Hotjar vs. VWO

Hotjar

347 Reviews and Ratings

VWO

195 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Hotjar	Score8.3 out of 10	N/A	Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.	$39 per month 100 daily sessions
VWO	Score7.7 out of 10	N/A	VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion…	$49 per month

Pricing

Hotjar

VWO

Hotjar Observe - Plus: $39
per month 100 daily sessions
Hotjar Ask - Plus: $59
per month 250 monthly responses
Hotjar Ask - Business: $79
per month Starting from 500 monthly responses
Hotjar Observe - Business: $99
per month Starting from 500 daily sessions
Hotjar Scale - Business: $213
per month Starting from 500 daily sessions
Hotjar Ask - Scale: Contact Sales
per month unlimited volume

Subscription: $99.00
per month
TESTING: Get a Demo
The classic VWO A/B testing solution
CONVERSION OPTIMIZATION: Get a Demo
The all-in-one platform for all your optimization needs
ENTERPRISE: Get a Demo
Customized solution with advanced AB testing and conversion optimization capabilities

Pricing Offerings
Hotjar	VWO
Free Trial
Yes	Yes
Free/Freemium Version
Yes	No
Premium Consulting/Integration Services
No	Yes

No setup fee

No setup fee

Discount available for annual pricing.

—

Community Pulse
Key User Insights
	Hotjar	VWO
Considered Both Products	Contentsquare Verified User Chose Hotjar Hotjar gives us what we need at no cost - great for a small organization. We used VWO when we worked with an agency for some marketing needs. It was a really useful tool that essentially does what Hotjar does for us, but it was cost prohibitive once we were no longer working … Incentivized Helpful? Verified User Chose Hotjar Hotjar has much better heatmaps than offered via VWO. Its polls functionality is also better than VWO. VWO offers heatmaps linked to AB test variations, but these are not very in-depth, and you cannot get scroll maps like you can with Hotjar. Incentivized Helpful? Markus Kapferer Head of E-Commerce at GIESSWEIN (Textiles, 51-200 employees) Chose Hotjar We used different tools but Hotjar combines several functionalities in one tool. So we used and are still using SurveyMonkey for bigger Surveys but it's handy to also have a tool where we can create short single questions surveys. We selected Hotjar because it is a good … Incentivized Helpful? Rachel Harrison UX & CRO Analyst at Epiphany Search (Marketing and Advertising, 51-200 employees) Chose Hotjar I have moved jobs, so that is why I am now using Hotjar. I think that Decibel Insight has more functionality than what Hotjar does, as it allows you to be able to automatically view pages and heatmaps, rather than needing to wait for the data to gather. Incentivized Helpful? Sarah O'Donnell UX & CRO Executive in Marketing at Epiphany Search (Marketing and Advertising, 51-200 employees) Chose Hotjar I did not choose Hotjar but would recommend it. Incentivized Helpful? Andrew Richardson UX Designer in Marketing at Bluebeam, Inc. (Computer Software, 201-500 employees) Chose Hotjar Hotjar is robust and incredibly affordable. It's insane how cheap it is for what it provides. Recordings and heatmaps alone are worth the price tag. Add on the other feedback gathering functionality and it's a really good bargain. It comes at a slight cost at the manual … Incentivized Helpful?	Wingify Pvt Ltd Dominic Walker Trainee Marketing Manager in Marketing at Redrow Homes (Construction, 1001-5000 employees) Chose VWO We use VWO not in competition with, but alongside other tools, as we believe a mixture is the best recipe for success. Hotjar is a slightly different offering and has some very strong heatmap/ journey mapping capabilities. We tend to use it for that, with the insight feeding … Incentivized Helpful? Michel Zurkirchen Content manager in Marketing at Fontem Ventures B.V. (Tobacco, 201-500 employees) Chose VWO I used Google Optimize when it had just launched. It was therefore not yet a competitor to VWO. I haven't used it in roughly half a year time, so a lot has probably changed. I still use Hotjar for certain features that VWO offers, but which I think function better in Hotjar. I … Incentivized Helpful? Verified User Chose VWO VWO is much better than others at providing an easy way to run tests and gather data, but we do currently supplement it with Hotjar for better heatmap tracking and detailed visitor tracking. We also use Google Analytics for general traffic sourcing and behavior, as well as … Incentivized Helpful? Verified User Chose VWO VWO is a good compliment to GA and Hotjar but it's expensive. Hotjar has a lot of really good analysis features for a very, very reasonable price. GA is free but comes with a high operational cost and learning curve. GA and its suite of tools is improving but I don't have … Incentivized Helpful? Verified User Chose VWO VWO is more intuitive to use and with more capable functionalities than Hotjar or Optimizely. VWO provides a broader service than Hotjar or Optimizely by themselves. Incentivized Helpful? Lee Preston Conversion Rate Optimisation Lead in Marketing at CTI Digital (Marketing & Advertising, 51-200 employees) Chose VWO As I mentioned, VWO is a great all-in-one tool that lets clients research & test all within one tool. It's a little on the expensive side so it might not deliver the desired ROI for smaller clients and can also encourage the small clients to run small, insignificant A/B tests … Incentivized Helpful? Verified User Chose VWO A unified tool where all data points are shared across the different features is a much-preferred option. Incentivized Helpful? Verified User Chose VWO VWO has worse usability and isn't as flexible as the other platforms. Also, the insight that Qubit and Optimizely generates is actually accurate and can be used compared to the reports that VWO provide. Incentivized Helpful? Mark Harding CRO \| UX Manager in Marketing at Bathroom Takeaway Limited (Retail, 51-200 employees) Chose VWO We enquired and looked into using Optimizely and Qubit before deciding on VWO. All appear to be great tools that would have done the job required, however, when compared, we didn't hit the level of traffic for Qubit to consider a partnership, and Optimizely was a lot more … Incentivized Helpful? Verified User Chose VWO We sometimes use the 'split URL' part of VWO if we have a larger test and want to test sending traffic to two different page variations. Incentivized Helpful? Marijn Tijhuis Senior Conversie specialist in Marketing at BCC Elektro-speciaalzaken BV (Retail, 1001-5000 employees) Chose VWO VWO is much cheaper than Optimizely, while most of the features offered are similar. Incentivized Helpful? Parker Boyack Business Analyst in Marketing at ROI Multiply (Marketing and Advertising, 10,001+ employees) Chose VWO VWO has come a long way since we first started using their software. With their new full-featured conversion optimization platform, we are able to connect things at a deeper level than ever before. Because of this we have ended our contracts with several vendors in order to … Incentivized Helpful? Verified User Chose VWO I don't remember exactly why we ended up with VWO instead of Optimizely, both had quite similar feature list. Incentivized Helpful? Robyn Benensohn Cofounder and COO in Corporate at SiteTuners.com (Internet, 11-50 employees) Chose VWO Better pricing Easy to install Javascript Easy to monitor testing reports Incentivized Helpful?
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

