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Hootsuite vs. Tailwind

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Hootsuite

1,188 Reviews and Ratings

Tailwind

34 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Hootsuite

    Score7.9 out of 10
    		N/AHootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…

    $149

    per month Starts at 1 user, 5 social accounts

    Tailwind

    Score4 out of 10
    		N/ATailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.

    $14.99

    per month

    Pricing
    HootsuiteTailwind
    Editions & Modules
    Standard
    $99
    per month (billed annually) Starts at 1 user, 10 social accounts
    Advanced
    $249
    per month (billed annually) Starts at 1 user, unlimited social accounts
    Enterprise
    Custom Pricing
    per year
    Free
    $0
    billed annually
    Pro
    $24.99
    per month 1 user and profile
    Advanced
    $49.99
    per month 2 users and profiles
    Max
    $99.99
    per month 5 users and 3 profiles
    Tailwind Communities
    $119.88
    billed annually
    Offerings
    Pricing Offerings
    HootsuiteTailwind
    Free Trial
    YesNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsPlans can be paid monthly or annually, with a discount for annual pricing.—
    More Pricing Information
    Community Pulse
    HootsuiteTailwind
    Considered Both Products
    Hootsuite
    Ashley Pacheco, MBA
    Founder in Corporate at Common Cents Lifestyle (Publishing, 1-10 employees)
    Chose Hootsuite
    I chose Hootsuite because it has more capability to post to different platforms, unlike Tailwind, which only does really two (you can post to Instagram and Facebook, but you can't customize them between the two). I like all the capabilities that Hootsuite has to integrate with …
    Incentivized
    Tailwind
    Joanna Knight
    Recruiter in Human Resources at Girls Scouts Western Pennsylvania (Program Development, 1001-5000 employees)
    Chose Tailwind
    At this time our marketing team does have and uses both Hootsuite and Tailwinds, but for Pinterest and blog management/analytics, Tailwind is superior. We chose tailwinds based on the excellent reviews and also the need we had to manage our creative outlets better.
    Incentivized
    Verified User
    Chose Tailwind
    When I was looking for a solution for Instagram, neither Buffer nor Hootsuite were offering the ability to post directly to Instagram. That may have changed recently, but in my opinion, Tailwind is a much more user-friendly, less (unnecessarily) complex solution for Instagram …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    HootsuiteTailwind
    Listening/monitoring
    Comparison of Listening/monitoring features of Hootsuite and Tailwind
    Feature
    Hootsuite
    6.6
    275 Ratings
    Tailwind
    9.2
    4 Ratings
    Boolean keyword searches6.0185 Ratings9.52 Ratings
    Filtering out noise/spam6.0193 Ratings8.93 Ratings
    Sentiment analysis6.1187 Ratings8.94 Ratings
    Broad channel coverage8.5255 Ratings9.44 Ratings
    Publishing
    Comparison of Publishing features of Hootsuite and Tailwind
    Feature
    Hootsuite
    7.5
    383 Ratings
    Tailwind
    1.0
    11 Ratings
    Content planning and scheduling8.9382 Ratings1.011 Ratings
    Audience targeting6.5260 Ratings1.08 Ratings
    Content optimization6.9312 Ratings1.011 Ratings
    Workflow management7.7322 Ratings1.09 Ratings
    Engagement
    Comparison of Engagement features of Hootsuite and Tailwind
    Feature
    Hootsuite
    7.8
    308 Ratings
    Tailwind
    1.0
    9 Ratings
    Automated routing and prioritization7.4220 Ratings1.07 Ratings
    Customer interaction histories7.6237 Ratings1.04 Ratings
    Bulk actions8.3265 Ratings1.07 Ratings
    Marketing
    Comparison of Marketing features of Hootsuite and Tailwind
    Feature
    Hootsuite
    7.4
    295 Ratings
    Tailwind
    7.7
    7 Ratings
    Lead generation6.3177 Ratings9.76 Ratings
    Content marketing8.1263 Ratings1.07 Ratings
    Paid media management7.6175 Ratings10.05 Ratings
    Campaigns and promotions7.6225 Ratings10.05 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Hootsuite and Tailwind
    Feature
    Hootsuite
    9.2
    376 Ratings
    Tailwind
    1.0
    11 Ratings
    Twitter9.0344 Ratings00 Ratings
    Facebook9.7360 Ratings1.01 Ratings
    LinkedIn9.5314 Ratings00 Ratings
    Google+8.960 Ratings00 Ratings
    Instagram9.7316 Ratings1.07 Ratings
    Pinterest9.2161 Ratings1.011 Ratings
    YouTube8.4149 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Hootsuite and Tailwind
    Feature
    Hootsuite
    8.0
    306 Ratings
    Tailwind
    6.8
    9 Ratings
    Campaign success analytics8.4282 Ratings1.08 Ratings
    Real-time tracking7.6282 Ratings9.87 Ratings
    Competitor analysis8.0189 Ratings9.76 Ratings
    Account management
    Comparison of Account management features of Hootsuite and Tailwind
    Feature
    Hootsuite
    7.8
    316 Ratings
    Tailwind
    3.0
    8 Ratings
    Role-based user permissions & privileges8.7268 Ratings1.07 Ratings
    Mobile access6.8294 Ratings5.17 Ratings
    User Ratings
    HootsuiteTailwind
    Likelihood to Recommend
    8.0
    (444 ratings)
    1.0
    (12 ratings)
    Likelihood to Renew
    8.6
    (89 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (83 ratings)
    1.0
    (2 ratings)
    Availability
    9.8
    (21 ratings)
    -
    (0 ratings)
    Performance
    9.8
    (19 ratings)
    -
    (0 ratings)
    Support Rating
    7.0
    (263 ratings)
    10.0
    (1 ratings)
    In-Person Training
    6.0
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.0
    (17 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.0
    (39 ratings)
    -
    (0 ratings)
    Configurability
    7.2
    (3 ratings)
    -
    (0 ratings)
    Ease of integration
    7.6
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    8.1
    (3 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.9
    (3 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.3
    (18 ratings)
    -
    (0 ratings)