Hootsuite vs. X Pro

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hootsuite
Score 7.9 out of 10
N/A
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from…
$99
per month (billed annually) Starts at 1 user, 10 social accounts
X Pro
Score 7.9 out of 10
N/A
Replacing the former TweetDeck, X Pro is a social media dashboard application for management of Twitter accounts.N/A
Pricing
HootsuiteX Pro
Editions & Modules
Standard
$99
per month (billed annually) Starts at 1 user, 10 social accounts
Advanced
$249
per month (billed annually) Starts at 1 user, unlimited social accounts
Enterprise
Custom Pricing
per year
No answers on this topic
Offerings
Pricing Offerings
HootsuiteX Pro
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsPlans can be paid monthly or annually, with a discount for annual pricing.
More Pricing Information
Community Pulse
HootsuiteX Pro
Considered Both Products
Hootsuite
Chose Hootsuite
Hootsuite has a much broader reach of social media channels. Hootsuite has kept their product up to date with technology. TweetDeck is just about dead if it isnt already
Chose Hootsuite
Hootsuite is great for managing multiple accounts across multiple platforms.
Chose Hootsuite
I used to use TweetDeck way back. Since finding Hootsuite I have not used any other products as I have found one that I like and that makes it easy and straightforward to schedule everything in one place which I could not do on TweetDeck, so they didn't really stack up that well.
Chose Hootsuite
Hootsuite exceeds any other social media management platform on the market in terms of usability and value. The interface simply suits the way I and my colleagues like to work.
Chose Hootsuite
Hootsuite's tabs make the interface easier to view and manage than the TweetDeck approach. I haven't looked at TweetDeck in some time though as I have been satisfied using Hootsuite for at least a decade now. I briefly looked into alternatives to Hootsuite a couple of years ago …
Chose Hootsuite
Honestly, it's been years since I used anything but Hootsuite. About five years ago, I did a bit of a vendor analysis and concluded that for my needs (which are primarily high-volume, high number of social media accounts), Hootsuite is the most cost-efficient option. However, …
Chose Hootsuite
Improvements to the user interface and responsiveness to user needs. Real-time messaging to alert users of network or functionality issues - I know you have my back. Constantly striving for user feedback to improve the product. You are client-centric.
Chose Hootsuite
Comparably, Sprout would be similar from a cost point but its interface is much smoother. Falcion.io is also similar, however, they have poor customer support.
Chose Hootsuite
Depending on how you use the service and what they sell you on, Hootsuite is subpar. The paid social management through Hootsuite is an option that isn't available in Reputation; however, Meta and other platforms now have improved their ability to do that in a central location …
Chose Hootsuite
There are some nice competitors out there, but the UI for Hootsuite is easy to understand, and easy for our non-technical team members to manage and use.
Chose Hootsuite
TweetDeck was used only briefly when I first began my role but I did not like the interface nearly as much as Hootsuite.
Chose Hootsuite
It’s great for the price - especially for global usage
Chose Hootsuite
I found TweetDeck's interface to be overwhelming and unintuitive. I also didn't feel it provided comparable functionality. My team likes SproutSocial, but I was already too comfortable to consider switching over from HootSuite, plus I believe it's more expensive and roughly …
Chose Hootsuite
Hootsuite works better than TweetDeck in that its functionality is greater. However to be fair, it has been a long time since I used the other product, and it may be much different now in terms of functionality. I think that Hootsuite also covers a lot of platforms, and at the …
Chose Hootsuite
Hootsuite has been an early adopter in the social media dashboard space and continues to add channels and adjust with changes in social media channel's API's. It's relatively low cost for smaller teams, and because it is not limited to one primary social channel, i.e., TweetDeck
Chose Hootsuite
TweetDeck is focused primarily on Twitter and while good at what it does it just can't compete against what all you can do with Hootsuite. There are a few other demos I tried of other software, but none of it really even rates a mention.
