WhatUsersDo by UserTesting is a platform that, according to the vendor, helps businesses gain insights into the experiences of their customers. It is designed to be suitable for organizations of all sizes, from small startups to large enterprises. The platform is utilized by professionals in various industries, including UX/UI designers, product managers, marketing professionals, customer experience managers, e-commerce companies, digital product teams, design teams, and executives.
Key Features
Comprehensive Solution: According to the vendor, WhatUsersDo provides a solution for businesses to integrate customer feedback and human insight across their organization. It aims to help build a customer-driven organization that delivers exceptional experiences.
Customer Experience Understanding: The platform allows organizations to gain a deeper understanding of customer needs and perspectives, with the aim of effectively integrating insights and tying them back to tangible business results.
Experience Research Industry Report: According to the vendor, WhatUsersDo offers insights from a survey of 1,857 professionals worldwide on how organizations can keep their experience customer-centric. This industry report provides information to help businesses stay ahead of customer expectations.
Fast and Quality Insights: The intuitive platform of WhatUsersDo aims to enable teams to gather fast and high-quality insights, regardless of their level of experience. It allows businesses to test any experience, anytime, and anywhere.
Target Audience Connection: WhatUsersDo aims to enable businesses to connect with their target audiences through a diverse and global network of contributors in over 40 countries. This feature is intended to minimize risks in company priorities and resource allocation.
Effective Integration of Insights: The platform provides guidance and a framework for simple and large-scale deployments, according to the vendor. It offers best practices, in-person onboarding, and technical support to help teams integrate insights effectively.
Customer Journey Insights: WhatUsersDo allows for the collection of human insights throughout the entire customer journey. It provides pre-designed templates by research experts that can be used as-is, customized, or serve as inspiration for future projects.
Additional Information Resources: In addition to its core features, WhatUsersDo offers a range of digital resources such as blogs, customer stories, guides, industry reports, podcasts, and a template gallery. Users can also access a privacy center, customer terms, export overview, bug bounty program, and more.
Benchmarking Performance: With WhatUsersDo, businesses can benchmark their experiences over time and against their competitors, aiming to identify areas for improvement and measure the impact of changes made.
Targeting Diverse Audiences: The platform allows businesses to quickly find and reach their target audiences from purpose-built networks or partner networks, according to the vendor. This feature aims to ensure that research studies include a representative sample of users from different demographics and backgrounds.
