things at a glance.
  • Funnel could use some work. Only shows how many leads are currently in that part of the pipeline which doesn't give us a good historical comparison.
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Likelihood to Renew
No answers on this topic
This is perfect for a small business / Home based business with SaaS. Nutshell constantly adds new features and the price is much better than more robust software like Salesforce.
Read full review
Usability
With an all-in-one solution like HighLevel there is so many parts all playing together it can be easy to feel overwhelmed by it all if you are not a marketer or someone with previous experience working with sales & marketing focused CRMs. So the balancing act is to make sure all features work well together and are easier enough to find and use. HighLevel does this well.
Read full review
It's a good system! However, it's not industry specific so we don have some workarounds to make it work for our company
Read full review
Support Rating
No answers on this topic
Nutshell's support team has always been great and they tend to go above and beyond. They are polite, friendly, personable and great listeners. They are also great about sending follow up emails too.
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Implementation Rating
No answers on this topic
Implementation is difficult everytime but this was relatively simple due to the small amount of data we moved
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Alternatives Considered
HighLevel competes with other funnel builders, automations providers and CRMs. HighLevel has a clear advantage in terms of value for money. It gives you a lot of bang for buck. We can get cheaper but you will not get all the same features and development speed as HighLevel. You can get a bit nicer page builders, email marketing tools etc but they will come at a lot more $$. So it really depends. You can spend some more $$ in HighLevel and get custom built css styling and make it look and feel the same as more $$ tools. So really you can't lose with HighLevel in the long run.
Read full review
I did not select Nutshell CRM. My employer has that information, but as far as I feel, Nutshell has better uses than Zoho CRM and can be used just as effectively in B2B relations. We only use Nutshell for candidate data, so business contacts are not mixed.
Read full review
Return on Investment
  • Definitely a useful tool for us and our clients
  • We minimized the need for having to subscribe to various platforms that address different needs
  • We cater mostly to small businesses, so it's perfect for our clients' needs in terms of cost
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  • Tracking - Nutshell allows us to track how many leads or coming for our prospecting or inactive account calling efforts, it has been great for showing results to our management team
  • Organization - Nutshell gives us the opportunity to easily access account or contact history and make connections with the customers we interact with
Read full review
ScreenShots