Hotjar

VWO

Comparison of Testing and Experimentation features of Hotjar and VWO
Feature	Hotjar - Ratings	VWO 7.5 11 Ratings
a/b experiment testing	00 Ratings	8.21 Ratings
Split URL testing	00 Ratings	9.11 Ratings
Multivariate testing	00 Ratings	8.011 Ratings
Multi-page/funnel testing	00 Ratings	6.41 Ratings
Cross-browser testing	00 Ratings	8.21 Ratings
Test significance	00 Ratings	7.31 Ratings
Visual / WYSIWYG editor	00 Ratings	7.31 Ratings
Advanced code editor	00 Ratings	9.11 Ratings
Visitor recordings	00 Ratings	6.41 Ratings
Preview mode	00 Ratings	6.41 Ratings
Test duration calculator	00 Ratings	6.41 Ratings

Comparison of Audience Segmentation & Targeting features of Hotjar and VWO
Feature	Hotjar - Ratings	VWO 8.2 1 Ratings
Standard visitor segmentation	00 Ratings	9.11 Ratings
Behavioral visitor segmentation	00 Ratings	7.31 Ratings
Traffic allocation control	00 Ratings	9.11 Ratings
Website personalization	00 Ratings	7.31 Ratings

Comparison of Results and Analysis features of Hotjar and VWO
Feature	Hotjar - Ratings	VWO 7.0 1 Ratings
Heatmap tool	00 Ratings	6.41 Ratings
Click analytics	00 Ratings	6.41 Ratings
Scroll maps	00 Ratings	6.41 Ratings
Conversion tracking	00 Ratings	8.21 Ratings
Goal tracking	00 Ratings	8.21 Ratings
Test reporting	00 Ratings	7.31 Ratings
Results segmentation	00 Ratings	5.51 Ratings
Experiments results dashboard	00 Ratings	8.21 Ratings

User Ratings
	Hotjar	VWO
Likelihood to Recommend	10.0 (104 ratings)	7.7 (108 ratings)
Likelihood to Renew	5.1 (2 ratings)	8.7 (20 ratings)
Usability	9.7 (6 ratings)	8.7 (5 ratings)
Availability	- (0 ratings)	9.1 (3 ratings)
Performance	- (0 ratings)	8.2 (1 ratings)
Support Rating	9.6 (4 ratings)	9.1 (4 ratings)
Online Training	- (0 ratings)	6.4 (1 ratings)
Implementation Rating	- (0 ratings)	9.1 (3 ratings)
Configurability	- (0 ratings)	8.2 (1 ratings)
Ease of integration	9.0 (1 ratings)	3.6 (1 ratings)
Product Scalability	- (0 ratings)	8.2 (1 ratings)
Vendor post-sale	- (0 ratings)	9.1 (1 ratings)
Vendor pre-sale	- (0 ratings)	8.2 (1 ratings)