TrustRadius: an HG Insights company

Lucky Orange

Score3.3 out of 10

21 Reviews and Ratings

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What is Lucky Orange?

Lucky Orange is a conversion optimization tool with features including heatmaps, session recording, conversion funnels, form analytics, and chat.

Categories & Use Cases

Media

where Lucky Orange organizes key metrics and high-level trends that matter most
how Lucky Orange delivers real time customer support and uses collaboration tools
how surveys can be used to learn more about the products visitors want to see or get feedback on their experience

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Reviews

What users are saying about Lucky Orange.
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A solid product to help find your website’s weaknesses.

Incentivized
CalDon PreeceView profile
Marketing Technology Manager in Marketing at VidAngel (11-50 employees employees)

Use Cases and Deployment Scope

We use Lucky orange to run a survey for post subscription sign-up. We also use it to review user behavior on our website to improve our purchase funnel conversion rate. It helps us identify specific parts of our website that aren’t performing as expected or that confuse users. When used in conjunction with Google analytics event tracking we can pinpoint User behaviors that make users more likely to convert.

Pros

  • User screen recording
  • Heat mapping
  • Event tracking
  • Simple surveys

Cons

  • Doesn’t work well with single page apps
  • Loads the page dynamically so if had made changes to the page reporting is messy
  • Overall cost structure needs work for larger businesses.

Most Important Features

  • Video recordings
  • Heat maps

Return on Investment

  • Helped guide cro efforts in purchase funnel.
  • Helped us understand user behavior on our website.
  • While not directly attributable to Lucky Orange, insights gained from the heat map, customer videos and survey’s helped us double our business in 2021

Alternatives Considered

Hotjar, Google Analytics and Google Tag Manager

Other Software Used

Adobe PhotoShop, Canva, Google Tag Manager

Great value for a great product

Incentivized
Scot ChandlerView profile
Senior Consultant in Marketing at CRO Solutions (1-10 employees employees)

Pros

  • Great visual interface. Helps us to zero in on what we need to do our job.
  • Easy set up for adding pages to heatmaps and recordings. Comprehensive interface for viewing results.
  • Reasonable pricing. Our clients enjoy the low entry price to be able to see just how valuable the product is.

Cons

  • Deletes older data that we sometimes like to go back and reference. It would be nice to access an archive.
  • Sometimes we get too many recordings that are very similar to one another. Would be nice to have a filter to reduce similar recordings.

Return on Investment

  • Helped quite a bit invalidating page designs by illustrating where people navigate and how far down the page they're willing to go.
  • Uncovers issues on various devices (via Recordings) that Google Analytics could only point to. Useful firsthand evidence.
  • Has been invaluable in showing clients things about their sites they weren't aware of.

Alternatives Considered

Hotjar

Other Software Used

Google Optimize, Adobe Target, OptiMonk, Sumo Logic

The Luckiest Marketers use Lucky Orange - Dynamic, Real-time, and Comprehensive User Engagement Data

Incentivized
Brandon KenigView profile
Audience Growth Strategist in Marketing at 10up (11-50 employees employees)

Pros

  • Recorded user journeys to see a user's linear behavior on-page, from beginning to end.
  • Real-time user tracking and heat mapping - updated in the moment with the ability to refresh for up-to-the-minute data.
  • Overlaying user source, device, network, and browser metrics for additional insights on heatmaps.

Cons

  • Aggregated data for a particular page type or directory is clunky and requires multiple steps.
  • Heatmap access requires direct input of targeted pages - having quick links would be easier.
  • Lucky Orange's code snippet can result in a site's security settings blocking the real-time heatmaps, requiring you to disable your security settings, remove site code, or manually debug your site code to view your heatmap overlays.

Return on Investment

  • Consolidated user navigation to pages most-used by site visitors.
  • Improved CTAs to subscription and revenue-generating services.
  • Incorporated enhanced user and behavioral targeting into paid search and display ad campaigns based on heatmap data.

Alternatives Considered

Crazy Egg, Hotjar and ClickTale

Other Software Used

Mixpanel, Tealium iQ Tag Management System, Moz

Want to have a user experience that isn't boring? Then consider Lucky Orange!

Incentivized
Ramon KhanView profile
Online Marketing Director | Business Develoment in Marketing at National Air Warehouse (1-10 employees employees)

Pros

  • Heat maps tracking
  • Visitor click tracking
  • Visitor recording
  • Funnel setup

Cons

  • Chat is the only area where I would say it's not as good as standalone applications. But, that said, it is very good and many of the leading competitors do not have the ability to see their visitors' screen live which kind of makes up for chat not being as robust. But having a way to track users logged time, having better search features and easier ways to change the chat look and feel such as the buttons, functionality etc. would be a great feature.

Return on Investment

  • It is hard to quantify into numbers how much their app helps us, but we know that each customer that we are able to help with the live view feature is much more likely to convert had we not been able to help them.
  • Having a live chat on its own is useful and we see an average increase of 30% in conversions when our live chat is active.

Alternatives Considered

ClickTale, AliveChat, Inspectlet, Hotjar and Crazy Egg

Other Software Used

Magento Open Source, CloudFlare

Optimization tools on a shoestring

Incentivized
Verified User
Professional in Product Management (5001-10,000 employees employees)

Pros

  • Session recordings provide detailed playbacks of how people are using your website
  • Heatmaps work well and display what people are clicking on over a range of screen sizes.
  • Pricing makes this a great entry point to understand a range of tools that you can use to understand your customers better.
  • Integrates well with other tools, from GA to Adobe Analytics to Optimizely.

Cons

  • Lacks the built-in smart analysis that some enterprise solutions have, e.g. birdnesting, multi-click
  • Doesn't let you auto-delete recordings that don't match a specific behaviour. e.g. if users didn't click on a button, remove the session.

Return on Investment

  • Improve customer satisfaction.
  • Find bugs faster.
  • Get closer to the customer with regular polls.

Alternatives Considered

Mouseflow, Hotjar, Decibel Insight and ClickTale

Other Software Used

Qubit, Hotjar, Adobe Illustrator CC, Adobe Photoshop

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