Hootsuite vs. Meta Business Manager

Hootsuite

1,188 Reviews and Ratings

Meta Business Manager

314 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Hootsuite	Score7.9 out of 10	N/A	Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…	$149 per month Starts at 1 user, 5 social accounts
Meta Business Manager	Score7.8 out of 10	N/A	Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.	N/A

Pricing

Hootsuite

Meta Business Manager

Standard: $99
per month (billed annually) Starts at 1 user, 10 social accounts
Advanced: $249
per month (billed annually) Starts at 1 user, unlimited social accounts
Enterprise: Custom Pricing
per year

No answers on this topic

Pricing Offerings
Hootsuite	Meta Business Manager
Free Trial
Yes	No
Free/Freemium Version
No	Yes
Premium Consulting/Integration Services
Yes	No

Optional

No setup fee

Plans can be paid monthly or annually, with a discount for annual pricing.

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Community Pulse
Key User Insights
	Hootsuite	Meta Business Manager
Considered Both Products	Hootsuite Verified User Chose Hootsuite With Meta Business Manager, you are limited to posting on Facebook and Instagram. Whereas with Hootsuite, you do not have these limitations and can post beyond these two platforms. I do enjoy using Meta Business Manager. It has some of the same features as Hootsuite and there's … Incentivized Helpful? Verified User Chose Hootsuite Tried trials of other software and was disappointed compared to Hootsuite.com. Buffer and Later.com had limited functionality. MetaBusiness Suite and MailChimp offer a limited number of platforms you can post too. HubSpot and SproutSocial were extremely costly and geared toward … Incentivized Helpful? Verified User Chose Hootsuite There's no doubt that Hootsuite is the industry leader when it comes to social media scheduling and monitoring. I find integrating channels easiest on Hootsuite (once you can find where to do it on your dashboard). In the past year I've also noticed fewer and fewer … Incentivized Helpful? Verified User Chose Hootsuite I'll be honest - my predecessor had Hootsuite and I was stuck with it. But I'm glad I've had it, and compared to the other platforms I've used in the past it's miles better. Granted, I haven't used the top competitors and only know things like Canva and Facebook Business Manager.… Incentivized Helpful? Verified User Chose Hootsuite Improvements to the user interface and responsiveness to user needs. Real-time messaging to alert users of network or functionality issues - I know you have my back. Constantly striving for user feedback to improve the product. You are client-centric. Incentivized Helpful? Chuck Blatt VP of Marketing and Business Development in Marketing at Advantage Management Company (Real Estate, 11-50 employees) Chose Hootsuite Mailchimp is great at newsletters and other things but for social hootsuite is the best. Incentivized Helpful? Courtney Pulitzer Director, Marketing & Communications in Marketing at San Miguel High School (E-Learning, 51-200 employees) Chose Hootsuite I only use the free versions. I have found it to be the best in this free area. I appreciate the ability to use it right away without having to commit to major marketing uploads, or info needed at the start. Incentivized Helpful? Matt Schultheis Chief Marketing Officer in Marketing at Brightside Consulting (Marketing & Advertising, 1-10 employees) Chose Hootsuite We used Hootsuite because it was one of the bigger players in the space and we wanted to give it a try due to it's position in the market and the trust others had for it. We found it didn't exactly meet our needs and moved on to something else. Incentivized Helpful? Verified User Chose Hootsuite More options for scheduling and posting Incentivized Helpful? Verified User Chose Hootsuite I like Hootsuite but I don't think it is the best platform to use for free since you have posting limitations. If they removed restrictions then they would have more users who could take advantage of the platform. Incentivized Helpful? Verified User Chose Hootsuite I hadn't thought about it, I guess I could switch to meta instead of paying to use Hootsuite Incentivized Helpful? Verified User Chose Hootsuite Buffer only has a few basic features available. Meta's interface is extremely difficult to use and keeps hanging, it is too slow as well. Later is a good competitor but does not have long-term planning options such as employee advocacy and social listening options available. … Incentivized Helpful?	