Hootsuite vs. Sprout Social

Hootsuite

1,188 Reviews and Ratings

Sprout Social

574 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Hootsuite	Score7.9 out of 10	N/A	Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…	$149 per month Starts at 1 user, 5 social accounts
Sprout Social	Score8.6 out of 10	N/A	Sprout Social provides social media management, marketing, customer care, data and intelligence, and employee advocacy solutions for brands and agencies, including Ticketmaster, Chipotle, Grubhub, Subaru, and Zendesk. Sprout’s platform is used to simplify social publishing, engagement, reviews, analytics and listening for customers. Sprout also provides customer success and technical support, to deliver consistent value to all users. Any organization, regardless of size or industry, receives…	$249 per month per user

Pricing

Hootsuite

Sprout Social

Standard: $99
per month (billed annually) Starts at 1 user, 10 social accounts
Advanced: $249
per month (billed annually) Starts at 1 user, unlimited social accounts
Enterprise: Custom Pricing
per year

Standard: $199 annual / $249 monthly
per user/per month
Professional: $299 annual / $399 monthly
per user/per month
Advanced: $399 annual / $499 monthly
per user/per month
Free Trial: Free
for 30 days

Pricing Offerings
Hootsuite	Sprout Social
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
Yes	No

Optional

No setup fee

Plans can be paid monthly or annually, with a discount for annual pricing.

