| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Hitwise (discontinued) | Score8 out of 10 | N/A | Hitwise was a competitor comparison intelligence and audience intelligence platform from Connexity in Santa Monica (who acquired Hitwise and its technology in 2015 from Experian), which allowed users to discover characteristics unique to their audience vis-a-vis the customers of a competitor to to fine tune and improve future marketing efforts and outreach to new customers. Hitwise was discontinued in 2020. | N/A |
 Similarweb | Score6.7 out of 10 | N/A | For marketing managers, Similarweb offers competitive analysis across websites and apps, offering insights into traffic sources, user engagement, and market trends. Beyond SEO, Similarweb supports overall digital performance, helping businesses benchmark against competitors and uncover growth opportunities across industries. | $129 per month per user |
| Hitwise (discontinued) | Similarweb | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic |
| ||||||||||||||
| Offerings |
| |||||||||||||||
| Entry-level Setup Fee | No setup fee | Optional | ||||||||||||||
| Additional Details | — | The Starter and Professional plans are available with monthly subscriptions, ideal for individuals or small teams. For larger organizations, the Team and Enterprise packages are customized annual solutions, tailored to specific goals and scale. These plans are for marketers, market researchers, and SEO/PPC teams looking to track competitors, uncover market trends, and benchmark performance. | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| Hitwise (discontinued) | Similarweb | |
|---|---|---|
| Considered Both Products | No answer on this topic | |
| Key User Insights | ||
| Would buy again | ||
No answers on this topic | No answers on this topic | |
| Delivers good value for the price | ||
No answers on this topic | No answers on this topic | |
| Happy with the feature set | ||
No answers on this topic | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
No answers on this topic | No answers on this topic | |
| Hitwise (discontinued) | Similarweb | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SEO |
| |||||||||||||
| Market Research |
| |||||||||||||
| Hitwise (discontinued) | Similarweb | |
|---|---|---|
| Likelihood to Recommend | 7.0 | 8.2 |
| Likelihood to Renew | - | 9.1 |
| Usability | - | 7.3 |
| Support Rating | - | 6.8 |
| Implementation Rating | - | 8.2 |