Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing.
The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
$39
per month 100 daily sessions
Lyssna
Score 7.5 out of 10
N/A
Lyssna (formerly UsabilityHub) is a user research platform used to test digital products with real users and gain insights into their audience. Its tools and features help Lyssna to optimize users' designs and create more engaging user-friendly experiences. Lyssna is a research platform, offering a broad range of testing features including: Five Second Testing - Used to quickly test the effectiveness of landing pages, messaging and designs by showing users a…
$0
3 seats included
Pricing
Hotjar
Lyssna
Editions & Modules
Hotjar Observe - Plus
$39
per month 100 daily sessions
Hotjar Ask - Plus
$59
per month 250 monthly responses
Hotjar Ask - Business
$79
per month Starting from 500 monthly responses
Hotjar Observe - Business
$99
per month Starting from 500 daily sessions
Hotjar Scale - Business
$213
per month Starting from 500 daily sessions
Hotjar Ask - Scale
Contact Sales
per month unlimited volume
Free
$0
3 seats included
Basic
$89
per month 3 seats included, maximum 10 seats
Pro
$199
per month 3 seats included, maximum 15 seats
Enterprise
Contact Sales
custom seats
Offerings
Pricing Offerings
Hotjar
Lyssna
Free Trial
Yes
Yes
Free/Freemium Version
Yes
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
Discount available for annual pricing.
Discount available for annual plan. Panel responses are priced seperately.
UsabilityHub provides very fast, short responses to specific questions about a static image of a website. This is useful for checking what is most prominent on a page, what they would click on, what they see/read within the first 5 seconds of landing etc. WhatUsersDo is a …
Maze has a more comprehensive reporting presentation compared to Usabilityhub. Maze's interface is clean and modern but it lacks a simple intuitive testing set found in UsabilityHub. The terminology of a Maze is slightly confusing, flow tests are integrated with only Figma, Xd, …
Like UsabilityHub, VWO is a testing platform but it tests against a site's users, not a set pool of testers. There is more flexibility for testing with VWO as you could use a WYSIWIG/edit HTML/CSS to make changes to a live site vs. UsabilityHub where'd you have to upload image …
Hotjar is well suite for organizations that want to get a good glimpse into user behavior on their websites. The tool is easily installed through Google Tag Manager, and then users simply select which pages or paths they want the tool to analyze. After a few days, users can start seeing patterns develop, helping them understand what areas of the user journey flow they need to test out and improve. Hotjar is primarily for web-based experiences, not for mobile applications and other non-web digital applications.
I think it's well suited to any scenario where something requires feedback, whether it's exploratory feedback of current designs or validation that a new design solves a problem & additional feedback can be gathered to make it even better. I'd recommend UsabilityHub to anybody who isn't 100% sure on a design, and if they are, they need to use it to confirm that certainty.
Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
Hotjar has a poll function, so you can have polls on your website.
The video recording feature is very slow to use. I know there is a very powerful process going on (saving your CSS and the DOM movements you make) but anyway it's slow to use.
Hotjar itself is heavy and has effects on your load times. This is a very important issue and I hope they're working on that.
Adding more segmentation would be nice. For example, being able to connect your API or more information to show relevant polls or feedback buttons to certain users. Aggregated info is hard to process.
Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.
So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.
Due to its simplicity and design it is really easy to navigate. You can clearly understand which sections you have completed and which are still left to be done. It is also really easy to change ordering of content etc, which I have found hasn’t been an option in other tools which means it is a really lengthy task of rewriting all of the tasks or questions to get them in the correct order that is desired.
Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
Compared to Sprig and Usabilla, Hotjar has robust functionality. Again, as stated earlier, the ability to summarize rage clicks, trigger recordings for a/b experiments, and run intercept surveys on mobile is very useful. Hotjar is also noticeably more intuitive to use than Usabilla, with a cleaner interface and navigation.
Maze has a more comprehensive reporting presentation compared to Usabilityhub. Maze's interface is clean and modern but it lacks a simple intuitive testing set found in UsabilityHub. The terminology of a Maze is slightly confusing, flow tests are integrated with only Figma, Xd, Invision, Sketch, and Marvel prototypes. The final test interface shown to users is confusing and could have been simpler like UsabilityHub.
Our UX team can now use hard data to back up and validate design decisions that we make. Our role as usability experts is becoming more respected and integral to business objectives because we now have data that can back up our field of study and prove that our roles are demonstrably useful and necessary.
HotJar allows our small team of 3 UX designers to get research data as if we were a much larger team. Instead of painstakingly using our time to do guerrilla research, endless user observations, and other types of manual testing, we can now get a significant portion of our data from HotJar.
Using HotJar is actually giving our team a sense of excitement and enjoyment in our day-to-day usability work. Instead of seeing UX as a chore, HotJar is making data gathering and analyzing more fun, because we can see tangible results from a much larger pool of user/user-data than we could in the past.
