TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Zaius (discontinued)

    Score7.7 out of 10
    N/AZaius, or Optimizely Data Platform after being acquired by Optimizely in March 2021, was a a customer data platform, or as the vendor describes it, B2C CRM. It helped B2C marketers grow revenue from their existing customer base using segmentation, personalization, marketing automation, and attribution tools. It is discontinued.N/A
    Pricing
    Zaius (discontinued)
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    Zaius (discontinued)
    Free Trial
    No
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional Details—
    More Pricing Information
    Community Pulse
    Zaius (discontinued)
    Considered Both Products
    Discontinued Products
    Chose Zaius (discontinued)
    Optimizely Data Platform has a friendlier interface than most and feels more custom. If we have an idea we would like to implement, we know that it's possible to do so with ODP - it may take a bit of time and it might not be the most intuitive implementation, but it is …
    Incentivized
    Chose Zaius (discontinued)
    Optimizely Data Platform is a natural step up from Mailchimp, with a more robust platform designed to help companies with a growing list size and send volume. Similar to Mailchimp, Optimizely Data Platform is super easy to navigate from the get-go. Ultimately, we decided to …
    Incentivized
    Chose Zaius (discontinued)
    Mailchimp was going downhill and losing shopify support when i switched. Optimizely was more affordable than it's competitors.
    Incentivized
    Chose Zaius (discontinued)
    We have a fairly custom business model that includes a subscription membership. Grin wasn't able to tailor their platform to suit our needs. Zaius was able to easily make it happen. We still use Klaviyo as our ESP.
    Incentivized
    Chose Zaius (discontinued)
    Oh my goodness, there were many, including:
    • Klaviyo
    • Salesforce Email Marketing Cloud
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    User Ratings
    Zaius (discontinued)
    Likelihood to Recommend
    6.7
    (6 ratings)
    Likelihood to Renew
    6.4
    (1 ratings)
    Usability
    2.7
    (1 ratings)
    Support Rating
    7.3
    (3 ratings)
    Implementation Rating
    2.7
    (1 ratings)