Meta Platforms Inc Tyler Newman Marketing Director in Marketing at MGT Films (Construction, 11-50 employees) Chose Meta Business Manager Meta Business Manager is free, and I've heard you get more accurate / better results from Meta Business Manager because it is native to the platforms it services. However, it does not offer platforms outside of Facebook, which is a major downside compared to Hootsuite overall. … Incentivized Helpful? Verified User Chose Meta Business Manager Both Sociamonials and Hootsuite are easier to use. Meta has the price advantge... It's free Incentivized Helpful? Rob Gokee Composer in Professional Services at Rob Gokee Music (Entertainment, 1-10 employees) Chose Meta Business Manager While products like Sprout and Hootsuite will manage your Facebook Page along with the rest of your social media presence, using the official Facebook Pages [Manager] is superior when it comes to managing comments, placing ads, and reacting to customers quickly. The mobile app … Incentivized Helpful? Thomas Soerenes Marketing Communication Specialist - Email, Social Media & Photography in Marketing at Teeter (Consumer Goods, 51-200 employees) Chose Meta Business Manager Facebook Pages Manager is the best social scheduling (for Facebook) tool out there, much better than Hootsuite in my opinion. This is because other tools often suffer when Facebook updates their API or rules, so Facebook Pages Manager will always be the best choice for managing … Incentivized Helpful? Sally Baker Digital Marketing Manager in Marketing at LuccaAM (Marketing and Advertising, 1-10 employees) Chose Meta Business Manager Hootsuite and Buffer are great for certain things, but at the end of the day, for what Facebook Pages Manager does, it's the premium choice for messaging, engagement, analysis and making sure you're not missing a customer. Plus it's free! Incentivized Helpful? Heath Achatz Street Outreach Coordinator in Human Resources at Family Youth Interventions (Mental Health Care, 11-50 employees) Chose Meta Business Manager Hootsuite lets you schedule posts and check multiple social media sites. We never used the paid version so analytics were not used. Hootsuite was a bit advanced as well. Facebook Pages Manager is easy to use and a beginner can navigate it. Facebook Pages Manager is more … Incentivized Helpful? Venessa Pixton Customer Service Manager in Customer Service at North Atlantic Imports DBA Blackstone Products (Wholesale, 51-200 employees) Chose Meta Business Manager I have used Buffer, Hootsuite, and Later.com. We selected Pages Manager because it is so user friendly and the people we have using it vary in backgrounds, ages, education level, and electronics experience. Pages is very easy to learn and has everything we need at this time. Incentivized Helpful? Katherine DaltonHoffman Digital Event Marketing Manager in Marketing at AIIM (Information Technology and Services, 11-50 employees) Chose Meta Business Manager I like how big the dashboard is on Sprout and Hootsuite, however, I prefer Facebook Pages Manager for my ability to track and promote my campaigns. I like the overall look of Hootsuite and Sprout as well but using Facebook directly for managing and monitoring makes me more … Incentivized Helpful? Trish Lofton Administrative Assistant at Curris Center Administration Office, Murray State University (Higher Education, 51-200 employees) Chose Meta Business Manager I have used Hootsuite to monitor my business profiles on Facebook, Instagram, and Twitter. There is a content stream from all of your platforms in one screen. Content is easily created through this software and it saves so much time flipping between platforms when posting the … Incentivized Helpful? Verified User Chose Meta Business Manager Our team actively uses Meta Business Manager, Hubspot, and Active Campaign for different reasons, audiences, and types of content. Of these platforms, Hubspot tends to be my go-to platform. It has effectively the same limitations as Meta Business Manager (limited analytics, the … Incentivized Helpful? Kyle Cocomise Online Marketing Manager in Social Media at County Line Veterinary Clinic (Hospital & Health Care, 11-50 employees) Chose Meta Business Manager I've really only used Facebook Business Manager when running campaigns so I can't compare it to other platforms. Incentivized Helpful? Verified User Chose Meta Business Manager While we looked at different possibilities, it just seemed that this program was designed for our key social media platforms. There really was no point in utilizing a different program when this was designed for these platforms specifically. The mobile app is an added … Incentivized Helpful? Angela Heid Director of Social Media at 4th Street Theater (Non-profit Organization Management, 11-50 employees) Chose Meta Business Manager I personally found it easier to use and the non-profits I am managing aren't on several other platforms. Incentivized Helpful? Verified User Chose Meta Business Manager I selected Facebook pages manager because it is an easy product to learn and doesn’t involve having an additional login or account to use. This is simple for busy business owners and takes a little more off of their plate. Incentivized Helpful? Verified User Chose Meta Business Manager Facebook Pages Manager is a lot more mobile-friendly in general if you're offering up stats at a meeting, talking to your CEO, or just curious to see how your post is performing over your lunch hour. It's also a lot more convenient when you're handling an above average level of … Incentivized Helpful? Nicholas De Salvo Chief Executive Officer in Marketing at Edge One Media (Design, 1-10 employees) Chose Meta Business Manager Facebook Pages Manager does a lot of things right in content publishing and page administration (and is necessary for some native functionality within Facebook). I wish it was easier to schedule across different platforms (if even just on Instagram which is a Facebook … Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Hootsuite

