#1 most frequent
United States of America
45.4%1,212 installations of 2,669
What is Tailwind?
Tailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.
Categories & Use Cases
Videos
Top Performing Features
Paid media management
Users can manage and optimize paid social media posts across different channels.
Category average: 7.7
Campaigns and promotions
Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.
Category average: 7.8
Real-time tracking
The tool tracks mentions and comments in real-time.
Category average: 8.5
Areas for Improvement
Pinterest
The software allows users to monitor, publish and respond via Pinterest.
Category average: 8.4
Campaign success analytics
Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.
Category average: 8.6
Role-based user permissions & privileges
Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.
Category average: 8.7
Who Buys & Uses Tailwind
#2 most frequent
India
5.3%142 installations of 2,669
#3 most frequent
Germany
4.2%113 installations of 2,669
Most robust Pinterest scheduling tool available
Use Cases and Deployment Scope
Tailwind streamlines the process for staying active on Pinterest with the least amount of time and effort. Though there are definitely ways the platform can improve, it is still the best option for Pinterest managers to optimize their clients' presence on the platform, increasing both engagement and ultimately more sales.
Pros
- Scheduling Pins
- Spacing out repins
Cons
- In my opinion, Tailwind likes to introduce features no one asks for, while failing to address glitches with it's core functionality
- Return to their core use
- In my opinion, the Tailwind interface is not very user friendly and experiences glitches frequently
Return on Investment
- Tailwind has streamlined our workflow, requiring less time to complete the same tasks as before
Usability
Alternatives Considered
Canva, Later Social and Pinterest for Business
Don't waste your money and use another platform
Use Cases and Deployment Scope
We used it at the request of my vendors to have a Tailwind account to post to Pinterest. However, they seemed to have a lot of problems and missed posts that had to be then rescheduled. They also have a pin-developing system, which no one used as it was poorly designed, and they told me it was useless. The AI they also never used as it was useless, so it was just used as a way to schedule posts, so you're paying a lot of money just to schedule posts to Pinterest.
Pros
- schedule pins mostly at times you set but not perfect
- reschedule the pins it missed when you manually reset them
Cons
- non intuitive platform, poorly designed and poor information
- design system is useless and none of my vendors used it it was so bad.
- expensive as it was just used for scheduling pins.
- AI is a waste of time and you pay for something that is useless
- no refund policy. Once you pay they will never refund.
- They say they send a reminder 30 days before you resubscribe but that was not the case and I see lots of people have this same issue
- Support is atrocious lack understanding not just of there own platform but of what customers are using their platform for.
- Unethical company. Even when you cancel they still charge you.
Return on Investment
- The business had a negative impact on our business as its expensive
- It had a negative impact on our business as we needed to continue to reschedule missed posts and reconnect to Pinterest
- It had a negative impact on our business because they charge you for services that are useless like their design system and AI bandwagon product
Usability
Other Software Used
Metricool, OpenAI API, Upwork
Tailwind - the scheduler that used to be great
Use Cases and Deployment Scope
I have used Tailwind since 2017 in different capacities as Pinterest (and Tailwind itself) has changed over time. I used to use the scheduler extension, community boards, and analytics almost daily to schedule all of my pins, and it was great for that. However, as Pinterest's interests shifted, Tailwind changed, adding quite a few tools I don't have a use for. A year ago, I downgraded to the free version, as I felt like it just wasn't meeting my specific needs for the cost. I now use it solely to share 3-4 pins a month to communities.
Pros
- Pin creation and scheduling
- Sharing pins to communities
Cons
- Since an update a year or two ago, the website is slow and less intuitive
- They offer too many features that
- The lower pricing tiers should offer more value for cost and be available as monthly plans
- Analytics ("Insights") often don't work or aren't accurate
- The UI is a bit clunky across the board - from browser extensions to the dashboard and throughout the new website
Tailwind for Small, Up and Coming, Business
Pros
- Smart Loop is an online businesses BEST FRIEND. It makes promoting your product so easy and stress-free. I created our smart loop, and now I can add to it when we have success with a new post as well as schedule posts from the community.
- The interface of the program is extremely user-friendly. It makes scheduling posts, and as I've already stated, staying connected with the community, an absolute breeze!
- Tutorial videos on Tailwind are incredibly helpful. They walk you step by step through the features of Tailwind, so you don't miss a thing. They are always there for reference too, which is nice. This has been so helpful, so I didn't have to dedicate hours of learning a new product, but instead, it got straight to helping our business.
Cons
- The main menu could be a little more basic, then offering options to navigate away from the main screen. I feel the main screen jumps right into the product, which can be a bit overwhelming.
- The community features are nice, but it does take a bit of time to build your tribe. Perhaps there could be an algorithm that creates a tribe you can look through based on your content.
Return on Investment
- Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
- We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
- Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.
Social Media for Recruitment
Pros
- The extension for Chrome and Safari has been EXTREMELY helpful. Through research and continuing education, we frequently see information we'd like to share with our audience and the extension has made this so easy.
- The SmartLoop feature is great for times when we get busy and may not have the time to add new things to our queue. I know even if I had zero time to devote to social media that day, I was still active and getting information to our candidates.
- Interface is extremely user friendly. A lot of time these programs that are supposed to help us and bring ease to our workload are so complicated and intense that they cause more stress than they relieve. This is not true with Tailwind. Tailwind is easy to use and truly does take a load of stress off us as an organization.
Cons
- I can not wait for the day that Tailwind has a functionality for Twitter and Facebook, this would be my number one item for improvement.
Return on Investment
- Such a positive impact as it has definitely helped us grow our audience, our workplace community, and our overall following on social media.
- Return on Investment for sure because it has brought in several new employees.