X Pro
Chose X Pro
We found TweetDeck was simpler to use and easier to navigate for handling tweets than Hootsuite. While it did not have the broader ability to handle multiple social media platforms, unlike Hootsuite, its ability to give you great oversight of many Twitter/X accounts at once …
Chose X Pro
When [it comes to] comparison I found all these platforms competitive and having great features altogether. All features are the same like monitoring, scheduling, Analysing but TweetDeck mainly analyzes on Twitter whereas on Hootsuite and Buffer, [it only] allows [you to] …
Chose X Pro
Several years ago I used the Hootsuite Free service. I found Tweetdeck to be preferable because of its user interface, and greater functionality. Moreover, I recall Hootsuite bombarding me with emails that were just irrelevant. TweetDeck just does what it does, without hassle. …
Chose X Pro
Unless you're using the paid version of Hootsuite, TweetDeck is far superior. Having no limits on the number of posts you can schedule is a big selling point. If you are on the paid version of Hootsuite, then you have more flexibility and the ability to manage multiple …
Chose X Pro
At this point, we do not need the other services that Hootsuite provides, though I am happy with that product. TweetDeck fulfills the perfect function we need for Twitter at this point.
Chose X Pro
TweetDeck is much cleaner and easier to utilize in Hootsuite. And, better yet, it is also free, which is nice. For budgetary purposes, would rather put it into ads and other mediums than paying for a software service.
Chose X Pro
I used to use both TweetDeck and Hootsuite to manage the Twitter accounts used by our company. However, TweetDeck offers simpler post editing options including the ability to insert pictures making it favorable for our purposes.
Chose X Pro
TweetDeck is comparative with the options available in Hootsuite Free edition, although the fact that Hootsuite allows you to monitor and publish on other platforms is more convenient. I created a TweetDeck account when I began using Meltwater Buzz as I missed the column views …
Chose X Pro
Tweetdeck much easier to use in functions. Hootsuite experiences often crashing.
Chose X Pro
Hootsuite - I've tried it 2 separate times but it was just overly complicated. At the time it also didn't have a better way to access it, like Tweetdeck Chrome app. Also compared to the regular Twitter site, it's much quicker and doesn't hide images. You can view about 7 …
Chose X Pro
I like TweetDeck much better than Hootsuite or Sprout Social because of its endless customizing features. Being able to make very specific columns allows for a better user experience and more opportunities for your business. These very niche options are why I chose TweetDeck …
Chose X Pro
Sprinklr is a one-stop space for all social media platforms and Tweetdeck only offers use with Twitter. However, Sprinklr has been unreliable for us in the past for scheduled posts and is a bit more complicated to navigate - hence we alternate between TweetDeck and Sprinklr. Spr…
Chose X Pro
I've used HootSuite and HubSpot's Social Inbox. I would say that TweetDeck ranks third amongst them. TweetDeck is ideal for beginners and as they become more advanced they might want to turn to HootSuite or HubSpot for more features and integrations and analytics. If you're …
Chose X Pro
Complaint about this drop-down list -- it is too long.
Chose X Pro
I felt that HootSuite is similar to TweetDeck in many ways, however I found HootSuite to be more difficult to navigate and at times.
Chose X Pro
TweetDeck was my choice over HootSuite because I found it to be more affordable and easier to use.