Meta Business Manager

Comparison of Listening/monitoring features of Hootsuite and Meta Business Manager
Feature	Hootsuite 6.6 275 Ratings	Meta Business Manager 6.1 35 Ratings
Boolean keyword searches	6.0185 Ratings	5.920 Ratings
Filtering out noise/spam	5.9193 Ratings	5.326 Ratings
Sentiment analysis	6.1187 Ratings	7.322 Ratings
Broad channel coverage	8.5255 Ratings	6.025 Ratings

Comparison of Publishing features of Hootsuite and Meta Business Manager
Feature	Hootsuite 7.5 383 Ratings	Meta Business Manager 5.9 49 Ratings
Content planning and scheduling	8.9382 Ratings	7.149 Ratings
Audience targeting	6.5260 Ratings	6.046 Ratings
Content optimization	7.0312 Ratings	5.844 Ratings
Workflow management	7.7322 Ratings	4.738 Ratings

Comparison of Engagement features of Hootsuite and Meta Business Manager
Feature	Hootsuite 7.8 308 Ratings	Meta Business Manager 5.9 42 Ratings
Automated routing and prioritization	7.4220 Ratings	5.334 Ratings
Customer interaction histories	7.6237 Ratings	4.638 Ratings
Bulk actions	8.3265 Ratings	7.825 Ratings

Comparison of Marketing features of Hootsuite and Meta Business Manager
Feature	Hootsuite 7.4 295 Ratings	Meta Business Manager 6.1 47 Ratings
Lead generation	6.3177 Ratings	4.838 Ratings
Content marketing	8.2263 Ratings	5.642 Ratings
Paid media management	7.6175 Ratings	6.239 Ratings
Campaigns and promotions	7.6225 Ratings	7.643 Ratings

Comparison of Channel coverage/integration features of Hootsuite and Meta Business Manager
Feature	Hootsuite 9.2 376 Ratings	Meta Business Manager 6.3 49 Ratings
Twitter	9.0344 Ratings	4.010 Ratings
Facebook	9.7360 Ratings	8.148 Ratings
LinkedIn	9.5314 Ratings	5.98 Ratings
Google+	8.960 Ratings	7.33 Ratings
Instagram	9.7316 Ratings	7.334 Ratings
Pinterest	9.2161 Ratings	6.05 Ratings
YouTube	8.4149 Ratings	5.612 Ratings

Comparison of Reporting/analytics features of Hootsuite and Meta Business Manager
Feature	Hootsuite 8.0 306 Ratings	Meta Business Manager 5.6 47 Ratings
Campaign success analytics	8.4282 Ratings	7.246 Ratings
Real-time tracking	7.6282 Ratings	5.843 Ratings
Competitor analysis	8.0189 Ratings	3.827 Ratings

Comparison of Account management features of Hootsuite and Meta Business Manager
Feature	Hootsuite 7.8 316 Ratings	Meta Business Manager 6.1 49 Ratings
Role-based user permissions & privileges	8.7268 Ratings	5.346 Ratings
Mobile access	6.8294 Ratings	7.047 Ratings

User Ratings
	Hootsuite	Meta Business Manager
Likelihood to Recommend	8.0 (444 ratings)	10.0 (49 ratings)
Likelihood to Renew	8.6 (89 ratings)	- (0 ratings)
Usability	9.0 (83 ratings)	7.6 (15 ratings)
Availability	9.8 (21 ratings)	- (0 ratings)
Performance	9.8 (19 ratings)	- (0 ratings)
Support Rating	7.0 (263 ratings)	6.1 (14 ratings)
In-Person Training	6.0 (1 ratings)	- (0 ratings)
Online Training	9.0 (17 ratings)	- (0 ratings)
Implementation Rating	8.0 (39 ratings)	- (0 ratings)
Configurability	7.2 (3 ratings)	- (0 ratings)
Ease of integration	7.6 (2 ratings)	- (0 ratings)
Product Scalability	8.1 (3 ratings)	- (0 ratings)
Vendor post-sale	8.9 (3 ratings)	- (0 ratings)
Vendor pre-sale	8.3 (18 ratings)	- (0 ratings)