Hotjar vs. Mixpanel

Mixpanel

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Hotjar	Score8.3 out of 10	N/A	Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.	$39 per month 100 daily sessions
Mixpanel	Score8.7 out of 10	N/A	Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…	$0 per month

Pricing

Hotjar

Mixpanel

Hotjar Observe - Plus: $39
per month 100 daily sessions
Hotjar Ask - Plus: $59
per month 250 monthly responses
Hotjar Ask - Business: $79
per month Starting from 500 monthly responses
Hotjar Observe - Business: $99
per month Starting from 500 daily sessions
Hotjar Scale - Business: $213
per month Starting from 500 daily sessions
Hotjar Ask - Scale: Contact Sales
per month unlimited volume

Free: $0
per month
Growth: $17
per month
Enterprise: Contact sales

Pricing Offerings
Hotjar	Mixpanel
Free Trial
Yes	No
Free/Freemium Version
Yes	Yes
Premium Consulting/Integration Services
No	No

No setup fee

Discount available for annual pricing.

Mixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!

Community Pulse
Key User Insights
	Hotjar	Mixpanel
Considered Both Products	Contentsquare Ramón Carmona Medina Co-Founder and CMO in Marketing at Bussi (Transportation/Trucking/Railroad, 11-50 employees) Chose Hotjar Ok Hotjar is more comparable with CrazyEgg, we haven't really [used] CrazyEgg since we get everything we need with Hotjar and the tools work just perfect, let's say HotJar is a very polished product and that's why we haven't changed it.Normal analytics like Google Analytics … Incentivized Helpful? Gideon Taub Founder in Corporate at Pinkaloo Technologies (Computer Software, 1-10 employees) Chose Hotjar I haven't seen a solution that visualizes the user experience and interactions in the way that Hotjar does, creating a video of how each user progressed through our app. Mixpanel and Google Analytics are leaders in the space but we've found the visual elements of Hotjar to be … Incentivized Helpful?	Mixpanel Michael Ball-Marian Intrapreneur, Internal Startup Co-Founder at CA Technologies (Computer Software, 10,001+ employees) Chose Mixpanel Mixpanel got lots of praise from trusted colleagues. And they were right. It is powerful, affordable, and easy to use. It integrates with Segment which made it very easy for us to implement multiple metrics tools. It has great visuals and powerful Incentivized Helpful? Neha Verma Product Evangelist in Marketing at CutShort (Internet, 1-10 employees) Chose Mixpanel We also use Google Analytics. However, mixpanel is little better because the UI is smooth and data sorting can be done easily as compared to GA. Incentivized Helpful? Verified User Chose Mixpanel Haven't used any direct competitors at the moment as they didn't exist when we first started using MP. That said, it looks like there are a lot of new up-and-coming tools which will be able to do certain things better than mixpanel - if not all of them. Examples include … Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

User Ratings
	Hotjar	Mixpanel
Likelihood to Recommend	10.0 (104 ratings)	9.0 (50 ratings)
Likelihood to Renew	5.1 (2 ratings)	10.0 (13 ratings)
Usability	9.7 (6 ratings)	9.0 (2 ratings)
Support Rating	9.6 (4 ratings)	1.0 (8 ratings)
Online Training	- (0 ratings)	8.0 (2 ratings)
Implementation Rating	- (0 ratings)	8.9 (3 ratings)
Ease of integration	9.0 (1 ratings)	- (0 ratings)

Hotjar vs. Mixpanel

Hotjar

Mixpanel

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