Hightouch vs. Zaius (discontinued)
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Hightouch | Score8.3 out of 10 | N/A | Hightouch is presented as a Data Activation platform, powered by Reverse ETL: Hightouch works with the tools and workflows already in use to extend the reach of the data warehouse directly into over 125 SaaS applications. As opposed to a "single source of truth" CDP that creates an additional data repository, Hightouch is presented as a faster, more flexible, and cost effective way to deliver personalized experiences from the place their customer data already lives - the data warehouse. | $350 per month |
 Zaius (discontinued) | Score7.7 out of 10 | N/A | Zaius, or Optimizely Data Platform after being acquired by Optimizely in March 2021, was a a customer data platform, or as the vendor describes it, B2C CRM. It helped B2C marketers grow revenue from their existing customer base using segmentation, personalization, marketing automation, and attribution tools. It is discontinued. | N/A |
| Hightouch | Zaius (discontinued) | |||||||||||||||
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| Editions & Modules |
| No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| Hightouch | Zaius (discontinued) | |
|---|---|---|
| Likelihood to Recommend | - | 6.7 |
| Likelihood to Renew | - | 6.4 |
| Usability | - | 2.7 |
| Support Rating | - | 7.3 |
| Implementation Rating | - | 2.7 |