Features
HootsuiteX Pro
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Hootsuite
6.6
Ratings
16% below category average
X Pro
-
Ratings
Boolean keyword searches6.00 Ratings00 Ratings
Filtering out noise/spam5.90 Ratings00 Ratings
Sentiment analysis6.10 Ratings00 Ratings
Broad channel coverage8.40 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Hootsuite
7.5
Ratings
7% below category average
X Pro
-
Ratings
Content planning and scheduling8.90 Ratings00 Ratings
Audience targeting6.50 Ratings00 Ratings
Content optimization7.00 Ratings00 Ratings
Workflow management7.80 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Hootsuite
7.8
Ratings
2% below category average
X Pro
-
Ratings
Automated routing and prioritization7.40 Ratings00 Ratings
Customer interaction histories7.60 Ratings00 Ratings
Bulk actions8.30 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Hootsuite
7.4
Ratings
5% below category average
X Pro
-
Ratings
Lead generation6.40 Ratings00 Ratings
Content marketing8.20 Ratings00 Ratings
Paid media management7.60 Ratings00 Ratings
Campaigns and promotions7.60 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Hootsuite
9.2
Ratings
9% above category average
X Pro
-
Ratings
Twitter9.00 Ratings00 Ratings
Facebook9.70 Ratings00 Ratings
LinkedIn9.50 Ratings00 Ratings
Google+8.90 Ratings00 Ratings
Instagram9.70 Ratings00 Ratings
Pinterest9.20 Ratings00 Ratings
YouTube8.40 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Hootsuite
8.0
Ratings
1% above category average
X Pro
-
Ratings
Campaign success analytics8.40 Ratings00 Ratings
Real-time tracking7.60 Ratings00 Ratings
Competitor analysis8.00 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Hootsuite
7.7
Ratings
4% below category average
X Pro
-
Ratings
Role-based user permissions & privileges8.70 Ratings00 Ratings
Mobile access6.80 Ratings00 Ratings
Best Alternatives
HootsuiteX Pro
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Sprinklr Social
Sprinklr Social
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HootsuiteX Pro
Likelihood to Recommend
8.0
(0 ratings)
8.0
(0 ratings)
Likelihood to Renew
8.6
(0 ratings)
7.1
(0 ratings)
Usability
9.0
(0 ratings)
8.0
(0 ratings)
Availability
9.8
(0 ratings)
8.4
(0 ratings)
Performance
9.8
(0 ratings)
8.0
(0 ratings)
Support Rating
7.0
(0 ratings)
8.0
(0 ratings)
In-Person Training
6.0
(0 ratings)
-
(0 ratings)
Online Training
9.0
(0 ratings)
-
(0 ratings)
Implementation Rating
8.0
(0 ratings)
10.0
(0 ratings)
Configurability
7.2
(0 ratings)
-
(0 ratings)
Ease of integration
7.6
(0 ratings)
-
(0 ratings)
Product Scalability
8.1
(0 ratings)
-
(0 ratings)
Vendor post-sale
8.9
(0 ratings)
-
(0 ratings)
Vendor pre-sale
8.3
(0 ratings)
-
(0 ratings)
User Testimonials
HootsuiteX Pro
Likelihood to Recommend
Hootsuite is a great tool and we prefer it to some of the others out there. The only negative is the price point and the fact that it keeps going up with no regard to the small non-profits that have been using it for years. After mentioning that the system is great and the fact that we can integrate and customize the posting for each social media site without having to be jumping from one system to the other makes it ideal for a small team doing multiple projects or things at the same time.
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TweetDeck is very useful in an industry that requires the gathering of news and sharing of one's own content. We use it on a daily basis to keep track of breaking stories and key trends to inform what content we produce. After this content is produced and published, we then push it on social using TweetDeck. While many things are posted immediately, we also schedule a lot of content throughout the day to ensure 24-hour coverage. The platform is remarkably suited to this job, more so than the native web client.
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Pros
  • The product has a really interactive media library which is very helpful even when we are out of images.
  • Customer support of this tool is also very understandable and interactive due to which the experience goes very smoothly.
  • It would not be wrong to say that the usability of this product is one of the greatest strengths of Hootsuite.
  • With this tool modification of scheduled posts is just so simple and easy to do which yields great results as well.
Read full review
  • TweetDeck provides a detailed snapshot of your timeline and mentions in one view.
  • TweetDeck allows for scheduling across multiple accounts, and shows when each tweet is ready for publish.
  • TweetDeck allows you to customize the information you see for each account. If you don't want to see mentions but do want to see DMs for a certain account, you can do that.
Read full review
Cons
  • Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
  • We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts
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  • Muting in lists - I have several lists, but I am only allowed to mute in a home feed. I would like to mute things not just in home, but in lists as well.
  • I have no other complaints. I really love Tweetdeck.
