Hotjar vs. UserTesting

Hotjar

347 Reviews and Ratings

UserTesting

298 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Hotjar	Score8.3 out of 10	N/A	Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.	$39 per month 100 daily sessions
UserTesting	Score8 out of 10	N/A	UserTesting helps UX researchers, designers, product teams, and marketers gather actionable insights through research, testing, and feedback. With a network of real people ready to share their perspectives, UserTesting enables organizations to make customer-first decisions at scale.	N/A

Pricing

Hotjar

UserTesting

Hotjar Observe - Plus: $39
per month 100 daily sessions
Hotjar Ask - Plus: $59
per month 250 monthly responses
Hotjar Ask - Business: $79
per month Starting from 500 monthly responses
Hotjar Observe - Business: $99
per month Starting from 500 daily sessions
Hotjar Scale - Business: $213
per month Starting from 500 daily sessions
Hotjar Ask - Scale: Contact Sales
per month unlimited volume

No answers on this topic

Pricing Offerings
Hotjar	UserTesting
Free Trial
Yes	Yes
Free/Freemium Version
Yes	No
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

Discount available for annual pricing.

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Community Pulse
Key User Insights
	Hotjar	UserTesting
Considered Both Products	Contentsquare Verified User Chose Hotjar Hotjar was significantly cheaper for us, and they’ve been brilliant at honouring their legacy pricing model which is much cheaper up until recently. We find that Hotjar also offers a wider range of tools that we would otherwise need to pay more for elsewhere like surveys. The … Incentivized Helpful? Lee Preston Conversion Rate Optimisation Consultant in Marketing at Worship CRO (Marketing & Advertising, 11-50 employees) Chose Hotjar I've also used Sessioncam which is great but it's more of an enterprise tool (and pricing) and it's a bit more difficult to use Incentivized Helpful?	UserTesting Verified User Chose UserTesting UserTesting is better than Hotjar interviews; its tools for creating unmoderated tests and analyzing feedback are superior. Incentivized Helpful? Verified User Chose UserTesting Ease of use, features are consolidated in one platform versus the likes of Hotjar for example where it's one-sided in finding frictions on our user experience. Ethnio is another good tool however, there are 2 separate tools I have to use to get the scheduling and the actual … Incentivized Helpful? Verified User Chose UserTesting UserTesting is probably the most polished with the largest tester pool, fastest turnaround, and great tools for both moderated and unmoderated tests. Userlytics is a solid alternative, especially for the budget-conscious. It supports usability testing on lots of devices, and … Incentivized Helpful? Verified User Chose UserTesting They all have different needs but we used the others to try and do what we wanted before we switched to UserTesting. we wanted to utilize as much of our audience as possible before but we noticed that people who had familiarity with our products would breeze through the testing. Incentivized Helpful? Shaina Carvalho Design Lead in Product Management at Lift Ventures (E-Learning, 11-50 employees) Chose UserTesting The large audience pool, unlimited testing and intuitive platform Incentivized Helpful? Verified User Chose UserTesting In terms of overall cost and value, UserTesting stacks up well. While the platform's overall usability could be improved, and it lacks certain features that other platforms offer, we could not find a better platform for quick, reliable insights in a recent comparison. Incentivized Helpful? Rayssa Araújo UX Research Sr. Manager in Research & Development at BFA Industries (Cosmetics, 1001-5000 employees) Chose UserTesting I wasn't the person who selected Usertesting, but I did use this in previous company so I was aware of their capabilities. I really enjoy how usertesting applies their research methods and have a greater support. The UserZoom was easy to handle but I don't remember how it was … Incentivized Helpful? Verified User Chose UserTesting UserTesting best fills the need for quality feedback on all our existing and concept designs. Incentivized Helpful? Linda Borghesani Sr UX Researcher at Constant Contact (Computer Software, 501-1000 employees) Chose UserTesting We have evaluated other tools including Validately, Loop11, LookBack, UserZoom. Some have more features and capabilities, but UserTesting seems to have the best user panel. It is also hard to switch from a tool, as you lose all the data that lives within the tool. For now we … Incentivized Helpful? Tom Davies Product Marketing Manager in Marketing at TransferWise (Financial Services, 501-1000 employees) Chose UserTesting We have only run in-person focus groups, these are the only alternatives to UserTesting that I am aware of. And they're not as good, if you're sitting over someone's shoulder watching them, they aren't likely to act as they would on their own. Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

User Ratings
	Hotjar	UserTesting
Likelihood to Recommend	10.0 (104 ratings)	8.1 (179 ratings)
Likelihood to Renew	5.1 (2 ratings)	8.4 (8 ratings)
Usability	9.7 (6 ratings)	8.1 (157 ratings)
Availability	- (0 ratings)	9.1 (1 ratings)
Performance	- (0 ratings)	9.1 (1 ratings)
Support Rating	9.6 (4 ratings)	8.3 (157 ratings)
Implementation Rating	- (0 ratings)	4.6 (4 ratings)
Configurability	- (0 ratings)	7.3 (1 ratings)
Ease of integration	9.0 (1 ratings)	- (0 ratings)
Product Scalability	- (0 ratings)	7.3 (1 ratings)
Vendor post-sale	- (0 ratings)	9.1 (1 ratings)
Vendor pre-sale	- (0 ratings)	9.1 (1 ratings)