—

Community Pulse
Key User Insights
	Hootsuite	Sprout Social
Considered Both Products	Hootsuite Verified User Chose Hootsuite We chose Hootsuite over Buffer, Sprout Social, and Later for its comprehensive dashboard, robust analytics, and support for multiple team members and social networks. While Buffer and Later are great for simplicity and visuals, and Sprout excels in CRM, Hootsuite offers a … Incentivized Helpful? Verified User Chose Hootsuite I do find Hootsuite to be more user-friendly, cleaner, and includes much more reporting for the price. Sprout Social charges quite a bit more for fewer reports and fewer included aspects, like listening and ads. The interface is more aesthetically pleasing, as well, and seems … Incentivized Helpful? Verified User Chose Hootsuite Our team had a budget of $1000 annually for a social media management tool. We wanted functionality like Sprout Social but we couldn't afford the price tag. Hootsuite was our next best because we got almost all or similar functions of Sprout Social within our budget and more! … Incentivized Helpful? Verified User Chose Hootsuite Overall, Hootsuite is very similar to Sprout Social. some of the analytics are a little different, but the posting process is similar. Sprout does have a social listening too, but i can't remember how it compares to Hootsuite. Compared to Hubspot, Hubspot is a all in one … Incentivized Helpful? Parag Poddar Marketing Lead in Marketing at Mpowered Health (Information Technology & Services, 51-200 employees) Chose Hootsuite Hootsuite is way better than Sprout Social as it is much easier to use and understand and the analytics capabilities and dashboards are far more intuitive and useful for social media strategy. Sprout Social use cases are not as extensive as Hootsuite, although Sprout Social is … Incentivized Helpful? Verified User Chose Hootsuite Hootsuite has a few less features than Sprout Social; however, the price point is much more favorable for a small business to utilize. Incentivized Helpful? Sarah Carrig (Iddings) Social Media Coordinator in Marketing at Veritas Press, Inc. (Education Management, 51-200 employees) Chose Hootsuite Ultimately, we selected Hootsuite for the benefits-to-cost ratio it had. Sprout Social has an incredibly robust platform with great social listening, a nice scheduling calendar, and a lot of metrics you can view, plus team post creation and approval flows. It's an impressive … Incentivized Helpful? Verified User Chose Hootsuite SproutSocial comes out on top but the (much) higher price point reflects that. I chose Hootsuite as a more budget friendly solution, with similar features Incentivized Helpful? Verified User Chose Hootsuite Hootsuite offered everything we needed at a much more competitive price. Incentivized Helpful? Stephen Terrill Marketing and Communications Coordinator in Marketing at Bayless School District (Education Management, 51-200 employees) Chose Hootsuite Hootsuite is all-encompassing and does not try to hide features behind paywalls. When you do not have a feature based on your chosen plan, it does not present the option like other platforms tend to do. Incentivized Helpful? Verified User Chose Hootsuite Sprout is a superior product and has more in-depth features, however, they are more expensive than Hootsuite. Sprout has great customer support and also offers many training options. I haven't noticed that with Hootsuite. It's easy to navigate both of their interfaces - I don't … Incentivized Helpful? Verified User Chose Hootsuite There's no doubt that Hootsuite is the industry leader when it comes to social media scheduling and monitoring. I find integrating channels easiest on Hootsuite (once you can find where to do it on your dashboard). In the past year I've also noticed fewer and fewer … Incentivized Helpful? Verified User Chose Hootsuite Hootsuite lacks many features as i've said before. I think their reporting is also not as great as other platforms. I find the interface really messy and hard to navigate. The metrics also vary a lot between platforms which makes comparing success between channels very … Incentivized Helpful? Jacquelyn Anne Dolly CEO (Chief Executive Officer) at JDolly Photography (Photography, 1-10 employees) Chose Hootsuite Hootsuite’s free service is most useful to me at this time as social media management does not have a large budget within my business. However, they are no longer offering it at this time which has led me to go to another service. Over the years, Hootsuite has been taking away … Incentivized Helpful? Jeremy Detgen Marketing Director in Marketing at Elevance Health (Insurance, 10,001+ employees) Chose Hootsuite We selected Hootsuite due to the pricing and past experience of ease of use in the tool. We knew they could deliver an easy-to-use tool to achieve what we needed. We have a growing social media marketing team, and Hootsuite is able to make the best use of its time, allowing for … Incentivized Helpful? Jessica Davenport Account Manager in Marketing at The Tell Agency (Marketing & Advertising, 1-10 employees) Chose Hootsuite Hootsuite is better because we do not have so many failed posts. We can set up or schedule a post without having to worry whether or not our post will go through. Sometimes we could be on Holiday and we would get a notification from the previous company about the post failing. … Incentivized Helpful? Verified User Chose Hootsuite Hootsuite has a better interface and overall usability. Incentivized Helpful? Verified User Chose Hootsuite Hootsuite is great for managing multiple accounts across multiple platforms. Incentivized Helpful? Jessica Terrones Social Media Strategist in Social Media at LoSasso Integrated Marketing (Marketing & Advertising, 11-50 employees) Chose Hootsuite Hootsuite is a bit less busy and easier to use,they also offer a lot of learning resources and tools. I like the simple interface in comparison to others. Incentivized Helpful? Joe Brown CMO (Chief Marketing Officer) in Marketing at Frank Leta Auto Group (Automotive, 201-500 employees) Chose Hootsuite Very similar, but less expensive. Incentivized Helpful? Daniella Cracknell VP, Marketing & Public Relations in Marketing at Break UP to a Better Tomorrow! (Health, Wellness and Fitness, 1-10 employees) Chose Hootsuite The cost is more within our budget and ease of use is similar in both products so we chose Hootsuite over Sprout as affordable for our basic news, but we hope to grow with Hootsuite and be a larger partner as we expand. Incentivized Helpful? Verified User Chose Hootsuite Hootsuite exceeds any other social media management platform on the market in terms of usability and value. The interface simply suits the way I and my colleagues like to work. Incentivized Helpful? Verified User Chose Hootsuite I found Hootsuite much more user-friendly. Incentivized Helpful?	