Read full review
Likelihood to Renew
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
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As I previously mentioned, if TweetDeck were to increase some features and integrations, cleaned up its interface, and developed a tool to measure ROI, it would remain competitive with HootSuite and Hubspot. Altogether, it is an effective tool for the job of scheduling and monitoring your impact on Twitter, it falls behind other competitors that offer a more robust solution.
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Usability
Hootsuite is probably the easiest to use social media scheduler of all the ones that I've used. It's been easy to teach clients how to use the software themselves and it can be accessed easily on anyone's phone through their mobile app. Highly recommend for anyone that wants a software that is easy to learn!
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I think TweetDeck is very easy to use and set up. If you've used Twitter or X before, you will be able to easily understand how to use TweetDeck, as they base their UX/UI on the real platform. It has a similar look and feel, though you can do much more when logged into a single account on the platform.
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Reliability and Availability
Gliches have made it a bit of a bind, particularly when you just want to 'click and send' a web article after you have read it - and then you have to deal with support (a great team but not always able to solve the problems with the gliches). Gliches with it loading properly, gliches with 'double ups in FB on the posts (the personal page and the business page if both clicked will lead to 2 lots of postings to each page!)
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TweetDeck tends to be available for use majority of the time...however, I've had times where it would get stuck in a loop and then post my Tweet multiple times.
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Performance
HootSuite does everything it is designed to do very well: the product's performance is very reliable and efficient. Like other tools, there is always a room for new developments and updates, and the HootSuite team recognizes this and focuses on new development as well.
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Besides posting multiple times when stuck in a loop not other real issues.
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Support Rating
I can manage all of my accounts on one site! It's absolutely amazing!
The dashboard is helpful to see how you are doing as well. Still
getting to understand the analytics and may need to reach out for help
on this
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TweetDeck is a great platform for using Twitter, and I heartily recommend it to anyone who continues to use the native client. Having both a web client and application means it can be used anywhere and on any computer, even if you are unable to install applications on your PC. For any news editor who needs to keep tabs on the latest news and promote your own content - TweetDeck is a must-have.
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In-Person Training
Very easy to teach and learn
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No answers on this topic
Online Training
Would rate it a 10. We received two hours of online training and it was of very high-quality. HootSuite also offers HootSuite University which is an extremely comprehensive training portal with self-paced quizzes, training webinars and videos, best-practice papers, product certification, and access to a network of external experts. This is a fantastic resource.
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No answers on this topic
Implementation Rating
Simple and easy to use, and have never had any issues. We like how it saves me time and allows me to plan in advance. I plan on using this for as long as I can and will encourage others to use it too. If you haven't tried it you should. I hope my review is helpful to everyone.
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Easy download and launch of application.
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Alternatives Considered
Hootsuite offers a wide range of tools at a somewhat steeper cost. If you manage multiple platforms and want to survey the content being shared and interacted with across all of them, Hootsuite seems to have an easier platform to do that with. HubSpot CRM allows us to integrate our social platforms into our existing CRM, which is a cost saver, but Hootsuite is social media-focused, so the set-up is easier.
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We found TweetDeck was simpler to use and easier to navigate for handling tweets than Hootsuite. While it did not have the broader ability to handle multiple social media platforms, unlike Hootsuite, its ability to give you great oversight of many Twitter/X accounts at once meant it was the ideal tool for that platform. Hootsuite, however, has deeper sophistication and opportunities for social media managers looking to handle everything in one place.
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Scalability
It does more than I need.
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No answers on this topic
Return on Investment
  • Hootsuite has positively improved our overall engagement of our accounts. We went from an average of a 5% engagement rate across all accounts to a 12% engagement.
  • Hootsuite has positively improved our ability to target certain demographics on social media advertising through their analytics. We have seen CTR increase of 2% which is impressive for our industry.
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  • As an intern it is much easier to get through social media posting and move on to other tasks with a scheduling tool like TweetDeck.
  • Although TweetDeck helps our small staff stay very active on social media, it is not an integral part of what we do on our site. Instead, it helps the team focus on creating content by cutting down time spent managing social media accounts.
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ScreenShots

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.