HitsLink vs. Lucky Orange

If you're looking for a comprehensive, user-friendly web analytics tool, you should definitely consider Hitslink. Before you subscribe to the software, take a test run on their Demo version of the site, as it behaves exactly like the full professional version. The biggest disadvantage is that Google+ registered users' search engine traffic data will be mostly (if not completely) blocked. However, this drawback is rarely a significant hindrance to analyzing your website's traffic, but it is something to be aware of.

Lucky Orange is one of the few players in the marketplace to provide real-time, live heatmaps along with navigation interactions, including at the secondary and tertiary levels. The Lucky Orange dashboard provides basic user behavioral metrics, and the user recordings allow you to get deeper insights into user behavior beyond the heatmap overlays. Also, the addition of real-time polling and chat capabilities enable you to engage with your users while they are on-page and push/promote special offers and promos, as well as survey website visitors about their experience.

Incentivized

• View website traffic stats and trends in user-friendly charts, graphs, and lists.
• Easily parses out website users by search engine, search term, geographic location, referral website, and other specific characteristics.
• Shows which websites users are coming from, what pages on your site they've landed on and which ones they leave your site from.
• Gives statistics on how long users are viewing specific pages, which allows for the analyzing of the effectiveness of each webpage on a website.
• Easily view real-time as well as long-term traffic statistics

• Session recordings provide detailed playbacks of how people are using your website
• Heatmaps work well and display what people are clicking on over a range of screen sizes.
• Pricing makes this a great entry point to understand a range of tools that you can use to understand your customers better.
• Integrates well with other tools, from GA to Adobe Analytics to Optimizely.

Incentivized

• Specific information such as search term and geographic location is blocked for users coming into your site through Google who are also signed into a Google+ account, making it increasingly more difficult to analyze trends as more and more people acquire Google+ accounts. This is part of Google's strategy to make companies pay them directly through their Google Analytics software, and it is working against services like Hitslink.

• Deletes older data that we sometimes like to go back and reference. It would be nice to access an archive.
• Sometimes we get too many recordings that are very similar to one another. Would be nice to have a filter to reduce similar recordings.

Incentivized

Hitslink is as useful as it is user-friendly. I haven't seen another website analytics tool as comprehensive and at the same time straightforward as this service. The only downside of Hitslink is Google's blocking of information from its registered Google+ users to the software. As Google+ continues to reign in more of the population, I can see this being a significant problem for Hitslink to overcome. However, there is still a vast majority of search engine users whose actions are visible through Hitslink, and as long as this stays the case, the service will be an invaluable tool for website administrators.

The pricing options for large business are very lacking. The value of Lucky Orange doesn't really increase after your first 50,000 page visits but the service is on a sliding scale so the more traffic you have the more they charge. In addition, we got lots of useful information out of lucky orange in the beginning but after a while we knew what things needed to be fixed and are waiting on our developers to create the AB tests.

Incentivized

The service is incredibly intuitive and very easy to learn. The only drawback is not having a mobile-optimized website to easily view website reports on the go. But on a PC or Mac, Hitslink is as user friendly as it gets. I have yet to see a navigation system on any SaaS website that makes a service that is this comprehensive seem so straight-forward.

Good, timely responses from knowledgeable support team members.

Incentivized

Lucky Orange and Hotjar are pretty similar in a lot of ways. One element that Lucky Orange definitely leads in is pricing. Much better and easily justified price points. Ultimately, it comes down to whether or not a new client has already had experience with one or the other and whether they're willing to switch to Lucky Orange if they're not already using it, based upon price.

Incentivized

• Faster lead conversion
• Improvement of the effectiveness of landing pages (and all webpages on our sites for that matter)
• Increased employee efficiency by allowing us to make targeted changes to webpages in real time

• It is hard to quantify into numbers how much their app helps us, but we know that each customer that we are able to help with the live view feature is much more likely to convert had we not been able to help them.
• Having a live chat on its own is useful and we see an average increase of 30% in conversions when our live chat is active.

Incentivized