Sprout Social Verified User Chose Sprout Social It's not like we chose Sprout Social over Meta Business Suite. There are things we still need to use Meta for. But as a platform to work in, create in, schedule in, and draw information from, Sprout Social is like being in an easy chair while Meta is the narrowest, hardest, … Incentivized Helpful? Verified User Chose Sprout Social I have to say, I hated how old school Loomly and Hootsuite software seemed to have. With using Loomly, it took a lot of clicks to get a simple task completed. Hootsuite was on a trial basis, and I just didn't like the usability. Loomly was great for the analytics, but … Incentivized Helpful? Verified User Chose Sprout Social We selected Sprout Social because we saw more positive reviews than Hootsuite. The interface and usability also looked better. Incentivized Helpful? Verified User Chose Sprout Social Sprout Social is by far the most robust social media management platform I have worked with. Compared to Hootsuite, Sprout is designed for mid to large size businesses whereas Hootsuite is lower cost with entry level functionality ideal for smaller businesses. Sprout has much … Incentivized Helpful? Verified User Chose Sprout Social I think all the tools have a great interface when it comes to the scheduling calendars as they are so easy to see and show stakeholders. It allows for logins to be accessed more securely accross wider teams too. I would say Oktopost had the best social media advocacy tool and Ho… Incentivized Helpful? Verified User Chose Sprout Social We ultimately selected Sprout Social because the social media team we were partnering with used the platform and insisted we use the same technology to avoid gaps in team functionality. Compared to Hootsuite, it’s the same but has more available functions. Compared to HubSpot … Incentivized Helpful? Kathryn ''Katy" Severance Digital Marketing Manager in Marketing at Riskonnect (Computer Software, 501-1000 employees) Chose Sprout Social When I joined [...], we had two social tools - Sprout Social and also Hootsuite. We ultimately made the decision to keep Sprout Social and sunset the Hootsuite platform because Sprout Social was far easier to use for scheduling purposes and provided more extensive analytics … Incentivized Helpful? Allie Cobb Digital Director in Social Media at Mouth Digital + Public Relations (Public Relations & Communications, 11-50 employees) Chose Sprout Social I selected Sprout Social because the analytic reporting is much better (with more detailed results). I also went with Sprout Social because I was able to add many, many more accounts than I was able to with Hootsuite. On that platform, I was limited unless I paid into a much … Incentivized Helpful? Verified User Chose Sprout Social Sprout Social has everything each of these platforms have individually but put all in one. Sprout doesn't split everything up, it is easy to use and helps my team keep everything in one platform. Sprout also doesn't fail posts like Hootsuite did which made us switch. Incentivized Helpful? Michelle Silvia Assistant Marketing Director in Marketing at Elliott Physical Therapy (Health, Wellness and Fitness, 51-200 employees) Chose Sprout Social I had used Sprout Social before, so I felt more familiar with it, but also I felt like for the price you got a lot of useful features. I also felt like these other platforms were more clunky and less user-friendly. Hootsuite definitely has some great tools, but it just didn't … Incentivized Helpful? Verified User Chose Sprout Social Although the products are very similar, I've just found Sprout Social more intuitive to use. The dashboards they provide and how they've streamlined processes within the platform, prove for a very positive user experience for us. In my opinion, everything is simply laid out, … Incentivized Helpful? Lydia Lee Marketing Manager in Marketing at nutpods (Food & Beverages, 11-50 employees) Chose Sprout Social I haven't used Hootsuite in years. But we switched over because Hootsuite would allow you to schedule content in advance but you would still have to publish within an app on your phone. Sprout Social published on its own once schedule in the software. Sprout Social also offered … Incentivized Helpful? Brittany J. Riner Content Lead in Marketing at Visit Wabash County (Leisure, Travel & Tourism, 1-10 employees) Chose Sprout Social Sprout offers a lot more features. Incentivized Helpful? Cherlon Seecharran Marketing Operations Analyst in Marketing at Grant Cardone Enterprises (Professional Training & Coaching, 201-500 employees) Chose Sprout Social When scouting different social media management platforms, Sprout Social stood out as the best choice despite other companies offering competitive features and lower rates. Some key factors solidified our decision to stay with Sprout Social. One major drawback we noticed with … Incentivized Helpful? Verified User Chose Sprout Social Sprout Social is the most robust and reliable of all platforms I've tried by far. It is not the best in scheduling and content strategy, but does a very adequate job and is worth it for the proper data and tracking in dashboards. Incentivized Helpful? Verified User Chose Sprout Social I think Sprout Social is the most advanced of all these scheduling tools, it can handle the largest accounts and makes scheduling and responding to posts easy. it's the most expensive of these four (with meta for business free) but it's a you get what you pay for situation. I … Incentivized Helpful? Verified User Chose Sprout Social Sprout Social has more features and is the most advanced social media platform. It may cost more, but it's worth it. Incentivized Helpful? Verified User Chose Sprout Social The customer care and account management stuck out to us overall. We felt like we were being taken care of, and not just sold something we didn't need. They allowed us to craft our plan based on what we were interested in and we didn't have to feel guilty about unnecessary … Incentivized Helpful? Verified User Chose Sprout Social I feel that Sprout has more to offer for the price and is easier to use. Incentivized Helpful? Verified User Chose Sprout Social Sprout social seemed more effective for team collaboration. Incentivized Helpful? Verified User Chose Sprout Social More robust reporting and a very in-depth training, learning, and support area. Incentivized Helpful? Verified User Chose Sprout Social Sprout Social was the most appealing option compared to competitors. It has the most comprehensive set of features while also being one of the easiest to learn and navigate. Incentivized Helpful? Verified User Chose Sprout Social Sprout Social is much more intuitive and easier to use, and has more features that are more effective. Incentivized Helpful? Jesse Sumrak Content Writer in Marketing at Twilio SendGrid (Computer Software, 201-500 employees) Chose Sprout Social Sprout Social is probably my top pick of the lot, mainly due to its simple navigation and content calendar. While some of the other platforms have more robust functionality and integrations, I've found I'm more comfortable using Sprout Social and would prefer a seamless user … Incentivized Helpful? Bill Braun Copywriter/Social Media in Marketing at Kicker Audio (Electrical & Electronic Manufacturing, 201-500 employees) Chose Sprout Social For the money, I have not found Sprout's equal. Admittedly no service is perfect, which is why your tech stack is in fact a stack. For the time it saves, the reports it generates, and the tabs it allows me to keep on an inordinately large competitive landscape, Sprout is and … Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Hootsuite

Sprout Social

Comparison of Listening/monitoring features of Hootsuite and Sprout Social
Feature	Hootsuite 6.6 275 Ratings	Sprout Social 7.6 87 Ratings
Boolean keyword searches	6.0185 Ratings	7.465 Ratings
Filtering out noise/spam	5.9193 Ratings	7.276 Ratings
Sentiment analysis	6.1187 Ratings	7.156 Ratings
Broad channel coverage	8.5255 Ratings	8.765 Ratings

Comparison of Publishing features of Hootsuite and Sprout Social
Feature	Hootsuite 7.5 383 Ratings	Sprout Social 8.5 110 Ratings
Content planning and scheduling	8.9382 Ratings	9.5110 Ratings
Audience targeting	6.5260 Ratings	7.687 Ratings
Content optimization	7.0312 Ratings	8.296 Ratings
Workflow management	7.8322 Ratings	8.796 Ratings

Comparison of Engagement features of Hootsuite and Sprout Social
Feature	Hootsuite 7.8 308 Ratings	Sprout Social 8.0 100 Ratings
Automated routing and prioritization	7.4220 Ratings	7.962 Ratings
Customer interaction histories	7.6237 Ratings	8.088 Ratings
Bulk actions	8.3265 Ratings	8.185 Ratings

Comparison of Marketing features of Hootsuite and Sprout Social
Feature	Hootsuite 7.4 295 Ratings	Sprout Social 7.2 78 Ratings
Lead generation	6.3177 Ratings	7.257 Ratings
Content marketing	8.2263 Ratings	8.474 Ratings
Paid media management	7.6175 Ratings	6.23 Ratings
Campaigns and promotions	7.6225 Ratings	7.24 Ratings

Comparison of Channel coverage/integration features of Hootsuite and Sprout Social
Feature	Hootsuite 9.2 376 Ratings	Sprout Social 8.6 110 Ratings
Twitter	9.0344 Ratings	9.098 Ratings
Facebook	9.7360 Ratings	9.2109 Ratings
LinkedIn	9.5314 Ratings	9.0100 Ratings
Google+	8.960 Ratings	7.636 Ratings
Instagram	9.7316 Ratings	9.199 Ratings
Pinterest	9.2161 Ratings	8.633 Ratings
YouTube	8.4149 Ratings	8.01 Ratings

Comparison of Reporting/analytics features of Hootsuite and Sprout Social
Feature	Hootsuite 8.0 306 Ratings	Sprout Social 8.8 111 Ratings
Campaign success analytics	8.4282 Ratings	8.8103 Ratings
Real-time tracking	7.6282 Ratings	8.6100 Ratings
Competitor analysis	8.0189 Ratings	8.889 Ratings

Comparison of Account management features of Hootsuite and Sprout Social
Feature	Hootsuite 7.7 316 Ratings	Sprout Social 7.8 104 Ratings
Role-based user permissions & privileges	8.7268 Ratings	7.999 Ratings
Mobile access	6.8294 Ratings	7.892 Ratings

User Ratings
	Hootsuite	Sprout Social
Likelihood to Recommend	8.0 (444 ratings)	8.7 (168 ratings)
Likelihood to Renew	8.6 (89 ratings)	9.5 (65 ratings)
Usability	9.0 (83 ratings)	8.6 (95 ratings)
Availability	9.8 (21 ratings)	7.7 (8 ratings)
Performance	9.8 (19 ratings)	8.0 (7 ratings)
Support Rating	7.0 (263 ratings)	4.2 (38 ratings)
In-Person Training	6.0 (1 ratings)	- (0 ratings)
Online Training	9.0 (17 ratings)	7.3 (3 ratings)
Implementation Rating	8.0 (39 ratings)	10.0 (11 ratings)
Configurability	7.2 (3 ratings)	- (0 ratings)
Ease of integration	7.6 (2 ratings)	7.8 (23 ratings)
Product Scalability	8.1 (3 ratings)	- (0 ratings)
Vendor post-sale	8.9 (3 ratings)	9.1 (1 ratings)
Vendor pre-sale	8.3 (18 ratings)	9.1 (1 ratings)